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The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minute ...
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Transforming PMM: How Hattie built productmarketers.com
25:59
25:59
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25:59
In this special 2025 kickoff episode of the Product Marketing AI podcast, host Sean welcomes product marketing trailblazer Hattie, the PMM. They discuss Hattie’s innovative new venture, productmarketers.com, a membership community aimed at helping product marketers build their personal brands both internally and on LinkedIn. Hattie shares her journ…
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Punchy Product Marketing with Emma Stratton
15:19
15:19
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15:19
In this special Halloween bonus episode, Sean sits down with Emma Stratton, founder of Punchy and author of the best-selling book Make It Punchy, for an insightful conversation on powerful messaging and product marketing. Get a sneak peek of what’s to come at the upcoming Product Marketing Alliance Summit in London on December 4th-5th, where Sean a…
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In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn’t the best strategy. Scott explains his time-intensive tasks at HubSpot, li…
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He is back! In this episode of the Product Marketing AI Podcast, Sean catches up for the second time with Derek Osgood, founder and CEO of Ignition. Fresh off a late 2023 funding round, Derek spills the beans on the wild ride of fundraising and why staying fit keeps him sane. Derek reveals Ignition's killer plans for 2024. Think AI on steroids, mak…
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Product Marketing to VP of Digital Marketing
19:58
19:58
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19:58
This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. Season 2 has seen us discuss the many varying paths that PMM's can take in their career. Jill Roberson has charted …
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A new Product Marketing career path - PMM to EVP of Product
18:37
18:37
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18:37
This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. What does it mean to be a true trailblazer? It's someone who breaks the mold and charts a new path for those follow…
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Rock 'n' Roll Marketing: Unleashing the Unconventional with Harvey Lee
24:16
24:16
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24:16
This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. 🎸 Dive into the world of product marketing with a twist of rock 'n' roll! Harvey Lee, a maverick in the product mar…
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The Product Marketing AI Podcast is back with a bang for Season 2. Kicking off with Elliott Rayner the CMO of ARION. This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. El…
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Season 2 of the Product Marketing AI Podcast will return 2 weeks from now. Our listeners are in for a treat not only because of the great lineup and guests but also because of a brand-new partnership I am announcing today with Riverside. By visiting Riverside.fm and using the code "productmarketingAI" you'll get an exclusive 20% discount off any Ri…
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Jackie Palmer is the VP of Product & Industry Marketing @ Demandbase. She is also a very insightful and very fun podcast guest. We talked about how to manage corporate messaging after an acquisition, using your own software and why Slack, while amazing is the bane of her existence. Check out Demandbase here. The Product Marketing AI podcast is on a…
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The Premier Product Marketing Consultancy
17:44
17:44
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17:44
Consultancy or Agency. The words are used interchangeably but the distinction is essential. Devon O'Rourke has built the world's premier product marketing consultancy Fluvio from scratch. We talked about how they accelerate the effectiveness of existing PMM teams and of course his favourite and most hated tools. Check out Fluvio here. The Product M…
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It's the remix to Ignition Go-To-Market edition
16:56
16:56
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16:56
Project Management tools, can't live with em, can't live without em. One Product Marketer turned his disdain for Project Management tools into a Go-To-Market Platform called Ignition. That man's name is Derek Osgood and we chatted all about his company and some of his favorite and most hated Product Marketing tools. Check out Ignition here The Prod…
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Podcast titles. Sometimes you want to go high brow, others you just want to rock a Drake pun. Amanda Groves the Senior Director of Product Marketing at Crossbeam joins me to talk Champagne, her favorite Product Marketing tools, and the future of email as a communication medium. She tells us why Notion, Loom, and Full Story are her favorite tools, a…
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Jam Khan the SVP of Product Marketing at 6sense tells us what Product Marketing has in common with Icebergs. Hint, a lot of it is under the surface. He also outlines why the dark funnel of hidden activity is key to the growth of his favourite tool and favourite company 6sense. Don't miss his top 4 Product Marketing tools and the one he hates. Check…
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Product Marketing at the worlds biggest ad agency
17:41
17:41
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17:41
Maureen West, Vice President, Product Marketing Strategist at the Publicis Groupe breaks down the huge scope of responsibility that Product Marketers face and how to focus on the projects that matter. She highlights one part of the role that Product Marketers should NEVER do and gives us her favourite and most hated tools. Maureen is one of the mos…
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Global Product Marketing and having a 6sense for data
17:36
17:36
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17:36
Kimberlee West, Director of Product Marketing at Uniphore and the coolest Canadian PMM since April Dunford, breaks down the most time consuming parts of her Product Marketing job. We talk Artificial Intelligence, Global Product Marketing and having a 6sense for data. She breaks down how she thinks about personas, ICP, intent data and growth marketi…
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Salesforce, Asana with THE voice of customer research
19:02
19:02
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19:02
Lauren Culbertson, the CEO of LoopVOC breaks down the most time consuming parts of her Product Marketing job, and the tools she uses to make her life easier. Lauren outlines how she manages go-to-market launches, competitive intel and speeds up customer research using her own tools. We chatted loving and hating Asana and the advancement of Product …
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Jira, HubSpot stalking & Smash Mouth with Alicia Carney
19:44
19:44
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19:44
Alicia Carney the Head of Product Marketing at Lune breaks down the most time consuming parts of her Product Marketing job, and the tools she uses to make her life easier. Alicia outlines how she speeds up customer research, strategic messaging and content production. She also dropped a major Jira Smash Mouth comparison with some HubSpot fandom thr…
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