Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
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2X ECommerce Podcasts
All episode articles: eCommerce Growth Show Follow Omniconvert on: Facebook Twitter Linkedin YouTube
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NEW EPISODES EVERY TUESDAY, SUBSCRIBE FOR UNBEATABLE ECOM RECON – Every Tuesday since 2014, host Kurt Elster shares the Shopify success stories that nobody tells you about, straight from the entrepreneurs living it. Subscribe for a raw look at what it really takes to succeed on Shopify.
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Hear how founders launched and grew their eCommerce brands, plus get tips from the expert agencies and strategists who support them. Every two weeks, Jessie Healy, Founder and CEO of Webtopia, sits down with some of the biggest movers and shakers in the world of sustainable eCommerce. About your host - Jessie Healy is the former head of Performance Marketing for Etsy, and 4 years ago founded Webtopia - a growth agency for mission-driven eComm brands. See more on www.ecommerceimpactpodcast.com
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They Bought a 'Hated' Shopify App for 2X Revenue (Now Worth Millions)
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48:23Also available on YouTube: youtu.be/gGdS45JY2Yo Andrew Le and Tu Pham acquired Edit Order, a distressed Shopify app with a terrible reputation, for just 2x revenue in 2015. Ten years later, they've transformed it into Cleverific—a multi-million dollar order editing powerhouse. Guests: Andrew Le - Co-founder & Lead Developer, Cleverific Tu Pham - Co…
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Why Shopify's Shipping Just Got Way Better
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42:28Also on YouTube: youtu.be/56r_UJZbtLg "We want to make sure that merchants who are starting their business who don't know what are all the jobs they need to take care of for shipping to merchants who are thriving and understand the space and have complex workflows, we can solve this problem for everybody." Vibhor Chhabra, Director of Product at Sho…
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Ex-Supps CMO's Counter-Intuitive Growth Strategies
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58:03Also available on YouTube: youtu.be/0HHJ5tONfVo Most Shopify store owners are doing growth completely wrong. They're trying to lower ad costs, make prettier websites, and rush customers to buy. Devyn Merklin from X-Scale flips all of this on its head with counter-intuitive strategies that actually work. In this episode, you'll discover why the bigg…
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The £500K Exit That Saved Jayden Clark's Sanity
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56:31Also on YouTube: YouTube: youtu.be/p1PO9o9Se5o "I'm not very good at success. That's something I learned as part of this. I actually think probably most of us aren't very good at success." Jayden Clark thought he'd cracked the code on dropshipping success. Then his seven-figure business nearly broke him. We talked about why he sold for £500K instea…
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How Portland Leather Hit $500M + Top 50 on Shopify
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48:35Also on YouTube: youtu.be/nckQhAvYA-Q "We'll have done over 500 million in total sales. We'll do 310 million in the next 18 months." Curtis Matsko went from art festivals to a top 50 Shopify store by doing everything conventional wisdom says not to do. His company controls every step from raw material procurement to customer delivery, achieving top…
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How Shine Supply Hit $7M/yr Without Paid Ads
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36:01Also Available on YouTube: youtu.be/_nqN9HyOpxM What happens when a 23-year-old refuses to play the ecommerce advertising game? Colby Stevens built Shine Supply into a $7M detailing brand using nothing but Instagram ASMR videos, authentic storytelling, and a "people over profit" philosophy. No paid ads until last month. No Amazon. No selling out to…
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Available on YouTube: [youtu.be/wDlijQtbLJo](https://youtu.be/wDlijQtbLJo) What if your brand could sell a million orders before shipping a single product? Bryant Garvin, marketing lead at Ozlo Sleep and former CMO of Groove Life, did exactly that. In this episode, he shares how performance branding, differentiated product, and a viral video formul…
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What 20M Shopify Surveys Reveal About Attribution
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43:17Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8 Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation? In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands…
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Also on YouTube... What’s really holding your Shopify store back? After 10,000 UX audits, Oddit co-founder Shaun Brandt has answers, and most stores are making the same 7 mistakes. Menus that bury the merch. Popups that hijack the screen. Product pages with zero context. This episode is a takedown of bad ecommerce decisions, packed with fixes that …
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Available on YouTube: youtu.be/qdpFmuFD8yE Shopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it’s nonsense.) We break down what’s real,…
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How Divorce, Cancer, and TikTok Built a Shopify Brand
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49:22Sara Olsher started Mighty + Bright as a handmade calendar to help her toddler cope with divorce. A decade (and one breast cancer diagnosis) later, it’s a full-time Shopify business helping kids, adults, and neurodivergent folks navigate tough life stuff with visual structure. In this episode, Sara shares how she bootstrapped the brand, embraced cu…
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Everything You Think About Google Ads Is Wrong with Collin Slattery
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49:50I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics. We dig into what actually moves the needle in Google Ads today, includ…
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Also on YouTube: youtu.be/4lOLw1k4ocA Shopify VP of Retail, Ray Reddy, joins to walk through what’s new in POS V10. Faster checkouts Split fulfillment Custom branding Better search If you sell in person, this episode is for you. Show Links Shopify POS Shopify Editions (Summer 2025) Ray Reddy on LinkedIn Sponsors Zipify – Build high-converting sales…
