Join Bobbie as she interviews Enterpreneurs and Business Owners and dives into what's working for them as well as a little about their copy.
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Join Jason Bradwell - founder of Podcast Marketing Agency B2B Better - as he explores how brands across niche, complex, and often-overlooked industries drive growth by investing in content and community. If you run a business with the same old client acquisition playbook and want a new way to meet buyers where they are - this is the podcast for you.
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Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
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Conversations with interesting people about B2B marketing.
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A biweekly podcast discussing the strategies, tactics, and tools growing B2B SaaS brands need to crush the competition and grow their businesses. New episodes every other Tuesday!
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Marketing ideas for B2B marketing professionals and for sales people that want to reach and engage with prospects in a different way.
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Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
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Funnel Vision - For Performance-Driven Agencies & Marketers
Mikael Dia - Performance Marketing Expert
Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually. We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients. Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by succe ...
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Eric Rebelo Podcast Show - https://ericrebelo.com - B2B
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The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
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Making sense of the world around us by questioning conventional wisdom, widely-held assumptions, and deeply-rooted beliefs in order to figure out the capital T - Truth. More info
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Are you looking for a content marketing podcast that’s ready to question the status quo and tackle the future of marketing with rebellious curiosity? Then you’re one of us, the Content Rebels. Join your host, Sarah Spence, Founder and CEO of Australia’s fastest growing content agency, Content Copywriting every Thursday morning as she talks with industry leaders about everything from best practice to culture. Whether you’re a freelancer, a leader, working in house or with an agency, if you wa ...
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The Content Marketing Lounge Podcast is a show for entrepreneurs, side-hustlers, solopreneurs, freelancers, consultants, and content marketing professionals who want to grow their business with content marketing. Host Nathan Collier goes beyond surface-level black-and-white issues—with special love for those of you working for yourselves. After the show, join Nathan in The Content Marketing Lounge Facebook group to continue the discussion.
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(Previously The Client Catching Podcast) The B2B Growth Think Tank is hosted by Adam King "The Captain" of London based Growth Consultancy Think Like a Fish. The mission of the podcast is pretty simple.. To uncover answers to the BIG QUESTION every B2B business leader needs to ask… “With so many things needing improvement in my business, where should I focus my efforts to get maximum growth in the shortest possible time?” No hype. No false promises. Just real strategies that work! Join Adam ...
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In The Sausage Factory, hosts Mark and Matt dive into the chaotic world of content marketing, where everyone is pushing the "make more content" button. Join them as they look at what works and what doesn't in a $500 billion industry. Sponsored by https://www.rockee.io - the content feedback platform
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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No-nonsense marketing content and interviews to help you master marketing and grow your business. Hosted by Allan Dib, bestselling author of The 1-Page Marketing Plan and Lean Marketing.
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How AI has changed B2B copywriting - Chris Silvestri, Founder of Conversion Alchemy
21:31
21:31
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21:31Chris Silvestri (Founder of Conversion Alchemy) helps series A - C B2B SaaS companies increase their conversions by improving their messaging. By applying his copywriting and positioning skills, his clients have seen their conversions improve anywhere from 30 - 200%. Chris started out as a software engineer, but later on pivoted to solopreneurship.…
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Optimizing B2B SaaS with Conversion Copywriting, with Chris Silvestri
32:01
32:01
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32:01Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on researc…
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Episode 7 | B2B PR with Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting
51:34
51:34
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51:34We’re joined by Caroline Voaden, B2B Communications Consultant and Founder at STORY Copywriting. After close to a decade inside corporate PR, advising banks, SaaS companies, governments and the occasional scandal-prone CEO, Caroline realised that most comms were "painfully dull, strategically thin or written by people who’ve never had to calm a boa…
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Great Websites Always Solve These Three Levels of Customer Problems
34:28
34:28
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34:28Most B2B websites fail because they lead with features instead of pain points. In this episode of our freshly rebranded show, Repeatable Growth (FKA "Growth Team Radio"), Kevin Barber reveals the three-level problem framework that transforms commodity websites into conversion machines. You'll discover: Why 90% of innovative brands are using commodi…
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Personalized Marketing Links x Advanced Analytics, with Scott Cate
29:44
29:44
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29:44Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improvi…
