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Breaking BizDev

John Tyreman & Mark Wainwright

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What does "business development" mean, anyways? On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm. Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business. Subscr ...
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Imagine sitting down for a scoop of your favorite ice cream while chatting with an author who writes the stories you love. Welcome to Ice Cream with Authors, the podcast that brings mini-author visits straight to your home or car! Perfect for kids ages 7 through 13 and their grown-ups, each episode serves up delightful conversations with authors who create faith-filled chapter books and middle grade adventures. Whether you’re a budding bookworm or a seasoned reader, this podcast is your chan ...
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Basic Folk

The Bluegrass Situation

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Basic Folk features honest conversations with folk musicians hosted by Cindy Howes and Lizzie No. We approach interviews with warmth, humor and insightful questions. Since 2018, this podcast has dignified under the radar roots musicians by providing a platform that they might not otherwise have. You’ll hear interviews from Three-time Grammy-winning guitar gods like Molly Tuttle, Haitian American folk legends like Leyla McCalla and deep feelers like songwriter John Hiatt. Basic Folk is dedica ...
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The Certificast™ - Eurofins E&E North America

Rick Ostopowicz, Marketing Director, Eurofins E&E North America

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The Certificast™ provides a behind the scenes look at Eurofins E&E North America -- the very first NRTL and a leader in the testing, inspection, and certification industry. Guests and topics range from company information, testing standards, and business best practices. Learn more about Eurofins E&E North America at https://metlabs.com.
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In this episode of Ice Cream with Authors, we are visiting with Mark Wainwright. Mark Wainwright loves using words to entertain, instruct, and inspire. After 16 years in the book publishing industry, he now teaches professional writing courses at a Christian college in Florida. His fiction and nonfiction books continue to delight kids of all ages. …
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(Editor’s Note: Welcome to our Reissue series! For the next several weeks, Basic Folk is digging back into the archives and reposting some of our favorite episodes alongside new introductions commenting on what it’s like to listen back. Enjoy!) Listening back, I feel like this 2018 interview with Anaïs Mitchell holds up. Originally published on Jan…
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When blogger AJ Daulerio broke the Brett Favre sexting scandal in 2010, it became one of the biggest stories of his career. But it came at a cost: he had betrayed Jenn Sterger, the woman at the center of the story, who had confided in him as a friend and explicitly asked him not to name her. The fallout was immediate and lasting. Jenn became the ta…
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Bill started in the mid-60s with Sons of Champlin and released 8 albums with them between 1969-1977, moved to LA to become a session singer, wrote some Grammy-winning tunes, and released two solo albums before joining Chicago in 1981 as their growling soul singer through their most famous period, releasing six more solo albums during and after his …
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In this episode of Breaking BizDev, John and Mark dive into the complexities of business development within the accounting industry, like the steep challenges of differentiation, pricing models, and the annual scramble leading up to tax day. John shares his extensive experience with accounting firms and highlights insights gathered from the 2025 As…
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In this episode of Ice Cream with Authors, we are visiting with S. D. Smith. S. D. Smith is the author of The Green Ember Series, a million+ selling adventure saga featuring heroic #RabbitsWithSwords. In 2025, Smith authored a new adventure novel and wrote its video-gamization story. Green Ember: Helmer in the Dragon Tomb is the first time a novel …
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Circles have played a huge role in fiddler and singer Morgan Toney's life thus far: from drum circles, to talking circles, to the Earth itself (a circle!). In our Basic Folk conversation, Morgan talks about his L'nu (also known as Mi'kmaq) heritage and growing up on what's now called Cape Breton, Nova Scotia, where his ancestors have lived since ti…
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José Andrés is at the helm of more than a dozen restaurants and is famous for the humanitarian work that his organization World Central Kitchen does everywhere from Haiti to Gaza. But when it comes to parenting, José says he’s often felt less than confident. In this episode, he discusses his somewhat rocky upbringing in Spain, his successes and str…
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In this episode of Ice Cream with Authors, we are visiting with Kristen Joy Wilks. Kristen Joy Wilks writes from a remote mountain meadow that alternates between quiet and chaos. Her stories highlight the humor and grace God gives amidst the detritus of life. Ice Cream with Authors is the podcast that brings mini-author visits straight to your home…
