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AI Kills SEO: Master GEO For Ecommerce — Claus Lauter | Why AI Is The New Search, What Generative Engine Optimization (GEO) Means, How To Use GEO, How ChatGPT’s New Checkout Changes Marketing, How To Optimize For ChatGPT (#445)

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Manage episode 517486001 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy.
He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong.
Claus also talks about the evolution of the podcast’s YouTube format and invites listener feedback.

Topics discussed in this episode:

  • How AI is changing Q4 shopping.
  • ChatGPT’s new checkout and what it means for marketing.
  • What Generative Engine Optimization (GEO) is.
  • Why Q4 ad costs peak — and how to handle them.
  • When high ad spend is worth it.
  • Why email list growth can wait until January.
  • The top KPI mistake new sellers make.
  • YouTube’s growing power in search and discovery.
  • Why viewer feedback matters for growth.
  • Learn why AI is rewriting the rules of search — and how GEO can future-proof your ecommerce brand.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://x.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at https://tinyurl.com/trr8wnvr

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

  continue reading

485 episodes

Artwork
iconShare
 
Manage episode 517486001 series 2921256
Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy.
He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong.
Claus also talks about the evolution of the podcast’s YouTube format and invites listener feedback.

Topics discussed in this episode:

  • How AI is changing Q4 shopping.
  • ChatGPT’s new checkout and what it means for marketing.
  • What Generative Engine Optimization (GEO) is.
  • Why Q4 ad costs peak — and how to handle them.
  • When high ad spend is worth it.
  • Why email list growth can wait until January.
  • The top KPI mistake new sellers make.
  • YouTube’s growing power in search and discovery.
  • Why viewer feedback matters for growth.
  • Learn why AI is rewriting the rules of search — and how GEO can future-proof your ecommerce brand.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://x.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at https://tinyurl.com/trr8wnvr

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

  continue reading

485 episodes

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