Welcome to Thrive, the go-to podcast for ambitious floral designers and floristry entrepreneurs. Join Kathleen, corporate drop-out turned florist, as she shares expert insights, actionable strategies, and inspiring stories to help you excel in floral design and making a profit. Whether you're passionate about making money, seeking to refine your craft, or eager to be recognised as a successful florist, this podcast is for you. Tune in to learn how to navigate the ups and downs of being a cre ...
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'Gardening with the RHS' offers seasonal advice, inspiration and practical solutions to gardening problems. Trusted gardening professionals give you the latest horticultural advice, scientific research and tried and tested techniques to bring out the best in your garden. Topics covered include: growing your own vegetables, flowers, garden design, lawn care and gardening with children. Plus expert masterclasses in topics ranging from cottage garden plants, growing orchids, to pest control and ...
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Welcome to 'The Backyard Bouquet,' a cut flower podcast where vibrant stories bloom from the fields of local flower farmers and home gardeners alike. Join host Jennifer Gulizia of The Flowering Farmhouse as she dives into the captivating journey of local flowers, sharing inspiring tales and practical insights. This podcast celebrates the heartfelt journeys of both seasoned flower farmers and passionate backyard growers. Each episode is a vibrant tapestry woven with personal narratives, shedd ...
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Plant Health Week - Get Your Garden Thriving
28:42
28:42
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28:42It’s Plant Health Week, and we’re celebrating with expert tips to keep your garden thriving. RHS Plant Health Advisor Helen Latham will be sharing practical advice to help your plants stay strong and resilient. Meanwhile, Nick Turrell returns to shine a light on the unsung heroes of the garden — weeds! Last week, he turned a common garden nuisance …
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Ep.57: Celebrating 100 Years of Bearded Iris: The Legacy of Schreiner's Iris Gardens
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1:03:20
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1:03:20This week on The Backyard Bouquet, we’re celebrating a century of spectacular blooms with Schreiner’s Iris Gardens, one of the most iconic names in American flower farming. For over 100 years, the Schreiner family has been growing and breeding world-class bearded iris—a legacy that began in Minnesota and eventually found its forever home in Oregon’…
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How Much Money can Florists Really Make? 🤔
35:02
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35:02Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner. This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful …
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Ep.56: The Push of Spring: How Seeds and Seasons Reshape Us
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24:41In this episode of The Backyard Bouquet Podcast, Jennifer invites you to step away from the rush of the season and pause at the garden gate. With raw honesty and gentle encouragement, she explores what it means to be in a season of becoming—when everything feels tender, stretched, and unfinished. Through the metaphors of seeds cracking open, the lo…
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This May Day we’re embracing new growth in the garden — even from the unexpected plants that pop up on their own! Nick Turrell from the RHS Gardening Advice Team will be shining a spotlight on one so-called ‘weed’ that’s actually packed with nutrients — a perfect addition to your summer salads. Liz Mooney from the edibles team at RHS Garden Wisley …
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Ep.55: Cut Flower Farming with Dave Dowling: Real-World Advice for Growing and Selling Flowers
1:06:47
1:06:47
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1:06:47In this episode of The Backyard Bouquet Podcast, we’re joined by one of the most respected voices in the cut flower industry—Dave Dowling. With over 20 years of experience as a flower farmer and now a trusted mentor to growers across North America, Dave shares insights you won’t want to miss. We talk about how he got started growing flowers (before…
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Attracting Premium Clients with Simplicity & Strategy 🌸
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13:16Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere? In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it. If you're ready for more clarity, clients, and success in your bus…
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Spring is stretching its limbs, and the garden is stirring to life. As the days grow longer and begin to warm, there’s a tangible energy in the air – a heady mix of birdsong, budding leaves, and the unmistakable scent of fresh soil and blossoms. This week horticulturist Liz Mooney will be sharing her expert tips on getting the best from beetroot, t…
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Ep.54: Earth Day in the Garden: Where Flowers Lead Us to Soil, Stewardship & Hope
52:43
52:43
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52:43In this special Earth Day episode of The Backyard Bouquet, flower farmer and garden educator Jennifer Gulizia shares a deeply personal reflection on growing in harmony with the earth—and what it really means to be a steward of soil, beauty, and biodiversity. This solo episode blends story, science, and soul. Jennifer shares a poem Where Flowers Lea…