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Why Brands are Ignoring LinkedIn Creators and Losing Big - AJ Eckstein, Founder/CEO Creator Match
25:22
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25:22AJ Eckstein (Founder & CEO of Creator Match) joins Mikael to discuss the emerging world of LinkedIn creator marketing and how brands can leverage professional influencers for B2B growth. AJ's company Creator Match has run some of the biggest LinkedIn creator campaigns including Notion's viral "Notion Faces" campaign with 50 creators posting simulta…
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360 Degree Success: How to Balance Business and Life With Linh Podetti
42:05
42:05
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42:05Are you designing your business around your ideal life—or sacrificing your life to build your business? In this refreshingly candid and heartfelt episode, entrepreneur and outsourcing entrepreneur, Linh Podetti, joins Allan Dib to unpack what it really means to scale without losing yourself. From juggling motherhood and business to redefining succe…
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Is email marketing broken? Why are your subscribers ghosting you? And why do you feel like you’re yelling into a void every time you hit send? It’s not your fault, and no, email isn’t dead. But the game has changed, and most people are playing it wrong. If you’ve ever run out of steam, struggled with ideas, or watched your sales slump despite your …
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Marketing for Business Services: When the world changed, so did we (episode #141)
37:28
37:28
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37:28Timing is key to successful marketing. If you broke it down, that’s probably a third of it. Right offer to the right prospect…at the right time. But how well do you focus on timing for your personal brand in your own career? You can hear ideas for that from this episode’s guest – she said one of the key lessons in her career is ‘know when it’s time…
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Navigating Political Divides using Marketing Analytics, with Chris Peterson
30:47
30:47
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30:47Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values o…
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Why most agencies fail at onboarding (and how to fix it) - Taylor McMaster, Founder of DOT & Company
24:46
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24:46Taylor McMaster (Founder of DOT & Company) joins Mikael to discuss client onboarding and account management strategies that help agency owners scale beyond the day-to-day operational bottlenecks. Over the past 6 years, Taylor has helped over 12,000 agency owners optimize their onboarding processes through her fractional account management services.…
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Still Leading Like a Start-Up? It’s Time to Grow Up With Alisa Cohn
35:11
35:11
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35:11Are you growing your business faster than you're growing yourself? In this insightful and brutally honest episode, executive coach and bestselling author Alisa Cohn joins Allan Dib to explore the inner transformation founders must make to truly scale. Drawing from her acclaimed book From Start-Up to Grown-Up, Alisa shares how emotional regulation, …
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What if your biggest marketing win is the one you’re ignoring? You post every day. You write clever captions. You run ads, make videos, speak at events… and still wonder, “Where are the buyers?” Here’s the truth: most businesses waste time and money on stuff that looks good, but doesn’t sell. The hard part? Figuring out what’s working and what’s no…
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Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)
1:02:11
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1:02:11If there’s one word that defines what I’ve seen in the marketing industry in my career, it’s ‘acceleration.’ When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx’s deadline at the airport. This created a natural…
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Engineering an Exit Worth Eight Figures (or More) With Nick Bradley
48:50
48:50
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48:50What if selling your business could be the most profitable decision of your life—but only if you do it right? In this high-stakes episode, Allan Dib sits down with Nick Bradley, founder of High Value Exit, to unpack exactly how founders can scale, position, and sell their businesses for eight to nine figures. From maximizing EBITDA to mastering val…
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23 Ways to Build Your List in Just 12 Minutes
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15:11
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15:11Stop everything. Because what you’re about to read might just be the fastest, most practical guide to growing your email list that you’ve ever seen. This isn’t another fluffy theory piece or recycled advice with zero real-world grit. This is a rapid-fire, high-impact list of 23 real, tested ways to get new people onto your email list. And here’s th…
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Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe
36:05
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36:05Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazo…
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Influencer Marketing: Focus on one thing (episode #139)
50:04
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50:04As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you. For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors. Now, that number has exploded. Just one example of how many things you could possibly do with your busine…
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The Power of Prioritization: Building a High-Growth Business with Jack Delosa
1:00:46
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1:00:46What’s the one constraint in your business that—if solved—could unlock your next level of growth? In this powerhouse episode, Allan Dib sits down with entrepreneur and investor Jack Delosa, founder of The Entourage, to uncover the real drivers of scale most business owners overlook. From the psychology of pricing and the rise of personal brands to …