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Watch on YouTube Shopify unveiled a sweeping AI-first vision at Editions.dev 2025, and it's got their partners buzzing. In this episode, we go beyond the keynote to bring you on-the-ground reactions from developers, partners, and skeptics alike. Featuring interviews with: Anne Thomas (Design Packs) Ezra Firestone (Zipify) Jamil Bhuya (Otherhalf Stu…
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How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify
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37:27What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name. Show Lin…
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How a BOGO Deal Bootstrapped Neven Eyewear to Millions
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51:42Also on YouTube: https://youtu.be/fXKVcwl8FS8 How a BOGO Deal Bootstrapped Neven Eyewear to Millions Jonathan Strauss lost a $500 pair of sunglasses jet skiing—and turned that wipeout into Neven Eyewear. What began as a desperate liquidation promo turned into a DTC breakthrough. In this episode, Strauss reveals how a buy-one-get-two offer saved his…
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SEO in 2025: What Still Works for Shopify
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50:39Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify merchants now. From why your $300 product may be killing your rankings to how AI tools can scale your SEO ops, Jeff cuts through the noise. This episode delivers a tactical, no-fluff breakdown of SEO str…
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Meta’s AI Ads Engine Explained (Andromeda + ASC)
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45:02Also available on YouTube: youtu.be/m9YTxRsosJA Meta just rewrote the Facebook ads playbook—and Shopify merchants need to catch up. In this episode of The Unofficial Shopify Podcast, ad strategist Kurt Bullock (Produce Dept) breaks down how Meta’s new AI-driven ad system, Andromeda, is reshaping targeting, delivery, and scale. From embeddings and v…
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How Bamboo Socks Built a B2B Empire on Faire
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43:46
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43:46Also available on YouTube: youtu.be/l8ANgFlZK0Y It started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire’s fastest-growing brands. She walks us through surviving seasonality, scaling th…
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Strategizing to Conquer Rising Meta Ad Costs with Jessie Healy, Phoenix Ha, and Sarah Levinger
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56:59
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56:59Dive into strategies on how to navigate the rising costs of Meta advertising. The discussion covers making ad accounts more efficient, utilizing data and tracking, and employing psychological and emotional insights for better creative. Key topics include optimizing campaign structures, understanding attribution models, leveraging first-party data, …
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How TikTok & Sidekick Helped Sell Out a Skincare Brand
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40:40Also available on YouTube: youtu.be/Pi20dFaHoVg Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error. In this episode, Ben shares how he: Sold out his first product …
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How Smart Brands Win Top-of-Funnel in 2025
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49:08Also available on YouTube: https://youtu.be/XXSr4Po30oY Paid ads are busted. SEO is back but weirder. Gen Z isn’t using Google. What now? VC Smriti Jayaraman pulls back the curtain on the Shopify brands building futuristic funnels today. We’re talking AI quizzes, voice search, digital oracles, and tech that reads your face to guess your shirt size.…
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Her fans call her "The Queen of Air Fryers." She gave away recipes. Her fans demanded a cookbook. One $15 PDF later, Cathy Yoder had a 5-figure launch weekend—and she hasn't looked back. With over 700K subscribers, Cathy built a content-powered Shopify business that turns viewers into superfans (and customers). In this episode, Cathy breaks down: H…
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Pit Viper isn’t for everyone. And that might be the secret to its success. It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect. Fast forward a few years, and those surplus shades—once traded for beers…
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How Dr. Bugs 10x’d Their Business with Flavour Drops, Meta Ads & Killer Retention
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35:22Jessie chats with Ruben Posthuma, Head of Sales & Marketing at Dr. Bugs Popcorn, a New Zealand-based brand shaking up the snack aisle with indulgent popcorn made for adults. Ruben shares how the business went from a lifestyle venture to a DTC powerhouse—scaling 10x in revenue—thanks to inventive flavors, smart ad strategies, and clever product deve…
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Shopify Dev AMA: Store Spying, AI Tools, and Trends
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39:58Two Shopify Partners get real in an AMA packed with listener questions. Store spying tricks, AI fails, bold 2025 predictions, a garage full of jacked-up cars, and a sneak peek at their next app. What you’ll learn: How to spy on Shopify stores using public endpoints and browser tools What’s broken (and what’s promising) in Shopify’s new AI tools How…
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Lady Gaga’s on Shopify: Go Behind the Build
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31:00Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does. Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries…
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Megan Smalley didn’t plan to build a powerhouse ecommerce brand. Scarlet & Gold started as a creative side project—until she got laid off. Fast forward 12 years, and Scarlet & Gold is one of the only women-owned businesses licensed for NIL (Name, Image, and Likeness) merch on Shopify. This March, their Shopify sales are up 74.2% year-over-year—with…
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Email & SMS Automation: How to Drive More Sales and Keep Customers Engaged with Jesse Kay
