Best B2B Copywriting Podcasts (2025)

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HOW TO: Be a Human Copywriter in the AI Era 28:13

Play Pause

2h ago28:13

28:13

Erik Sena, Copy Manager at Refine Labs, shares his creative journey and how AI is reshaping the modern copywriter’s toolkit. This honest and insightful discussion explores the human side of marketing innovation and the future of creative work.Speakers and RolesErik Sena – Copy Manager at Refine Labs; leads brand voice efforts internally and across …

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Integrating AI into your workflow - without the hype!! 1:02:10

10h ago1:02:10

1:02:10

Topics Covered AI efficiency vs. AI opportunity in modern B2B orgs Use cases across Claude, Gemini, Copilot, and ChatGPT Claude for Excel outperforming native plugins AI-powered brand visibility audits (AIO, GEO) Building MVPs from product demos using Gemini Automating reporting and funnel analysis with ChatGPT & Gemini Custom GPTs for keyword anal…

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60 | Christian Pelli on Building Outbound AI for 1% Sales Performance 46:18

2h ago46:18

46:18

What happens when AI meets the sales stack? Christian Pelli, founder of We Are No Code, is back with Outbound, an AI-powered platform simplifying cold outreach for GTM teams and founders. On The AI Marketers Playbook, he breaks down how AI is revolutionizing B2B sales — from scraping ICP data to automating research, qualification, and messaging. Tu…

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Implementing Modern B2B Marketing Strategies 50:13

11d ago50:13

50:13

This conversation explores how Refine Labs drives measurable B2B SaaS growth through demand strategy, paid media optimization, creative execution, and AI-era marketing fundamentals. Listeners gain a clear understanding of how modern demand generation, positioning, and strategic rigor create predictable pipeline and revenue outcomes. Topics Covered …

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The Future Of AI Copywriting with Audrey Chai 42:04

4d ago42:04

42:04

Join hosts Jack and Jess as they sit down with Audrey Chai, founder of Closed With Copy, to explore how AI is revolutionizing conversion copywriting. In this episode, you’ll learn: How to combine human insight and AI to create copy that truly converts. The “Big Mac Method” for blending authentic brand voice with AI drafts. The key pitfalls to avoid…

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Proving Ad Impact in 2026 54:40

11d ago54:40

54:40

This roundtable explores how B2B teams can use modern demand strategies, B2C channels, and incrementality testing to prove true ad impact in 2026. The conversation highlights omni-channel expansion beyond LinkedIn, data-driven measurement, and practical ways to validate lift across pipeline and revenue. Speakers and Roles Matt Sciannella – Host and…

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59 | Steven Schneider on Blending Human SEO Strategy with AI 31:09

26d ago31:09

31:09

Trio co-founder Steven Schneider shares how his team helps B2B brands rank without paid ads — blending human-written content with AI-enhanced workflows. In this episode, Schneider walks through how Trio uses AI for SEO operations like outline generation, keyword planning, and even building lead-gen tools like calculators and quizzes. He also breaks…

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Being a Designer in the AI Era 31:17

19d ago31:17

31:17

0. Summary This episode explores how Refine Labs lead designer Monica Beesting navigates creativity, design workflows, and authenticity in the AI era. Listeners gain practical insight into how human-driven creative direction remains essential even as AI tools expand what’s possible in modern marketing. 1. Speakers and Roles Steph Cragnola – Host; m…

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Marketing Agency 101 with Megan Bowen 24:39

1M ago24:39

24:39

Refine Labs CEO Megan Bowen joins Evan Kirstel for a deep-dive into how B2B marketing must evolve for the AI era. The conversation covers modern go-to-market models, buyer-centric strategies, and how Refine Labs helps companies drive measurable pipeline growth through data, experimentation, and cultural excellence.1. Speakers and RolesMegan Bowen –…

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58 | Kuba Czubajewski on Building Human-AI Content Systems 41:43

1M ago41:43

41:43

What happens when you blend human creativity with AI precision? Kuba Czubajewski, founder of Story Angle, reveals the system behind scalable content that doesn’t sound robotic. In this episode, Audrey Chair dives deep with Kuba into B2B content strategy, positioning, and the real reason most AI-generated posts fall flat. Discover how to use AI assi…

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IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155) 39:29

1M ago39:29

39:29

Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on.…

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B2B Growth: Fundamentals and Future 1:23:23