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Kris Delmhorst is not a good sleeper. The Western Massachusetts songwriter is usually awake from 2 or 3 am to about 4 or 5am. Sometimes it feels nice and floaty, but other times she is wide awake worrying about anything her brain can get a hold of. This is similar to a feeling with which she ended her tenth record, 'Ghosts in the Garden,' with the …
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A man delivers an unforgettable pickup line. A woman asks her Uber driver out on a date. A rancher swears off men and then, years later, suddenly develops feelings for the guy down the road. This week, listeners share offline dating stories for the ages, including charming meet-cutes, frustrating missed connections, and happily ever afters. We also…
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Welcome back to another episode of Breaking BizDev. Join hosts John Tyreman and Mark Wainwright as they dive into why proposals often fail and what you can do to improve them. From the self-diagnosis of client's needs to the common mistakes in crafting and submitting proposals, this episode provides actionable insights and tips. Whether you're a se…
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In this episode of Ice Cream with Authors, we are doing a “Mini Scoop” episode with a few small scoops of behind-the-scenes fun. We filmed this episode in person after our first day at Great Homeschool Convention in Columbus, Ohio, so we’re excited to share more about our experience there—along with a few other fun things! Ice Cream with Authors is…
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Sara Watkins joins Basic Folk to talk about 'Wild and Clear and Blue,' the new album from I'm With Her, her band with Sarah Jarosz and Aoife O'Donovan. The new LP was inspired by looking back on your life in order to move forward, with a very witchy manner of speaking that encompasses the ancient, mysterious, and spiritual. Sara shares insights int…
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Isabel Allende didn’t publish her first book until she was 39, after losing nearly everything in the wake of the Chilean military coup. More than four decades later, she’s become one of the most beloved Spanish-language authors, with over 80 million copies of her books sold worldwide. After political exile, writing books became Allende’s way of mak…
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Mary Gauthier and Jaimee Harris talk to Lizzie and Cindy for Basic Folk on-board the Cayamo cruise in front of a live audience. We get down to business in addressing NICE things by asking Mary what kind of shoes she's wearing – as she has a reputation for enjoying the good stuff, especially on her feet. After that, we asked and Jaimee Harris enthus…
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In West Virginia, Republicans hold one of the largest supermajorities in the country, and it’s growing. Just 11 Democrats — down from 14 last year — are in the 134-member Legislature. It's a political reality that isn't necessarily conducive to advancing LGBTQ rights. But that's Andrew Schneider's job. As head of Fairness West Virginia, Andrew has …
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Lead generation is a major challenge for many professional services firms. In this episode of Breaking Biz Dev, Mark and John break down possibly the most critical element of lead generation: your offer strategy. What value are you offering? And what’s the call to action? In this episode, you’ll hear: The roles of free vs paid offers in lead genera…
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Dean has released about 20 albums, starting with three ’88-’90 with his Harvard classmates as Galaxie 500, then started fresh in New York as Luna, releasing 7 albums and some EPs through 2005 (plus a later reunion), then continued with his Luna bassist and now spouse Britta Phillips as Dean and Britta for 5 albums, interspersed with now four albums…
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In this episode of Ice Cream with Authors, we are visiting with Ella Shine. Ella Shine LOVES pets of all kinds. She lives in Sydney, Australia with her three cats, four bunnies, parakeet, bearded dragon and an imaginary ant farm for company. (And when she's not doing any of the above, Ella Shine is simply the super fun pen name of two real authors …
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The dynamic songwriter and multi-instrumentalist Susan Werner talks to us onboard the Cayamo cruise, which she describes as a "paid vacation." Reflecting on her upbringing on a working farm, Susan discusses the hard work that shaped her, but also how she’s learning to embrace rest and relaxation. With humor and insight, she navigates the balance be…
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To fly a plane, pilots must prove to the Federal Aviation Administration that they’re physically and mentally fit. But when it comes to mental health, the rules are complicated and, some say, outdated. Pilots who need antidepressants are limited to a short list of approved medications and must take a mandatory six-month leave. Even common diagnoses…
