There’s no denying video should be part of your 2025 content plans.According to HubSpot’s State of Marketing in 2024 report, short-form video is the No. 1 content marketing format, and most marketers believe it offers the highest return on investment. Since YouTube is the second-largest search engine behind Google, you need to be there to be found.…

It’s that time of year again: time to build your content calendar to support your 2025 sales and marketing efforts.Distribution-industry expert and 3 Aspens Media President Lindsay Young shares her content strategy and planning best practices on this webinar.She discusses:• Why you must start with a content strategy if you want to compete in 2025• …

Lindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She was previously the editor of Modern Distribution …

Your customers are shopping online. That’s not debatable.But there’s often a gap between the information your customers need, and what many distributors typically provide on their websites. That means you may be missing out on sales opportunities you didn’t even know you had.A big part of that equation is product information – each distributor has …

B2B buyers conduct more of their research online than ever before.What are you doing about that?Today, your sellers have fewer opportunities to influence the sale. Yet distributors continue to dedicate disproportionate resources to sales relative to their websites.Your website needs to work with your sales reps and other customer-facing team member…

“Information is a commodity. What your prospects and customers want is your energy, your belief, your conviction. Stories are the way to do that.” – Dirk BeveridgeBreaking through the noise today is hard. And it’s only going to get harder with the rise of AI tools as contributors to content creation.To differentiate your sales and marketing content…

Most B2B customer journeys start on a search engine like Google.If you want your business to show up in those search results, you need to make sure your website and your content can be found.3 Aspens Media President Lindsay Young and our Director of SEO Jennifer Kern had a compelling conversation about why Search Engine Optimization (SEO) matters. …

In this webinar 3 Aspens Media President Lindsay Young talks with Susan Merlo. Together, they debunk common myths that are holding distributors back from getting the most from their sales and marketing initiatives.This conversation is designed to challenge traditional thinking about marketing in wholesale distribution. We want to inspire you to ree…

3 Aspens Media Founder Lindsay Young talks with Natalie Forster, Editor of Supply House Times, and Mike Hockett, Editor of Modern Distribution Management, on what they look for in articles that are contributed from third parties in the name of PR. In other words, if you want to get published, listen up. 3 Aspens Media takes the mystery out of what …

We talk with Matt Johnson of Spinstak Growth Agency. which helps industrial distributors and manufacturers adopt ecommerce and best practices around inbound and outbound marketing. He has a long history in this industry, growing up in a family-owned sign manufacturer, Accuform Signs. He’s also worked with a lot of family-owned distributors. It’s gi…

We talk with Brad Telker, the vice president of the Applied Systems Group for CFM Distributors, a distributor of heating, cooling and refrigeration products. He also founded the CFM Sales Academy, a related blog you can find at cfmsalesacademy.com, featuring great sales content for B2B companies in the construction industry. A mechanical engineer b…

We talk with Ranga Bodla, head of industry marketing for the cloud ERP platform NetSuite (a business unit of Oracle). NetSuite has recently launched Grow Wire, an online publication with articles, podcasts, video, research and more not for the goal of self-promotion but simply to provide resources to companies they want to reach. It’s the ultimate …

We talk with Jonathan Bein, managing partner of Real Results Marketing and one of the brains behind a number of research studies in wholesale distribution illustrating trends in B2B marketing, digital adoption and ecommerce. Jonathan and his partners are also the authors of a must-read, "What Customers Want: A Distributor’s Guide to Customer Buying…

Nina Baker is marketing specialist at Tribute Software, a niche ERP provider in the fluid power distribution channel. She does a great job of engaging prospects even when they’re not in a positionto buy or switch suppliers. That’s critical in software, which companies buy infrequently. Websites/resources mentioned: 3aspensmedia.com blog.tribute.com…

John Dupra is co-founder of Revel Woods at revelwoods.com. Revel Woods is a company that was borne out of his family’s business, Installers Warehouse, a hardwood flooring wholesaler-distributor. Revel Woods is a new approach to e-commerce and digital in a traditional industry. Dupra and his colleagues took inspiration from clothing delivery service…

Dirk Beveridge is the founder of UnleashWD, a boutique consulting company out of Barrington, Illinois. His mission: to help distributors rethink what it means to be sustainable, relevant and profitable in this age of rapid change and disruption. He truly believes that the leaders of distribution businesses find themselves at a point and time in the…