This season of Elevated is all about answering the question "What do Kitchen & Bath Design Businesses do with AI?" We'll cover improving your profitability and sanity using AI, automation, systems, and workflows. It's time to harness the power of technology to work for you and your business. In each bite-sized, weekly 5-minute episode, we'll explore how AI can help you earn more on every project, create economies of scale, add more value to your client projects, and make more money in custom ...
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Add More Value To Your Client Projects Podcasts
This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
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Software Implementation Success: Creating a Roadmap for Your Kitchen & Bath Design Business
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7:34Get in Touch! Send us a message. Welcome back to Elevated! I'm Brandy Lawson, and today we're talking about something that separates the software winners from the software victims in the kitchen and bath industry – implementation planning. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your K…
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The AI Revolution in Kitchen Design: How to Evaluate What Actually Matters for Your Business
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5:42Get in Touch! Send us a message. Hey there, it's Brandy Lawson with Elevated! Today we're talking about something that's creating both excitement and anxiety in the kitchen and bath industry – artificial intelligence. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design b…
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The Case for Splitting Account Management & Project Management, with Brett Harned
45:16
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45:16Welcome to episode 141. I'm chatting to Brett Harned, a consultant, coach, and author with 20+ years of experience leading digital and creative teams. He helps organisations solve people, process, and culture challenges with a strategic, human-centred approach. A longtime voice in the PM community, Brett founded the Digital PM Summit, wrote Project…
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Scale Your Kitchen Design Business: Choosing Software That Grows With Your Success
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5:18Get in Touch! Send us a message. Hey there, Elevated listeners! I'm Brandy Lawson, and today we're talking about that moment when your business starts outgrowing your systems. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CE…
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Inside Client Services: A CSD's Take on Global Expansion, with Laura Smales
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47:24Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven. This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates. Here’s what we covered in this episode: How Rise at Seven differentiates themselves from other agencies Why L…
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Future-Proof Your Kitchen Design Business: Choosing Software That Scales With Tomorrow's Technology 🚀
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4:16Get in Touch! Send us a message. Welcome to Elevated! I'm Brandy Lawson, and today we're talking about something that keeps many business owners up at night - making sure the software you invest in today doesn't become obsolete tomorrow. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kit…
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Unexpected Software Value: The Hidden Benefits Your Kitchen & Bath Business Is Missing 💎
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5:10Get in Touch! Send us a message. Welcome to Elevated! I'm Brandy Lawson. When was the last time you bought something for one reason, only to discover it solved three other problems you didn't even know you had? GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business…
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Conversations not presentations - mastering sales, with Blair Enns
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42:04Welcome to episode 139. My guest is Blair Enns - a globally recognised author, speaker and the founder of Win Without Pitching, a sales training company that has transformed how creative professionals position and sell their expertise Blair is the author of three books; o The Win Without Pitching Manifesto, a rallying cry for creative agencies to s…
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The Hidden ROI of Software: Calculate Your True Return on Investment
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3:53Get in Touch! Send us a message. Hey there, welcome back to Elevated! I'm Brandy Lawson, and today we're talking money—specifically how to figure out if that shiny new design software is actually worth your hard-earned cash. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath d…
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Beyond the Price Tag: Understanding the True Cost of New Software 💰
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4:56Get in Touch! Send us a message. Welcome to Elevated! I'm Brandy Lawson, and let's talk about something that causes more sticker shock than the effect of tariffs on cabinetry prices: the real cost of implementing new software in your Kitchen and Bath business. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See h…
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Why Account Management Deserves More Respect, with David C. Baker
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54:10Welcome to episode 138. If you’re managing client relationships - or leading others who do - this episode is packed with practical advice. I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world. David has advised over 1,000 entrepreneurial experts through his consulting firm, Punctuation, which he found…
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Red Flags and Green Lights in Software Comparison
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5:33Get in Touch! Send us a message. Hello again! This is Brandy your host and you are listening to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. In this episode we're developing your software "spidey sense." You know that gut feeling you get when you walk into a kitchen that just feels wrong? We're g…
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Integration Intelligence: Making Sure Everything Plays Nice
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4:53Get in Touch! Send us a message. Welcome to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson and in this episode we're talking about something that can make or break your software success – integrations! GET IN TOUCH 💡Learn how to hire and work with experts: https://highe…
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How adding account management impacted an event production agency, with Cameron Magee
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56:50Welcome to episode 137. If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you. I’m joined by Cameron Magee, founder of event production agency avad3, trusted by clients such as Walmart and the White House. He shares wi…
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Beyond Features: Evaluating Real Solution Fit
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4:59Get in Touch! Send us a message. Well hi there, it’s Brandy your host and this is Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. In this episode we're talking about how to not get dazzled by jazzy software features that are about as useful as a kitchen island with no overhang. GET IN TOUCH 💡Learn h…
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Who's Really Impacted by the Software you choose?