1M ago1:23:23

1:23:23

Megan Bowen, CEO of Refine Labs, shares the core fundamentals behind modern B2B growth. She explains how buyer behavior has shifted, how marketing must evolve, and what it takes to build a profitable, scalable go-to-market engine rooted in focus, data, and customer understanding.Topics CoveredEvolution of B2B buying: analog → website → dark social …

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Why SEO Communities Matter with Areej AbuAli 45:53

1M ago45:53

45:53

Join hosts Jack and Jess as they sit down with Areej AbuAli, a leading technical SEO consultant and founder of Women in Tech SEO, to explore why communities are the heartbeat of the marketing world. In this episode, you’ll learn: How communities create a sense of belonging for marketers The challenges (and rewards) of building a global community fr…

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Get Started: Performance Marketing Plays that WORK 59:15

1M ago59:15

59:15

Refine Labs’ Stacking Growth roundtable, hosted by Matt Sciannella with guest Ky Shaw of DemandOS, dives deep into performance marketing plays that generate real pipeline fast. The discussion covers tactical frameworks for aligning with sales, running direct-response ads, and launching actionable campaigns that drive measurable results in B2B envir…

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How to Thrive in the New Era of Marketing 9:08

2M ago9:08

9:08

Megan Bowen was featured on the most recent episode of Tech Impact, hosted by Evan Kirstel. We're excited today to release the full interview, including extra questions that weren't aired in the TV segment. She touches on the new era of buying behavior, our Brand, Demand, Expand strategy, and how AI has impacted the marketing agency landscape. Want…

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Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154) 39:53

2M ago39:53

39:53

Some of the best conversations I have with my kids are during filler time. Not the quality time you hear hyped up – just a side conversation over breakfast, or driving to an errand, or putting together Ikea furniture. Marketing and public relations can be the same. Instead of focusing all this attention on forcing a customer to take an action, give…

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57 | Frederic Bonifassy on AI-Powered Job Search Strategies 45:44

2M ago45:44

45:44

Frederic Bonifassy built a global career by ignoring the job boards — and now he helps others do the same. In this episode, he shares how he integrates AI at every step of the job search process, from customizing CVs with ChatGPT to generating tailored value proposition decks using Gamma. With a track record of coaching senior professionals into ne…

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56 | Matt Barker on AI-Enhanced Copywriting and Content Strategy 45:15

2M ago45:15

45:15

Matt Barker is a copywriter and content strategist helping founders and CEOs write fast, engaging LinkedIn content — and he's also an advisor at Magic Post, an AI-powered LinkedIn writing tool. In this episode, Matt shares how he built a million-dollar business from his laptop, why AI won't replace good strategy, and how creators can still stand ou…

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55 | How AI agents can transform B2B marketing by automating high-quality LinkedIn content and lead generation with Carolina Posma 38:42

2M ago38:42

38:42

How do you scale thought leadership without burning out your team? Carolina Posner, founder of PostifAI, shares how AI agents are helping B2B companies turn their internal knowledge into consistent, effective LinkedIn content. In this conversation with Audrey Chia, she explains the difference between automations and true AI agents, what makes conte…

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Analytics: Even the most rigorous analysis fails without the right story (episode #153) 57:11

2M ago57:11

57:11

By Jiaxi Zhu

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How to Bridge the Attribution Gap | Sidney Waterfall 37:33

2M ago37:33

37:33

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Episode 8 | AI in B2B Marketing with Jake Bird, Director at JI Marketing 1:13:16

3M ago1:13:16

1:13:16

We're joined by Jake Bird, Director at JI Marketing, a consultancy that bridges the gap between AI innovation and strategic marketing. Jake founded JI Marketing in February 2025, after working in B2B marketing for the best part of a decade. In this bumper episode, Jake shares how he quickly recognised the major impact AI was going to have on B2B ma…

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Why B2B Content Isn't Boring with Zoe Ashbridge 56:59

3M ago56:59

56:59

Join hosts Jack and Jess as they sit down with Zoe Ashbridge, an experienced SEO and B2B content strategist, to dive into what it really takes to create content that actually drives revenue in the B2B world. In this episode, you’ll learn: Why B2B content doesn’t have to be boring How to identify and prioritize high-intent keywords How to balance te…

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How to capture, create, and convert demand in the AI era 42:49

3M ago42:49

42:49

Our CEO Megan Bowen was a guest on Charles Gaudet's Predictable Profits podcast to talk about the outdated funnel and how to market in the AI era. From Predictable Profits: "If you’re still trying to grow your business with traditional funnels and wondering why your capture, create, convert demand strategy isn’t working, you’re about to discover wh…