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29:33Want to boost revenue without increasing ad spend? Jesse Kay from VYBER Media breaks down the most effective email and SMS automation strategies for eCommerce brands. Learn how to: Keep customers engaged with personalized content Increase conversions with smart segmentation Use SMS strategically without annoying your audience Build automations that…
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Are you making one of these Shopify mistakes? If so, you’re losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simp…
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Fart-Proof Underwear? This Shopify Brand Says Yes
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37:14Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters. That’s the world Collin White and his father set out to create when they launched Tootles, a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then…
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Obvi’s Ron Shah on Fails, Exits & Lessons Learned
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49:41"You start with ‘there’s no way this is me.’ Then you question everything. Then, eventually, you realize—this really could be me." Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and P…
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How a Twitter Account Became a Thriving Shopify Brand
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47:26“Rainier Watch started as me shouting into the void about whether the mountain was out. Now, it’s a brand in REI. Didn’t see that coming.” David Lindahl started Rainier Watch as a simple Twitter account—just a guy posting updates on whether Mount Rainier was visible that day. No business plan, no grand vision. Just a love for the mountain. But then…
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Reinventing Oral Care: The Slate Flosser Story
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42:38In this episode of The Unofficial Shopify Podcast, Brynn Snyder, co-founder of Slate Flosser, shares how she and her dentist husband tackled one of the most overlooked aspects of health—flossing. Together, they reimagined oral care with a product that could prevent gum disease, heart issues, and more. But flossing is just the beginning. This episod…
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Why B2B eCommerce is BOOMING – Lessons from Carrier a $20B Climate Tech Giant! → Steven Duran
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42:41In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce. Steven shares: How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Sh…
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Building Frizz + Co: Haircare, Shopify, and Community
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46:52Building Frizz + Co: Haircare, Shopify, and Community Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real. What You’ll Learn in This Episode: Why Daphne left …
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Amazon Wholesale Secrets: How to Find Suppliers & Scale to Millions → Corey Ganim
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50:04🚚 ABOUT COREY GANIM: Corey Ganim is the host of the Amazon Wholesale Podcast and the creator of The Wholesale Network, a growing community of 200+ Amazon sellers. He specializes in high-volume purchasing strategies and supplier negotiation, helping sellers maximize profits and avoid costly wholesale pitfalls. Join Corey's Wholesale Community here 👉…
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Why Shopify’s Planet App is Good for Business (and the Earth)
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47:23“Why not try it? Planet is low-risk, easy to configure, and can have a meaningful impact on your brand and the planet.” Discover how Shopify Planet helps merchants make a positive environmental impact while boosting customer trust and conversions. David Vranicar, Shopify’s sustainability operations lead, explains how this innovative app enables car…
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From $200K to $4M in 3 Years 🦷 How This Dentist Couple Crushed Kickstarter, Amazon & IP Wars → Brynn Snyder
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53:54🦷 ABOUT BRYNN SNYDER: Co-founder of Slate, mom of 5, and “dental interpreter” on a mission to make oral care life-saving, not life-draining. With her dentist husband Danny, they’re proving niche brands can SCALE by solving real health crises. (00:00) - (00:34) - Introducing the 2X eCommerce Podcast (03:56) - How Slate Electric Flosser Works (06:15)…
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Montana Knife Company: American-Made Knife Empire
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49:57What if your side hustle turned into an 8-figure brand selling out every week? Also on YouTube: https://youtu.be/DxGxZ20rfQI Montana Knife Company’s Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and…
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Scorecards: The Key to Accountability and Managing High-Performing eCommerce Teams → Matt Putra
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42:12Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His …
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Google Ads Success Secrets: What’s Working Now in ads for eCommerce with John Horn
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32:11John Horn has worked on over 1000 Google Ad accounts and is here to give us the low down. Here's what we cover: Why Performance Max is king - but only with guardrails. How Standard shopping still has a place. What Google Demand Gen Campaigns are, and why they are the new frontier. Plus we discuss how 3rd Party Attribution can sometimes be more of a…
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Growing a Supps Brand to $70M in 2.5 Years
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51:41Devyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testing to mastering Shopify funnels, Devyn provides a thoughtful analysis of the strategies that worked, the mistakes that taught valuable lessons, and how brands can apply these insights to their own grow…
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The Playbook for Breakthrough Growth in 2025 → Dr. Rebecca Homkes
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46:06Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results.…
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“Look, if you redesign your grocery store and I can’t find the chicken or checkout clerk I like, I’m shopping somewhere else.” How do you turn clicks into customers without falling for CRO myths? Oliver Kenyon, CEO of ConversionWise, exposes the lazy habits holding Shopify stores back and shares proven strategies to boost sales. It’s all about clar…
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