Best B2B Copywriting Podcasts (2025)

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Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145) 52:07

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1d ago52:07

52:07

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That is a famous quote from Anton Chekhov, and it has informed everything I personally do in writing and marketing. And it’s why I was so excited to read a podcast guest application that referenced the famous writer’s maxim I’ve lived my career by – show, don’t tell. T…

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Scaling eCom Revenue From $5k to $1 Million/Month with Nicholas Delgado, CEO of TNA Associates 25:59

2d ago25:59

25:59

Nicholas Delgado (CEO of TNA Associates) joins Mikael for the premiere episode of Funnel Vision's new season to break down how he scaled a D2C skincare brand from $5,000 to $1 million per month in revenue within a year using data science and AI-driven marketing strategies. Nicholas specializes in quantitative modeling and business analytics, helpin…

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Want People to Buy From You Without Selling? Here’s How 13:11

3d ago13:11

13:11

What if we told you there’s a way to get people practically begging to buy from you, without you having to be pushy, salesy, or awkward? What if you could flip a switch and suddenly, people want what you’ve got so badly, they chase you? Sounds like magic, right? It’s not. This one simple idea changes everything. And once you know it, you’ll never s…

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AI, Content, and the Return of The Content Marketing Lounge Podcast | Episode 56 9:11

5d ago9:11

9:11

Where to find me: LinkedIn: https://www.linkedin.com/in/nathandcollier/ Website: https://www.colliermarketing.com/ Join the community! Skool: https://www.skool.com/the-content-marketing-lounge-8374 Facebook Group: https://www.facebook.com/groups/contentmarketinglounge/By Nathan Collier

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White Hat SEO and Marketing x Analytics, with Cody Jensen - CEO & Founder of Searchbloom 29:08

5d ago29:08

29:08

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, …

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Telecommunications Marketing: Marketing is the chief customer advocate (podcast episode #144) 42:16

9d ago42:16

42:16

Yes, the Super Bowl ad. How exciting. The experiential activation with the major influencer. The new branding campaign roll out. So wonderful. But don’t stop there. You could have the most compelling and creative ad campaign, but if you don’t optimize for every customer touch point, you are undercutting the expectation you have built for the custom…

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Starting Email Marketing – Here's What to Do 28:49

10d ago28:49

28:49

WARNING: This might completely change how you think about email marketing. If you’ve ever stared at a blank screen thinking, What the hell do I even write? This is your wake-up call. This isn’t another fluffy post about “providing value.” It’s the real, raw, sweaty-palmed guide to starting email marketing when you have no idea what you’re doing. No…

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Why Traffic Isn’t the Problem — Your Pitch Is 29:39

11d ago29:39

29:39

Struggling with low conversion rates despite decent website traffic? Most founders think they need more traffic when they actually need better messaging. Kevin breaks down the difference between commodity messaging that gets ignored and advisory messaging that builds trust. Kevin Barber reveals why most B2B companies are addicted to word-of-mouth r…

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Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest 27:38

12d ago27:38

27:38

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to tradi…

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The #1 Reason Experts Stay Poor 24:41

17d ago24:41

24:41

You’re brilliant. You’ve spent years mastering your craft. You’ve taken the courses, built the website, posted on social media, and even started your own podcast. You know you can change lives, so why are your bank statements still screaming struggle? The truth is brutal: most experts stay poor. Not because they’re not smart. Not because they don’t…

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Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143) 1:04:11

18d ago1:04:11

1:04:11

It’s a noisy world out there. So anytime you have that most valuable of things – a small window into your ideal customer’s attention span – are you clear and memorable with your value proposition? Of course, that is all the more complicated by the fact that the small window of attention isn’t only when they see your big TV campaign or whatnot, it c…

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Brand Builder: Be human first – people drive brands (podcast episode #142) 43:23

23d ago43:23

43:23

Data-driven marketing. That is an oft-repeated phrase in our industry. It’s hard to find a LinkedIn profile that doesn’t make a claim of being a data-driven marketer these days. And while data is helpful, it’s not the only thing that should drive you, my next guest says. Be human first, because people drive brands. To hear that lesson, along with m…

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How I Turned Failing Emails into Profit 27:06

24d ago27:06

27:06

Ever sent an email, crossed your fingers… and got crickets? No replies. No clicks. No sales. Just that awkward silence and the sinking feeling that your message missed the mark. We’ve all been there. And it stings, especially when you know your offer is good. But what if I told you those flat, lifeless emails aren’t dead? They’re just sleeping. And…

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Great Websites Always Solve These Three Levels of Customer Problems 34:28

25d ago34:28

34:28

Most B2B websites fail because they lead with features instead of pain points. In this episode of our freshly rebranded show, Repeatable Growth (FKA "Growth Team Radio"), Kevin Barber reveals the three-level problem framework that transforms commodity websites into conversion machines. You'll discover: Why 90% of innovative brands are using commodi…

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Personalized Marketing Links x Advanced Analytics, with Scott Cate 29:44