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Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152) 55:53

3M ago55:53

55:53

The total addressable market. TAM. We sometimes think the bigger the better, right? Hey, it means I can go to potential investors with a more impressive number. But too large a total addressable market can hinder success. As this episode’s guest says, “serving everyone serves no one.” To hear the story behind that lesson, and many more lesson-fille…

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Complete Breakdown: Brand. Demand. Expand. 53:21

3M ago53:21

53:21

Megan Bowen hosts ChampionHQ’s CEO Gianna Scorsone to cover Refine Labs’ Brand, Demand, Expand strategy. They discuss how combining brand strength, creating demand, and expanding existing customer relationships can combat current market challenges, especially in the AI era. The conversation demystifies these pillars and offers practical, actionable…

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54 | Jared Bonila on Avoiding AI Hype and Finding Real ROI 47:03

3M ago47:03

47:03

What makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook, host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, work…

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Why Storytelling is Crucial for Brand Marketing | Liam Moroney 36:23

3M ago36:23

36:23

Called to Action is back with Liam Moroney of Storybook marketing to walk us through his journey as a marketer focused on brand and storytelling. He gives his history, philosophy, and advice on how to change your leadership's mindset. Liam draws from his extensive background in B2B marketing to share his experiences in navigating various industries…

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53 | Ross Symons on AI Adoption in Creative Agencies 40:22

3M ago40:22

40:22

Are agencies keeping up with AI? Ross Symons doesn’t think so, at least not fast enough. In this episode of The AI Marketer’s Playbook, Audrey Chia speaks with the ZenRobot co-founder and educator about the real gaps in AI adoption across creative teams. Ross explains why most agencies are stuck between fear and confusion, what junior creatives are…

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Cross-cultural Marketing & Management: Walk the market (podcast episode #151) 1:13:52

3M ago1:13:52

1:13:52

Data, data everywhere, but not a drop of insight. Excuse my remixing of Samuel Taylor Coleridge, but doesn’t it feel that way when staring at a dashboard sometimes. We have so much data – and frankly, our competitors probably have a lot of the same data – but can we turn those numbers into real insights to better serve a customer? Here’s one way to…

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Measuring Marketing: A Complete Breakdown 1:29:51

3M ago1:29:51

1:29:51

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the full recording, including previously unreleased Q&A from the live audience, of the final summer event. Dale presents a compelling case for revolutionizing how marketing investments are understood, measured…

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How to Balance Inbound and Outbound for SaaS Growth w/ Emir Atli 25:22

3M ago25:22

25:22

In this episode of B2B Better, I sit down with Emir, the co-founder and CEO of HockeyStack, to explore the strategies that fueled the company's meteoric rise from zero to 150 customers, including industry giants like ActiveCampaign. Emir shares how HockeyStack transitioned from a product analytics tool to a powerhouse in B2B marketing, embracing pi…

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52 | AI Adoption Strategies for HR Teams with Magdalena Orascanin 38:10

4M ago38:10

38:10

Magdalena Orascanin, founder of Magnate HR, joins Audrey Chia at The AI Marketers Playbook to explore how HR leaders can integrate AI without losing the human touch. Drawing from her experience with global brands like Danone and LVMH, Magdalena shares practical use cases, cautions against over-relying on automation, and explains why empathy and com…

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How to Think About Marketing in a HYPER Niche Market 30:46

4M ago30:46

30:46

In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot. How does the company differentiate from more generic, we do all things for all people, type agencies? What are the advant…

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How to Calculate ROI 37:09

4M ago37:09

37:09

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the final event, and covers all of the specific calculations you need to know to accurately find your Marketing ROI. Dale presents a compelling case for revolutionizing how marketing investm…

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How to Build a High-Impact Marketing Strategy Through Culture, Social Media, and Measurement w/ Alina Vandenberghe 29:24

4M ago29:24

29:24

In this episode of B2B Better, I sit down with Alina Vandenberghe, co-founder of Chili Piper, to dive deep into the world of B2B marketing, company culture, and how to strategically align your team for maximum impact. Alina shares her unique approach to building a thriving company culture, harnessing employee advocacy on social media, and the bold …

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The Truth About Local SEO with Kasra Dash 50:30

4M ago50:30

50:30

Join hosts Jack and Jess as they sit down with Kasra Dash, a leading voice in local SEO, to explore what it really takes to rank and grow a business. In this episode, you’ll learn: Why local SEO is crucial for businesses that want to dominate their market The biggest mistakes most businesses make (and how to avoid them) Why reviews, NAP details, an…