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Simple Sales Strategies for Florists Who Want Bigger Value Orders 🥉
17:25
17:25
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17:25In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate. Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want. Because…
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As gardeners, we understand the deep connection between people and the planet. The choices we make in our own green spaces – no matter how small – can ripple outward, creating real impact. This Earth Day, ecological home grower Poppy Okotcha invites us into her world of regenerative gardening. Dr. Hayley Jones explores how welcoming all creatures –…
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The SECRET to Your Most Profitable Mother’s Day Yet 🤫
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22:51In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a succe…
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We start this week with a journey back in time, exploring some of the oldest and most resilient plants on the planet: ferns. Gardener, botanist and author Ben Dark has been uncovering some surprising stories about these living fossils as part of his sweeping journey – 2.5 billion years deep – into the fascinating history of plants. Ferns thrive in …
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Ep. 53: Growing a Cut Flower Business & Preserving Heirloom Mums with Jessica Hall of Harmony Harvest
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1:02:47In this episode of The Backyard Bouquet Podcast, Jennifer sits down with Jessica Hall, co-founder of Harmony Harvest Farm in Virginia’s Shenandoah Valley. What began as a simple question during a family beach vacation—“Where do florists get flowers?”—sparked the beginning of a 20-acre flower farm that now ships bouquets and heirloom chrysanthemum p…
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Maximize Your Mother's Day Revenue—Without Burnout 😮💨
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33:16Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder. If you’re tired of the chaos and want to feel…
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The Gardener’s April Checklist: Spuds and Summer Bulbs
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30:00April is in full bloom, and with it comes a gardener’s to-do list bursting with promise! This week, Liz Mooney from RHS Garden Wisley shares expert tips on growing a bumper potato crop, while Guy Barter reveals how to plant summer bulbs for a dazzling display. Plus, we celebrate horticultural excellence with Victoria Medal of Honour recipient Marty…
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How This Simple 30-Day Plan Transformed My Floral Business (And Can Work for You Too) 📊
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27:04
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27:04Big goals are exciting—but figuring out how to make them happen is a challenge. In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: How to break down your big revenue goals into monthly targets The power o…
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This week we’re finding out how to be a hoverfly hero. These masters of mimicry are vitally important pollinators, decomposers, and aphid predators, but their populations are in steep decline in the UK. RHS entomologist Josie Stuart will be telling us more about these garden friends, and how we as gardeners can help. Keeping our gardens blooming fo…
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Ep.52: The Kindest Garden: Regenerative Gardening & Sustainable Design with Marian Boswall
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1:04:40How can we create gardens that are both beautiful and beneficial to the planet? In this episode of The Backyard Bouquet Podcast, we sit down with award-winning landscape architect and author Marian Boswall to discuss the power of regenerative gardening and sustainable landscape design. As the founder of Marian Boswall Landscape Architects and co-fo…
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Attracting Bigger Budgets: How to Get Clients Who Value Your Work 💰
26:32
26:32
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26:32Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation. You’ll learn: How the work you show…
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Spring is in the air, and it’s time to get your hands dirty! This week, we’re diving into the juicy world of tomatoes with Liz Mooney from the RHS Garden Wisley edibles team. She shares some of her best tried and tested cultivars and expert advice on how to grow a bumper crop. Plus, if hydrangeas are on your planting list, renowned woody plant coll…
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Ep.51: How Jenny Marks Built a Profitable Flower Farm & Helps Others Do the Same
57:12
57:12
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57:12Join us for an inspiring conversation with Jenny Marks, founder of Trademark Farmer and host of Six Figure Flower Farming. Jenny has been immersed in agriculture her entire life, from growing up on a farm to working in government roles with the USDA and State Departments of Agriculture. After starting a vegetable CSA, she discovered that she loved …
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From Inquiry to ‘Booked!’—How to Streamline Your Wedding Sales Process 🤩
33:05
33:05
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33:05Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m breaking down exactly how to simplify your wedding sales…
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Early Spring in the Garden: Edibles, Nettles, and Petals!