27d ago29:44

29:44

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improvi…

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Why Brands are Ignoring LinkedIn Creators and Losing Big - AJ Eckstein, Founder/CEO Creator Match 25:22

29d ago25:22

25:22

AJ Eckstein (Founder & CEO of Creator Match) joins Mikael to discuss the emerging world of LinkedIn creator marketing and how brands can leverage professional influencers for B2B growth. AJ's company Creator Match has run some of the biggest LinkedIn creator campaigns including Notion's viral "Notion Faces" campaign with 50 creators posting simulta…

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The Downfall of Email Marketing 16:00

1M ago16:00

16:00

Is email marketing broken? Why are your subscribers ghosting you? And why do you feel like you’re yelling into a void every time you hit send? It’s not your fault, and no, email isn’t dead. But the game has changed, and most people are playing it wrong. If you’ve ever run out of steam, struggled with ideas, or watched your sales slump despite your …

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Marketing for Business Services: When the world changed, so did we (episode #141) 37:28

1M ago37:28

37:28

Timing is key to successful marketing. If you broke it down, that’s probably a third of it. Right offer to the right prospect…at the right time. But how well do you focus on timing for your personal brand in your own career? You can hear ideas for that from this episode’s guest – she said one of the key lessons in her career is ‘know when it’s time…

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Navigating Political Divides using Marketing Analytics, with Chris Peterson 30:47

1M ago30:47

30:47

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values o…

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Why most agencies fail at onboarding (and how to fix it) - Taylor McMaster, Founder of DOT & Company 24:46

1M ago24:46

24:46

Taylor McMaster (Founder of DOT & Company) joins Mikael to discuss client onboarding and account management strategies that help agency owners scale beyond the day-to-day operational bottlenecks. Over the past 6 years, Taylor has helped over 12,000 agency owners optimize their onboarding processes through her fractional account management services.…

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Slash Your Marketing Costs 14:59

1M ago14:59

14:59

What if your biggest marketing win is the one you’re ignoring? You post every day. You write clever captions. You run ads, make videos, speak at events… and still wonder, “Where are the buyers?” Here’s the truth: most businesses waste time and money on stuff that looks good, but doesn’t sell. The hard part? Figuring out what’s working and what’s no…

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How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy 21:31

1M ago21:31

21:31

Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%. Chris started out as a software engineer, but later on pivoted to solopreneurship.…

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Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140) 1:02:11

1M ago1:02:11

1:02:11

If there’s one word that defines what I’ve seen in the marketing industry in my career, it’s ‘acceleration.’ When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx’s deadline at the airport. This created a natural…

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Optimizing B2B SaaS with Conversion Copywriting, with Chris Silvestri 32:01

1M ago32:01

32:01

Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on researc…

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23 Ways to Build Your List in Just 12 Minutes 15:11

2M ago15:11

15:11

Stop everything. Because what you’re about to read might just be the fastest, most practical guide to growing your email list that you’ve ever seen. This isn’t another fluffy theory piece or recycled advice with zero real-world grit. This is a rapid-fire, high-impact list of 23 real, tested ways to get new people onto your email list. And here’s th…

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Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe 36:05

2M ago36:05

36:05

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazo…

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Influencer Marketing: Focus on one thing (episode #139) 50:04

2M ago50:04

50:04

As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you. For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors. Now, that number has exploded. Just one example of how many things you could possibly do with your busine…

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Coaches: Use A.I. to Write Your Emails 16:46

2M ago16:46

16:46

As a coach, your voice is your brand. Whether you're helping clients through transformation, strategy, or mindset work, your communication needs to sound like you, not like a templated AI assistant. But what if you could train A.I. to write your emails faster, better, and still sound authentically you? That’s exactly what we’re diving into. In this…

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Episode 7 | B2B PR with Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting 51:34

2M ago51:34

51:34

We’re joined by Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting. After close to a decade inside corporate PR, advising banks, SaaS companies, governments and the occasional scandal-prone CEO, Caroline realised that most comms were "painfully dull, strategically thin or written by people who’ve never had to calm a boa…

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Marketing x Analytics: Revolutionizing Creative Content with AI, with Satej Sirur 39:36

2M ago39:36

39:36

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution…

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Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138) 43:15

2M ago43:15

43:15

Career growth is a funny thing. That is the goal after all right? Junior copywriter, Senior copywriter, creative director, etc.? We all want a career path. But that journey towards something – often people leadership – can also pull us away from something else. And it can be the thing we were most passionate about and got us into this industry to b…

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The Best Time of Day to Email Your Subscribers 9:40

2M ago9:40

9:40

Want more people opening your emails? Clicking your links? Buying your stuff? It’s not just what you write, it’s when you send it. If you send your email at the wrong time, even the best message can get buried. But hit the right time? And boom, your email’s the first thing they see. The one they actually open. There’s one golden hour that changes e…

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Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen 42:07

2M ago42:07

42:07

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impa…

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Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137) 51:43