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4:59Get in Touch! Send us a message. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://w…
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Measuring Impact: Quantifying Your Pain Points
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5:00Get in Touch! Send us a message. Hey there, Brandy Lawson here with another episode of Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. In this episode we're going to do something that might make you squirm a little – we're going to put actual numbers to those software headaches you've been living wi…
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From employee to advocate: Why account managers should build a personal brand, with Claudia Cardinali
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48:49Welcome to episode 136. We’re talking about a topic that’s becoming a real game-changer for creative agencies - the power of personal branding and employee-generated content. If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses. So the way you show up online can dire…
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What's Really Broken? Identifying the True Problem
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4:37Get in Touch! Send us a message. You’re listening to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson, and in this episode we're tackling the million-dollar question: What's actually broken in your business? Maybe you think you know, and maybe it’s not what you think it i…
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Before You Start: Getting in the Right Mindset
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4:31Get in Touch! Send us a message. Brandy Lawson here back with another episode of Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. In this episode we're talking about something that might surprise you – it's not about software features, pricing, or even that framework I shared last week. GET IN TOUCH …
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Smaller, Faster, More Human: The Future of Agencies, with Carl Smith
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46:46Welcome to episode 135. There’s a quiet shift happening in the agency world - and today’s episode gets right into it. More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. And that shift is changing everything, from how we use AI, to how we lead, to what it means to be an …
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From Overwhelm to Confidence: Your Software Decision Framework
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4:30Get in Touch! Send us a message. You’re listening to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson and in this episode I’m shining some light on a problem every business owner has, but few actively understand - choosing software. GET IN TOUCH 💡Learn how to hire and wor…
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Get in Touch! Send us a message. I’m Brandy Lawson and this is Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. In this episode you’ll learn about the real cost of not using the right software in your business. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See ho…
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The Impact of AI on SEO agencies, with Kevin Gibbons
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44:55Welcome to episode 134. I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients including Under Armour, FatFace and ASICS. Kevin frequently writes/speaks within the search industry. Kevin covers: - how AI is shaking up SEO and what that means for agencies and their clien…
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Get in Touch! Send us a message. You’re listening to Elevated, the snackable, weekly podcast helping Kitchen & Bath Designers build a better business. I’m your host, Brandy Lawson and in this episode I’m shining some light on a problem every business owner has, but few actively understand - choosing software. GET IN TOUCH 💡Learn how to hire and wor…
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How to Confidently Choose the Right Software for your Kitchen & Bath Design Business
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1:36Get in Touch! Send us a message. Hey there, it’s Brandy, host of the Elevated podcast with a question for you: Ever feel like you're overrun by information about the latest & greatest app or "game-changing" AI tool, but can't really even find the time and attention to try one, much less choose and use one? GET IN TOUCH 💡Learn how to hire and work w…
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The AI business consultancy, with Tom Head
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52:52Welcome to episode 133. I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI. Tom has spent two decades in digital and built multiple 7 figure agencies. He’s worked with brands such as Red Bull Racing, JP Morgan, Tesco, and The Guardian and is now helping…
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How to run strategic marketing campaigns for your agency
1:24:03
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1:24:03Welcome to episode 132. This one will be particularly interesting and useful for you if you are responsible for marketing your agency's services. Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services? S…
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How GenAI is transforming pharma marketing & healthcare communications
1:12:45
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1:12:45Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you. I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the…
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Why agencies needs a people and culture plan, with Theresa Carter
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43:16Welcome to episode 130. I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter. Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles. And this also means that, as the agency grows, the needs of the business change. For…
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Mastering client-centric account growth in 2025, with Jenny Plant
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29:19Welcome to episode 129. In this episode Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing client accounts in 2025: 1. Finding COMMERCIAL CLARITY Agencies who predictably forecast revenue growth from existing accounts are clear where to focus their team's efforts and provide sufficient time and sup…
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How to be a leader people want to follow, with Traci Schubert Barrett
51:11
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51:11Welcome to episode 128. This conversation is going to be particularly interesting for you if you’re keen to develop your leadership skills. It’s for you if you’re currently in charge of the agency and leading the whole team OR you’re leading an AM team within the agency - and you want to go from being a ‘good’ leader to being a ‘great’ leader. Foun…
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Top 10 tips & insights from the podcast in 2024, with Jenny Plant
25:54
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25:54Welcome to episode 127. Thank you for listening in 2024. Looking back at this year, I’ve been reflecting on the superb guests I’ve had on the show. I thought I’d select a handful of soundbites from this year’s podcast episodes to share with you. This isn’t a comprehensive list - there have been so many standout moments - but these clips include tip…
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Maximizing Trade Show Success: FieryFX's AI-Powered Experience at KBIS
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4:34Get in Touch! Send us a message. Hey hey! Welcome to the final episode of Season 6 of Elevated. I’m your host, Brandy Lawson, and in this episode you’ll hear a behind-the-scenes look at how our FieryFX team maximized our experience at 2024 KBIS in Las Vegas using pretty much every AI tool and method we've covered this season. GET IN TOUCH 💡Learn ho…
