Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Content provided by Jessie Healy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessie Healy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to eCommerce Impact Podcast
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k
279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
))
Everything You Think About Google Ads Is Wrong with Collin Slattery
Manage episode 490376375 series 3401950
Content provided by Jessie Healy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessie Healy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics.
We dig into what actually moves the needle in Google Ads today, including:
- Why Google brand is NOT bringing incremental revenue - 90% of the time
- How incrementality testing can reveal what’s really driving sales
- What most brands get wrong about Google Shopping
- Why Performance Max isn’t the growth engine you think it is
- How to use scripts to cut ad waste and scale efficiently
- Tools like Triple Whale and NorthBeam that give you an edge in attribution
00:00 Welcome to the E-Commerce Impact Podcast
00:24 Introducing Colin Slattery: Google Ads Expert
00:46 Colin's Agency and Client Success
03:11 From Rags to Riches: Colin's Inspiring Journey
04:33 Navigating the Global Financial Crisis
06:30 Early Career and Skill Development
07:46 Launching and Growing the Agency
09:45 Specializing in Google Ads
10:14 Current Trends and Strategies in Google Ads
16:12 Challenges and Insights on P Max
21:35 Dynamic Search Ads and Incrementality Testing
24:40 Trust Issues with Google Data
24:53 Choosing the Right Time for Testing
26:15 Understanding Ngram Analysis
29:21 The Role of Scripts in Google Ads
30:51 Brand Bidding and Holdout Tests
35:04 Navigating Client Challenges
37:13 Attribution and Incrementality Testing
40:26 Optimizing Google Shopping Campaigns
43:21 Importance of Merchant Center Maintenance
47:49 Conclusion and Final Thoughts
Collin doesn’t just talk theory, he brings battle-tested strategies from managing millions in spend across eComm brands.
If you’re an eCommerce founder or growth marketer tired of flying blind with Google Ads, this episode is your wake-up call.
Connect with Collin Slattery: Taikun Digital Website, LinkedIn, X
63 episodes
Share
Manage episode 490376375 series 3401950
Content provided by Jessie Healy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessie Healy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
I sat down with Collin Slattery, founder of Taikun Digital. He has helped scale brands from scrappy startups to multi-million revenue machines using Google Ads. We had real talk about Google Ads and how to ensure your spend actually drives incremental revenue not vanity metrics.
We dig into what actually moves the needle in Google Ads today, including:
- Why Google brand is NOT bringing incremental revenue - 90% of the time
- How incrementality testing can reveal what’s really driving sales
- What most brands get wrong about Google Shopping
- Why Performance Max isn’t the growth engine you think it is
- How to use scripts to cut ad waste and scale efficiently
- Tools like Triple Whale and NorthBeam that give you an edge in attribution
00:00 Welcome to the E-Commerce Impact Podcast
00:24 Introducing Colin Slattery: Google Ads Expert
00:46 Colin's Agency and Client Success
03:11 From Rags to Riches: Colin's Inspiring Journey
04:33 Navigating the Global Financial Crisis
06:30 Early Career and Skill Development
07:46 Launching and Growing the Agency
09:45 Specializing in Google Ads
10:14 Current Trends and Strategies in Google Ads
16:12 Challenges and Insights on P Max
21:35 Dynamic Search Ads and Incrementality Testing
24:40 Trust Issues with Google Data
24:53 Choosing the Right Time for Testing
26:15 Understanding Ngram Analysis
29:21 The Role of Scripts in Google Ads
30:51 Brand Bidding and Holdout Tests
35:04 Navigating Client Challenges
37:13 Attribution and Incrementality Testing
40:26 Optimizing Google Shopping Campaigns
43:21 Importance of Merchant Center Maintenance
47:49 Conclusion and Final Thoughts
Collin doesn’t just talk theory, he brings battle-tested strategies from managing millions in spend across eComm brands.
If you’re an eCommerce founder or growth marketer tired of flying blind with Google Ads, this episode is your wake-up call.
Connect with Collin Slattery: Taikun Digital Website, LinkedIn, X
63 episodes
All episodes
×
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.
Similar to eCommerce Impact Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