2M ago51:43

51:43

I’ll tell you what happened in my career before. Maybe you’ve been there, too. There’s a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn’t really a strategy. That is not the way to get the best ROI, the most juice for the squeeze. Sponsorships truly succeed whe…

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AI Copywriting: Human Creativity Meets Machine Learning 33:00

2M ago33:00

33:00

Uncover how leading brands are combining AI tools with human creativity to produce better content faster. Get practical tips for implementing AI in your content workflow while maintaining your brand's unique voice.By Lean Labs

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I Sent An Email Every Day For 5 Years. This Is What Happened... 18:42

2M ago18:42

18:42

What happens if you send an email every single day for over 10 years? People think it’s crazy. They say you’ll burn out, annoy everyone, or run out of things to say. But I did it anyway, seven days a week, no breaks, and the results shocked me. I made millions. Built a loyal audience. And turned email into my biggest growth engine. But more than th…

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Conversion Rate Optimization x Marketing Analytics, with Chris Dayley 33:20

2M ago33:20

33:20

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He pr…

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Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136) 1:13:10

2M ago1:13:10

1:13:10

FUD. Fear, uncertainty, doubt. I first learned about this sales and marketing tactic – which is aimed at influencing perceptions by highlighting potential negative outcomes – early in my career when working with big tech companies. An example – nobody ever got fired for buying IBM. Then later in my career when I worked with cybersecurity companies,…

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How Benita Made $20,000 in Just ONE Launch 26:03

2M ago26:03

26:03

Writing emails is one thing. Turning them into a $20K launch machine? That’s next level. Benita Königbauer, a tax advisor and author, was stuck in the hustle—chasing clients, juggling work, and hitting a ceiling. Her business depended on her constant presence, and when life got hectic, income dropped. But in just a few months, Benita flipped the sc…

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Content Distribution x Marketing Analytics, with Dave Behar 35:28

3M ago35:28

35:28

On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital…

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How shopping & rewards platforms can work better. 22:03

3M ago22:03

22:03

Today I am talking with Otilia Chan, former Head of Marketing at ShopBack - a leading shopping, rewards, & payments platform, and we are going to be talking through some of the pros and cons of these programs, especially cashback programs and how they can work better. Some of the questions we consider are the following: - How does the cashback rewa…

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Retention Marketing: The New Customer Acquisition 31:44

3M ago31:44

31:44

Explore why keeping customers is becoming more valuable than finding new ones in today's market. Learn proven strategies for turning your existing customer base into a growth engine through strategic retention marketing.By Lean Labs

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The ONE Way to Grow Your List as Big As You Want 11:40

3M ago11:40

11:40

Imagine a magic machine. You drop in $100 on one side, and boom, a $1,000 pops out the other. Would you stop at one hundred bucks? Of course not. You’d pour in every dollar you could get your hands on. It’s not a dream. It’s not a gimmick. It’s a proven system that turns strangers into subscribers, and subscribers into sales on autopilot. Keep read…

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DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135) 1:00:53

3M ago1:00:53

1:00:53

The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend. But, according to my most recent guest, more importantly – AI boosts revenue. To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, …

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Mastering the Expert Economy x Marketing Analytics, with Kyle Scott 37:25

3M ago37:25

37:25

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their ski…

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Security Marketing: Customers will tell you how to market to them if you ask them (episode #134) 53:54

3M ago53:54

53:54

There are always tough times as you build and grow a startup. So how do you keep a team going when times are tough? ‘Culture is the glue’ my next guest says. To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dawn van Hoegaerden, CMO, DefectDojo [https://defectdojo.com/]. She is building out the marketing …

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Copy This Welcome Email Sequence That Makes Sales (Email Copywriting Masterclass) 17:37

3M ago17:37

17:37

Hold up! Your welcome email might be losing your sales! Yep, while most people are out here telling their rags-to-riches story and showing off their shiny success, smart marketers are doing something way better… and it’s working like crazy. If you want a welcome email sequence that gets read, builds trust, boosts deliverability, and makes sales, th…

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Podcasting x Marketing Analytics, with Heidi Schalk 35:33

3M ago35:33

35:33

Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotl…

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Analytics: Driving business value matters more than perfect models (episode #133) 37:49

3M ago37:49

37:49

Want to move up in your organization? Here’s the best advice I’ve gotten in my career – ‘train others to replace you.’ Hey, it’s a bit scary. If others can replace you, it’s easy to fire you, right? However, if you’re truly providing value, once others can do your current tasks, it also makes it possible for you to move up to the next level in your…

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7 Minutes to Double Your Marketing ROI 12:24

3M ago12:24

12:24

You’ve got 7 minutes—let’s fix your marketing ROI. Kevin Barber delivers three rapid-fire strategies that can boost conversions, double your impact, and stop you from throwing cash at broken systems. From landing page flops to lead gen misfires, we’re breaking it all down FAST. Get your baseline metrics with our free tool at www.growthgrader.com!!…