30:35
30:35
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30:35Spring is starting to unfold, and with that in mind, we’re heading back to the vegetable patch with kitchen gardener Lucy Chamberlain for the final instalment of her "Grow Food Anywhere" mini-series. This time, Lucy guides us through which crops thrive in those tricky, shady spots that can often be a challenge in the garden. Nick Turrell from the R…
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Growing Pansies for Cut Flowers with Brenna Estrada of Three Brothers Blooms
1:00:08
1:00:08
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1:00:08Can pansies be a cut flower? 🌸 You might be surprised! In this episode of The Backyard Bouquet Podcast, we’re chatting with Brenna Estrada, author of Pansies and the flower farmer behind Three Brothers Blooms. Brenna is on a mission to bring long-stemmed pansies back into the floral world, and she’s sharing everything you need to know about growing…
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Why Your Website Is Losing You Clients—Fix These 3 Mistakes Today 🥳
24:59
24:59
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24:59Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it. In today’s episode, I’m breaking d…
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The Magic of Magnolias + Growing in Tough Spots
30:11
30:11
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30:11This week we’re returning to the vegetable garden with author and kitchen gardener Lucy Chamberlain to find out what delicious goodies will thrive in some of the least loved corners of your garden. We’ll also be discovering more about the rich history of the magnolia genus, and the stunning range of varieties available today with horticulturalist S…
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Ep. 49: Sustainable Flower Farming & Extending the Growing Season with Little Hollow Flowers
52:37
52:37
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52:37In Episode 49 of The Backyard Bouquet Podcast, we sit down with Dustin Saunders of Little Hollow Flowers, a specialty cut flower farm nestled along Colorado’s Front Range. Dustin shares how a fallen ash tree unexpectedly led him and his partner, Kate, into flower farming, and how their diverse backgrounds in landscaping and biodynamic vegetable far…
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Why Posting Every Day Isn’t Working—The Instagram Strategy That Gets You More Sales 🎯
29:36
29:36
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29:36If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients wit…
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Bountiful Gardens: Edibles, Floral Bouquets & Homegrown Tea
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34:01
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34:01With the right approach, your garden can give back just as much – sometimes even more – than you put in. This week, we’re finding out how to get the most out of our edibles plots with kitchen gardener and writer Lucy Chamberlain who will be proving you really can grow food anywhere. We’re also heading back to Roz Chandler’s Field Gate Flowers to di…
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Ep. 48: Sweet Pea School: Marryn Mathis on Growing, Breeding, and the Magic of Sweet Peas
1:13:19
1:13:19
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1:13:19This special episode of The Backyard Bouquet Podcast features returning guest Marryn Mathis, founder of The Farmhouse Flower Farm and widely known as the Sweet Pea Queen. Marryn joins the show to celebrate the release of her debut book, Sweet Pea School, a comprehensive guide to growing, nurturing, and enjoying these fragrant, timeless blooms. In t…
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Scared to Raise Your Prices? Here’s How to Charge More—And Hear ‘Yes!’ ✅
26:08
26:08
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26:08If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨ And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth. In this week's podcast episode, I’m sharing my 3-step framework so you can confidently raise…
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This week we’re exploring some of the plants which may have flown under your radar. Plantsman Chris Sanders will take us on a journey that began with a casual flick through a rare horticultural book and spiralled into a decades-long obsession with rare Japanese cherry cultivars, never seen before in the UK. Horticulturist Scott Galloway makes a com…
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How I Went from ‘Barely Booked’ to Consistent Dream Clients (Without Burning Out 😅)
28:37
28:37
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28:37Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way. In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You’ll learn: → How to set your pri…
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Valentine’s Day and flowers go hand in hand, so what better way to celebrate than by dedicating this week’s programme to the stunning blooms you can grow right in your own garden? Over the past four years, the RHS has been on a mission to find the best red roses for home gardens. We’ll be revealing the top contenders with Wisley’s Roz Marshall. If …
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The Marketing Myth That’s Holding You Back (and what to do instead) 😀
24:19
24:19
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24:19Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that…
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This week, Guy Barter takes us through some essential gardening tasks for the season ahead and we explore a hardy favourite: as Caroline Williamson from RHS Garden Bridgewater reveals the fascinating (and surprisingly dark) art of forcing rhubarb. And finally, mother-daughter duo Ellie and Claudia of Elka Textiles will show us how to turn garden pl…
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How to Sell Wedding Flowers Without Competing on Price 🤫