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51 | Personal Branding that Converts with Thibault 44:38

4M ago44:38

44:38

I joined Thibault Garcia on the B2B Talk podcast to chat about my journey growing from 0 to 50K followers on LinkedIn and how content built with AI (yes, really) helped fuel that growth. We dug into my approach to copywriting, how I train custom GPTs to sound more human, and why memes, red carousels, and clear positioning make all the difference. W…

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Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (episode #150) 48:50

4M ago48:50

48:50

I love Delta Air Lines. It’s my favorite airline. Please understand that. Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’ I would see the tagline on TV ads. I would see it on giant posters in the airport. And then I would get on the plane. And even as a kid I could tell…the people working on the airplane, are not …

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Why Revenue isn't the right Metric 34:17

4M ago34:17

34:17

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the final event: covering where Marketing ROI fails, and digging into the problems with measuring Revenue. Dale and Matt get into the conventional approaches to calculating marketing ROI, hig…

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How To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil Weaver 38:13

4M ago38:13

38:13

Me and Neil Weaver - Content Creator and Editor at Modo Energy - dive into the challenges and strategies of modernising marketing in industries traditionally resistant to change. We talk about Modo's approach to content marketing, specifically its play into building a media brand. Key discussions include: The intersection of sales and marketing at …

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50 | Peter Buch on AI Search and the New SEO 34:21

4M ago34:21

34:21

Forget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s…

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How to Create Compelling B2B Content w/ Amanda Natividad 28:29

4M ago28:29

28:29

In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro. We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring. Amanda also shared her thoughts on whether ChatGPT will soon drive us all …

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Integrating CTV into your paid media strategy | August B2B Roundtable 52:55

4M ago52:55

52:55

Evan Hughes hosts Matt Sciannella, Aaron Weekes, and Kyle Taylor to discuss how to integrate Connected TV (CTV) into paid media strategies, particularly for B2B companies. With digital landscapes evolving, the conversation emphasizes the importance of leveraging CTV's unique opportunities for audience reach and targeted awareness. The experts provi…

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49 | Turning AI Hype into Measurable Gains with Kieran Gilmurray 38:48

4M ago38:48

38:48

In this episode of The AI Marketers Playbook, host Audrey Chia sits down with Kieran Gilmurray - top 50 global thought leader in Agent AI, GenAI, and manufacturing — to unpack the hype and reality of AI-driven business transformation. From the evolution of technology over the last 30 years to the rise of generative engine optimization (GEO) and age…

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Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (episode #149) 44:01

4M ago44:01

44:01

I know the pinch when budgets tighten, customers shift, and deadlines close in. Yet, marketers have a superpower: like Superman’s X-ray vision, we see through constraints to the core idea. That is the essence of our craft – not waiting for perfect conditions but delivering breakthrough concepts right here, right now. So I loved this lesson in a rec…

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Brand. Demand. Expand. The Essential new Go-To-Market Framework 47:07

4M ago47:07

47:07

From Dreamdata: "Things have changed over the last five years… and these are the core pillars you need to think about if you want to be successful as a company. Amidst intense budget scrutiny, disruptive AI, and failing lead-generation tactics, B2B marketers must overhaul their strategies to survive and grow by shifting focus from capturing existin…

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B2B SaaS Marketing: No progress after Series A without product marketing (episode #148) 56:51

4M ago56:51

56:51

Let’s step into these shoes for a minute. You’re the sole marketer at a B2B startup. You’ve been hustling, pitching investors, and finally you close your Series A. Suddenly, you have the budget to make real progress. What do you do next? Here’s the lesson that stood out to me in a recent guest application: “There is no real progress in marketing, e…

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48 | From Chaos to Clarity: Audrey Chia on Making AI Actually Work 50:44

4M ago50:44

50:44

I recently joined AI That Works with Sarah Barber to talk about what I love most — helping businesses unlock real, practical results with AI. We covered everything from why AI overwhelm is real (and what to do about it), to how I use GPTs, Claude, Sybill, and Descript to streamline content creation and sales. I also shared why prompting is the new …

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Addressing Common Arguments Against Brand Marketing 35:48

5M ago35:48

35:48

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the second event, digging into four different common arguments that CFOs make against brand, including: timing, budget, outdated beliefs about buyers, and misguided thoughts on company scope…