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As a coach, your voice is your brand. Whether you're helping clients through transformation, strategy, or mindset work, your communication needs to sound like you, not like a templated AI assistant. But what if you could train A.I. to write your emails faster, better, and still sound authentically you? That’s exactly what we’re diving into. In this…
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Marketing x Analytics: Revolutionizing Creative Content with AI, with Satej Sirur
39:36
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39:36Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution…
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Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138)
43:15
43:15
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43:15Career growth is a funny thing. That is the goal after all right? Junior copywriter, Senior copywriter, creative director, etc.? We all want a career path. But that journey towards something – often people leadership – can also pull us away from something else. And it can be the thing we were most passionate about and got us into this industry to b…
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Coaching at Scale: The Blueprint Behind a 7-Figure Monthly Engine With Owen Chambers
1:00:53
1:00:53
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1:00:53What if the real secret to scaling a coaching business isn’t more content—but smarter systems, faster results, and a world-class client experience? In this no-fluff conversation, Allan Dib sits down with Owen Chambers, General Manager at The Professional Builder, to uncover the systems, strategies, and team structures behind their $1.5 million/mont…
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1
The Best Time of Day to Email Your Subscribers
9:40
9:40
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9:40Want more people opening your emails? Clicking your links? Buying your stuff? It’s not just what you write, it’s when you send it. If you send your email at the wrong time, even the best message can get buried. But hit the right time? And boom, your email’s the first thing they see. The one they actually open. There’s one golden hour that changes e…
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Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen
42:07
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42:07Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impa…
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AI Copywriting: Human Creativity Meets Machine Learning
33:00
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33:00Uncover how leading brands are combining AI tools with human creativity to produce better content faster. Get practical tips for implementing AI in your content workflow while maintaining your brand's unique voice.By Lean Labs
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Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137)
51:43
51:43
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51:43I’ll tell you what happened in my career before. Maybe you’ve been there, too. There’s a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn’t really a strategy. That is not the way to get the best ROI, the most juice for the squeeze. Sponsorships truly succeed whe…
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Smarter Automation for Small Business: AI, Speed & Zero Bottlenecks with Carl Taylor
41:01
41:01
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41:01Are you automating for growth—or just adding complexity? In this episode, Allan Dib is joined by Carl Taylor, founder of Automation Agency, to challenge how we think about automation, AI, and productivity in small businesses. What if the real power of automation isn't in replacing humans, but in freeing them to focus on what truly matters? Carl sha…
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I Sent An Email Every Day For 5 Years. This Is What Happened...
18:42
18:42
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18:42What happens if you send an email every single day for over 10 years? People think it’s crazy. They say you’ll burn out, annoy everyone, or run out of things to say. But I did it anyway, seven days a week, no breaks, and the results shocked me. I made millions. Built a loyal audience. And turned email into my biggest growth engine. But more than th…
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Conversion Rate Optimization x Marketing Analytics, with Chris Dayley
33:20
33:20
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33:20Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He pr…
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Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)
1:13:10
1:13:10
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1:13:10FUD. Fear, uncertainty, doubt. I first learned about this sales and marketing tactic – which is aimed at influencing perceptions by highlighting potential negative outcomes – early in my career when working with big tech companies. An example – nobody ever got fired for buying IBM. Then later in my career when I worked with cybersecurity companies,…
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1
UGG's Secret Weapon: The Power of Listening to Your Market with Brian Smith
41:25
41:25
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41:25Want to know the real story of how UGG boots became a hit? It wasn't a quick rise to fame! This episode tells the true story of building a brand from scratch. Brian Smith, the guy who brought UGG boots to America, shares his up-and-down journey. You'll hear lessons every business owner can use. This isn't just history; it's a guide to dealing with …
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How Benita Made $20,000 in Just ONE Launch
26:03
26:03
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26:03Writing emails is one thing. Turning them into a $20K launch machine? That’s next level. Benita Königbauer, a tax advisor and author, was stuck in the hustle—chasing clients, juggling work, and hitting a ceiling. Her business depended on her constant presence, and when life got hectic, income dropped. But in just a few months, Benita flipped the sc…
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Content Distribution x Marketing Analytics, with Dave Behar
35:28
35:28
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35:28On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital…
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How shopping & rewards platforms can work better.