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Revolutionize Your Workflow: AI Tools for Easy Information Capture & Sharing
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5:01Get in Touch! Send us a message. Ever find yourself struggling to keep up with the whirlwind of thoughts, ideas, and notes that hit you throughout your workday? Keeping everything organized and accessible while making it feel easy is absolutely a challenge. Thankfully, AI is transforming how we capture, store, and share information, making it easie…
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Who cares about advertising? - with Brian Jacobs and Crispin Reed
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42:39Welcome to episode 126. In this episode, I chat to Brian Jacobs (Founder, BJ&A) and Crispin Reed (Founder, Skyscraper Consulting) about what’s wrong with the advertising industry. And what specifically prompted the launch of their ‘Who Cares?’ initiative, aimed at tackling the pressing issues affecting the advertising industry today. We cover: · wh…
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Overcoming the Challenges of AI Prompt Writing
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4:18Get in Touch! Send us a message. If you’ve tried this, you might wonder why it feels so impossible to get what you want from the AI bot? Well, first things first—prompt writing is a new skill. It's much like learning to ride a bike. When kids learn to ride, they either start with a strider bike, focusing on balance, or training wheels to work on ba…
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Unlock AI Potential: 4 Steps to Write AI Prompts That Deliver Results
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5:21Get in Touch! Send us a message. Hello and welcome again to Elevated, the podcast helping you build a better Kitchen & Bath Design business through innovation and modernization. I’m your host, Brandy Lawson and if you want to master AI this is a key episode for you. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡…
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How AI Can Transform Daily Operations in a Kitchen & Bath Design Business
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4:29Get in Touch! Send us a message. In our last episode, we talked about the different ways AI can streamline financial tasks and minimize paperwork. In this episode we’re taking those concepts and applying them to a day in the life of a Kitchen & Bath Design business owner who's embraced these innovations. Say hello to Lisa, a designer turned busines…
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Cut the Paperwork: AI Tools for Efficient Expense Tracking and Invoicing in Kitchen & Bath Design
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5:46Get in Touch! Send us a message. So far this season we’ve covered a wide array of areas where AI can help you in running your business. One area we haven’t touched on yet is… finances. No better time to talk about how you can be leveraging the hottest bots to make managing your money even easier. In this episode we’ll cover how to use modern tools …
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From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister
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40:36Welcome to episode 125. Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this episode may change your mind. Dan Pfister is the master of running client winback campaigns and here’s what he shares with me: · The compelling reasons why WinBack campaigns could be the most successful and profitab…
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How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin
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46:45Welcome to episode 124. This will be particularly interesting for you if you want to know how much the head of client services role can impact the agency's business. Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you…
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Enhance Client Interactions: TextBlaze Templates for Kitchen & Bath Designers
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4:31Get in Touch! Send us a message. In our business, we send a lot of routine messages to clients, and most of them need the client to take some kind of action. But here's the thing - these messages don't always originate from the same place. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your K…
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Streamline Client Interactions: Real-World AI Applications in the Cabinet Design Business
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4:17Get in Touch! Send us a message. In this episode we're getting into the nitty-gritty of using AI for client communications. In our last episode, we talked about how AI can be your wingman in crafting clear, effective messages. Now, let's explore some real-world examples of putting that into practice. GET IN TOUCH 💡Learn how to hire and work with ex…
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How to evaluate your agency operations, with Harv Nagra
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50:58Welcome to episode 123. This episode will be particularly interesting for you if you're responsible for your agency's internal operations. You might be the operations director, head of project management, or even a client services director, but if you think your internal agency operations could be more efficient and streamlined, then this episode i…
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AI as Your Communication Ally: Elevating Client Engagement in Design
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4:50Get in Touch! Send us a message. In our last episode, we explored how AI can be your efficiency expert in task creation and work summaries. In this episode we’re talking about the wild world of client communications and how AI can be your poet laureate in crafting clear, effective messages that keep your projects running smoothly. GET IN TOUCH 💡Lea…
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Boost Efficiency with AI: Task Management in Kitchen & Bath Design
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4:13Get in Touch! Send us a message. In our last episode, we explored how AI can be your efficiency expert in task creation and work summaries. Today, we're getting into specifics. how you can use AI to generate tasks in specific project management tools like Monday.com and ClickUp, as well as with ChatGPT or Magai. GET IN TOUCH 💡Learn how to hire and …
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How agency owners create a 'market of one', with Robin Bonn
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43:31Welcome to episode 122. This episode will be particularly relevant for you if you're an ambitious agency owner looking to accelerate the growth of your agency. - Maybe you think you're not standing out enough from your competitors. - Perhaps you feel your positioning needs dialling in because maybe you've lost some pitches or you've had to drop you…
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AI-Powered Task Management and Work Summaries for Kitchen & Bath Design Businesses: Boost Efficiency with Artificial Intelligence
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5:19Get in Touch! Send us a message. In our last episode, we explored how AI can be your go-to for summarizing complex information. In this episode we’ll explore another minute-freeing application of AI: using it for efficiency in task management and work summaries. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See…
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How to Use AI-Powered Information Summarization for Kitchen & Bath Designers
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4:07Get in Touch! Send us a message. In our last episode, we explored how to use AI to extract the right stuff from meeting summaries. Today’s topic is another powerful application of AI: using it as a summarization tool to tackle complex information and make better business decisions. GET IN TOUCH 💡Learn how to hire and work with experts: https://high…
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