36:32
36:32
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36:32Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳 You’ll learn the key shifts that help you attract high-quality clients, position yourself as the go-to florist, and confidently charge what …
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Sowing Success: Garden Planning & Front Garden Inspiration
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32:55This week, Jenny Laville explores the incredible world of seeds with RHS botanist James Armitage, uncovering their diverse shapes and dispersal methods. We’ll also be embracing this time to start planning our gardens for the growing season ahead, RHS Senior Wildlife Specialist Helen Bostock will be describing all the key things to consider when it …
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Ep.47: Helen Skiba on Balancing Motherhood & Sustainable Flower Farming at Artemis Flower Farm
1:17:19
1:17:19
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1:17:19From her time as a Peace Corps agriculture volunteer in Ecuador to becoming a passionate flower farmer in Colorado, Helen Skiba's story is a beautiful reminder of how life can take us on unexpected paths, like how a visit to a friend’s farm can change everything! Helen from Artemis Farm dives deep into her commitment to organic farming practices an…
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Price It Right: 3 Strategies for a High-Profit Valentine's Day 🎉
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32:33Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅 In this episode, I'm sharing three powerful strategies that will help you: Work smarter (not harder) this Valentine's Day Increase your average order value without working more hours Create space for those dream clie…
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From beak to branch - how gardeners can help our feathered friends
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32:43
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32:43Join us as we celebrate garden birdlife ahead of the RSPB’s Big Garden Birdwatch! The RSPB’s Adrian Thomas gives us a crash course in birdwatching from the comfort of your own kitchen window, while scientist Arran Folly discusses the threats facing our feathered friends and what we as gardeners can do to help. Plus Nick Turrell from the RHS advisor…
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Ep. 46: Secrets From The Flower Farm Down Under With Rebecca Starling
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1:01:33
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1:01:33Ever wondered what it takes to transition from a corporate career to a flourishing flower farm? Join us as we chat with Rebecca Starling, an inspiring flower farmer from Australia who transitioned from a corporate career in London to flower farming in rural Australia. Rebecca shares her heartfelt journey, including the romantic twist that led her t…
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Valentine’s Day 2025: Let’s Make It Your Most Profitable Year Yet 🥰
42:10
42:10
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42:10Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers. If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this ep…
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Unlocking the potential of your garden in midwinter
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28:03There’s plenty to do at this time of year to get your garden prepped for the growing season ahead. This week we’ll be finding out how hellebores can bring some winter joy to your garden with passionate plantsman John Grimshaw. It’s also time to start planning your veg patch and Liz Mooney from RHS Garden Wisley’s edibles team will be explaining the…
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Ep.45: Where We Bloom: New Beginnings For 2025
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20:12
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20:12Ready to bloom in powerful new ways this year? Join us for this special Season 2 premiere of The Backyard Bouquet Podcast, for an intimate look at transformation, growth, and choosing joy in the garden and in life. After a groundbreaking first season featuring 44 conversations with inspiring growers worldwide, Jennifer opens her heart about her own…
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Say Goodbye to Price Shoppers — How to Attract Clients Who Value Your Work 🛒
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36:44
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36:44If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers. 🥳By Little Bird Bloom
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Winter pruning, alpine plants, and the beauty of hedgerows
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32:16
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32:16It may be bitterly cold outside but there's still plenty to get excited about in the garden. This week we’re joining Fruit Specialist Jim Arbury in the Orchard at RHS Garden Wisley to find out how to prune your apples and pears at this time of year. Horticulturist Alex Hankey shows us around the diversity and delicate beauty on display at Wisley’s …
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Optimise Your Online Catalogue for More Sales: The 6x6 Strategy 🎯
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24:01This is a simple and effective strategy for setting up your online catalogue to deliver more sales 🤗By Little Bird Bloom
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Let’s make 2025 the year we all embrace growing our own fruit and vegetables—whether you’ve got a sprawling garden, a small balcony, or just a windowsill! No matter how much space or time you have, we’ve got plenty of inspiration to get you started and keep you going all year round. First, we’ll hear from Shelia Das and Liz Mooney from RHS Wisley’s…
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