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In this episode of Ice Cream with Authors, we are visiting again with co-host Amanda Trumpower to talk about her Power Pup series. Amanda writes for Jesus lovers who dig dragons, detectives, and droids. Ice Cream with Authors is the podcast that brings mini-author visits straight to your home or car! Perfect for kids ages 7 through 13 and their gro…
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Originally from the village of Mutungo, Uganda (near the country's capital of Kampala), Jon Muq's journey to his current life of touring with an Austin, Texas home-base has been unconventional. Onboard the Cayamo cruise earlier this year, we talked to Jon about his childhood experiences, including fetching water with friends and "We Are the World,"…
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Kareem Rahma, host of the viral web series Subway Takes, says he’s been working since he was 14 and hasn’t really taken a break. In high school, he worked service jobs. In college, he bought and re-sold motorcycles, jeans, and whatever else he thought he could flip. This week on the show, Kareem explains why he’s had so many jobs, including posts a…
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In this episode of Breaking Biz Dev, John and Mark take the Rainmaker model out to the alley for a well-deserved beatdown, highlight three (really) bad reasons to hire a rainmaker. In this episode, you’ll hear: What is a ‘Rainmaker’ anyway? Various ways firms organize their sales functions How buyers evaluate professional services firms Really bad …
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In this episode of Ice Cream with Authors, we are visiting again with co-host Becca Wierwille to talk about the third and final book in the Road Trip Rescue series, Road Trip Redemption. Becca is the award-winning author of the Road Trip Rescue series and other stories that show kids they are wonderfully created for the unique adventures in their l…
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Basic Folk is making trouble at sea with Ani DiFranco and Carsie Blanton! Hosts Lizzie and Cindy had the opportunity to speak with the two like-minded radical songwriters aboard the 2025 edition of Cayamo, a roots music cruise. Our conversation kicks off with Ani sharing her transformative experience performing as Persephone in the Broadway show 'H…
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At a time when skepticism about conventional medicine has become even more mainstream, we’re revisiting a story about the causes and effects of that mistrust. Archie Matlow’s mother refused to get a surgery that could have saved her life, which led to her and Archie trying to love each other while bitterly at odds. You can listen to the full audio …
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In this episode of Ice Cream with Authors, we are sharing the inside scoop on selling books at Teach Them Diligently 2025 in Dayton, Ohio. We (Becca Wierwille and Amanda Trumpower, hosts of Ice Cream with Authors) had so much fun as vendors and speakers at this event, and we’re excited to share about it with you today. Ice Cream with Authors is the…
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The legendary Loudon Wainwright III, whose career has spanned over five decades, is known for his deeply personal songwriting and sharp wit – and oversharing. The patriarch of the Wainwright folk dynasty (which includes Rufus, Martha, their late mother Kate McGarrigle, as well as Lucy and her mother Suzzy Roche), Loudon reflects on the balance betw…
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Alongside life's darkest moments there often are moments of absurdity that make us laugh. In this episode, from a live San Francisco comedy festival in January, Anna and guests talk about the special kind of comedy born of something sad. Comedians Guy Branum and Carl Tart share stories of writing a sitcom about Zoom-era social relationships. Chanel…
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Peter recorded with Chris Stamey as early as 1972, and they reconvened as The dB’s in the ’80s. Peter has released six albums as the dB’s, three more as a duo with Chris, four co-fronting the Continental Drifters, and three solo albums. He has also been a supporting/touring member in several bands including REM (e.g. on the Out of Time album), Hoot…
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Proper planning prevents poor performance. Say that 10 times fast. In this episode, John and Mark break down the elements of an effective sales call plan, sharing insights from real-world experiences and highlighting the importance in driving better business outcomes. They walk through the crucial elements that make up an effective call plan and em…
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In this episode of Ice Cream with Authors, we are visiting with Laurie Christine. Laurie Christine is an author, podcast host, Bible teacher, wife and mom to four wild, wonderful boys. She writes adventure-packed Biblical fiction and devotions for kids ages 8-12. Ice Cream with Authors is the podcast that brings mini-author visits straight to your …
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Olivia Ellen Lloyd's latest album, 'Do It Myself,' sees the West Virginia-born Brooklyn-based songwriter reflecting on the powerful imagery of water. She shares how it has been a source of grounding and calmness in her life, from childhood memories spent on the Potomac River to her current love for the ocean, these elements have shaped her artistic…