22:03
22:03
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22:03Today I am talking with Otilia Chan, former Head of Marketing at ShopBack - a leading shopping, rewards, & payments platform, and we are going to be talking through some of the pros and cons of these programs, especially cashback programs and how they can work better. Some of the questions we consider are the following: - How does the cashback rewa…
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Retention Marketing: The New Customer Acquisition
31:44
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31:44Explore why keeping customers is becoming more valuable than finding new ones in today's market. Learn proven strategies for turning your existing customer base into a growth engine through strategic retention marketing.By Lean Labs
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How a Book Can Be Your Ultimate Business Weapon With Chandler Bolt
40:58
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40:58Have you ever considered writing a book to grow your business, but felt overwhelmed by the process? What if publishing a book could be simpler and more impactful than you think? Chandler Bolt, founder of Self-Publishing School, joins Allan Dib to discuss how authors can leverage books to generate leads, drive sales, and establish themselves as thou…
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The ONE Way to Grow Your List as Big As You Want
11:40
11:40
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11:40Imagine a magic machine. You drop in $100 on one side, and boom, a $1,000 pops out the other. Would you stop at one hundred bucks? Of course not. You’d pour in every dollar you could get your hands on. It’s not a dream. It’s not a gimmick. It’s a proven system that turns strangers into subscribers, and subscribers into sales on autopilot. Keep read…
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DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)
1:00:53
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1:00:53The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend. But, according to my most recent guest, more importantly – AI boosts revenue. To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, …
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Mastering the Expert Economy x Marketing Analytics, with Kyle Scott
37:25
37:25
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37:25Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their ski…
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Security Marketing: Customers will tell you how to market to them if you ask them (episode #134)
53:54
53:54
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53:54There are always tough times as you build and grow a startup. So how do you keep a team going when times are tough? ‘Culture is the glue’ my next guest says. To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dawn van Hoegaerden, CMO, DefectDojo [https://defectdojo.com/]. She is building out the marketing …
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The Guide to “Common Sense” Marketing: Simplifying Complexities with Simon Bowen
1:01:30
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1:01:30Are You Confusing Customers Instead of Convincing Them? What if the key to truly resonating with your audience isn't about adding more, but stripping away the unnecessary? Simon Bowen challenges us to rethink how we communicate value, arguing that "common sense" is the most powerful tool we have. This isn't about simplifying to the point of being b…
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Copy This Welcome Email Sequence That Makes Sales (Email Copywriting Masterclass)
17:37
17:37
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17:37Hold up! Your welcome email might be losing your sales! Yep, while most people are out here telling their rags-to-riches story and showing off their shiny success, smart marketers are doing something way better… and it’s working like crazy. If you want a welcome email sequence that gets read, builds trust, boosts deliverability, and makes sales, th…
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Podcasting x Marketing Analytics, with Heidi Schalk
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35:33Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotl…
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1
Analytics: Driving business value matters more than perfect models (episode #133)
37:49
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37:49Want to move up in your organization? Here’s the best advice I’ve gotten in my career – ‘train others to replace you.’ Hey, it’s a bit scary. If others can replace you, it’s easy to fire you, right? However, if you’re truly providing value, once others can do your current tasks, it also makes it possible for you to move up to the next level in your…
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You’ve got 7 minutes—let’s fix your marketing ROI. Kevin Barber delivers three rapid-fire strategies that can boost conversions, double your impact, and stop you from throwing cash at broken systems. From landing page flops to lead gen misfires, we’re breaking it all down FAST. Get your baseline metrics with our free tool at www.growthgrader.com!!…
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Unveiling the Power of Paid Traffic With Ilana Wechsler
33:41
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33:41Are you tired of throwing money away on paid traffic that doesn't convert? What if the problem isn't the traffic itself, but your website's ability to turn those clicks into customers? Ilana Wechsler, a paid traffic expert, joins Allan Dib to demystify the world of online advertising and reveal the critical steps to creating campaigns that actually…
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GDPR Compliant Email Marketing - What You Need to Know
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12:41Let’s be honest, nobody wakes up excited to read about GDPR. It sounds like one of those soul-draining regulations made by a group of grumpy, bearded men in a dimly lit room, plotting ways to make online marketing harder. But here’s the real deal: GDPR isn’t here to ruin your business. It’s here to stop those annoying spam calls, dodgy emails, and …
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DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132)
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46:46I realize everyone who listens to How I Made It In Marketing is not a marketer, per se. Entrepreneurs also listen. Not native to our industry, so to speak, but you still need to know it well enough to get customers…so you can run your business and do whatever it is that you really are passionate about. Well take heart in a lesson from my next guest…
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Offers and Conversions x Marketing Analytics, with Ali DeMocker
43:24
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43:24Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing…
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