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When Joe Gow was fired from his position as chancellor and professor at the University of Wisconsin at La Crosse, his superiors said it was due to “abhorrent” behavior. Joe had made porn videos with his wife Carmen and uploaded them onto the internet under the name “Sexy Happy Couple.” This week, Joe and Carmen tell their side of the story and expl…
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Send us your feedback in this 3-min survey and help shape the future of Breaking BizDev. Is there a topic you want us to cover? Are there different segments or formats we should consider? What’s your preferred way to listen? Let us know! In this short bonus episode, John and Mark share some early feedback from the listener survey, and how you can p…
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In this episode of Ice Cream with Authors, we are visiting with Allie Slocum. Allie Slocum’s passion to introduce children to strong character values is what drives her to write the Character Club series and Character Club Lil Sibs Series. Slocum lives in Colorado with her husband, two daughters, and golden retriever. Ice Cream with Authors is the …
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Will Oldham, also known as Bonnie "Prince" Billy, has led an illustrious, sometimes mysterious career which has spanned decades and genres. Hailing from and still living in Lexington, KY, in our Basic Folk conversation Will reflects on his journey from a young artist struggling to find his place in the music world to a seasoned musician who embrace…
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In 2020, we made an episode about a listener who cheated on his wife with sex workers and was going through a divorce. He told us the idea to go on the website Seeking Arrangement came from an episode we made about sugar babies. A few weeks ago we called “Ethan” back to see what’s changed in his life since our first conversation, and how he navigat…
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Turn your firm into a trusted and respected leader in your niche. In this episode, John and Mark explore how firms can not only effectively differentiate against competitors, but actually how to apply that differentiation in their marketing and sales activities. In this conversation, we cover: The nuanced differences between focus, specialization, …
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In this episode of Ice Cream with Authors, we are visiting with JJ Johnson. JJ Johnson is the two-time award-wining middle grade author of the Iggy & Oz series. He serves as the director of marketing for Realm Makers, and the host of the podcast Geeky Dads talk about Geeky Things. He lives in Edmond, OK with his wife and two boys. Ice Cream with Au…
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Rose Cousins and Edie Carey's friendship has blossomed for over two decades. On the occasion of Rose releasing her new album, 'Conditions of Love - Vol 1,' the pair appear on Basic Folk to discuss the new music. They reflect on their early days and their first meeting as well as the ways they’ve influenced each other's careers and personal growth. …
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Anna talks to writer Ada Calhoun, author most recently of the novel Crush, about a married woman succumbing to extramarital temptation (she wrote it while she herself was separating from her husband) and then to comedian Rosebud Baker about her new Netflix comedy special, The Mother Lode, which is all about late-stage pregnancy and early motherhood…
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JR is one of our most recorded session drummers, playing on over 200 US Billboard Hot 100 songs and 50 Grammy winning tunes. He was Quincy Jones’ drummer of choice and played on “We Are the World” and with Michael Jackson, Chaka Khan, Lionel Richie, Herbie Hancock, Barbara Streisand, Daft Punk, Lady Gaga, and too many others to name. He was a membe…
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In this episode of Ice Cream with Authors, we are sharing the inside scoop on our writing processes, from coming up with an idea to putting the finishing touches on a manuscript. We (Becca Wierwille and Amanda Trumpower, hosts of Ice Cream with Authors) have different creative processes, so we’re excited to share those with you today. Ice Cream wit…
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When mandolinist Sierra Hull was little, her dad told her she was really good "for a ten year old." The older Hull knew Sierra had a fiery passion for the instrument and he knew exactly how to motivate his daughter. He went on to say that if she wanted to go to jams and porch-play for the rest of her life, she'd learned enough. He gave her realisti…
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Since the inauguration in January, we’ve been getting emails and voice recordings from people whose lives have been thrust into uncertainty due to changes made by the Trump administration. Many federal workers and people who rely on federal money have lost their jobs. Others feel vulnerable and uncertain. This week, we’ll hear from a range of peopl…
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Editor’s note: Basic Folk is pleased to introduce our listeners to one of our favorite podcasts by sharing an episode in our feed! Folk Files is a podcast hosted by Olivia Harding that seeks to uncover the mysteries of folk music through the ages and dive deep into the tangled history of murder ballads, sea shanties, rebel songs, and other music th…
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