Best Profitable Florists Podcasts (2025)

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Weekly Blooms, Steady Profits, with Franceska McCaughan, The Hotel Florist® 1:03:21

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21d ago1:03:21

1:03:21

In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She ex…

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Kays Flower School - Behind the Curtains - Part 2 18:30

9h ago18:30

18:30

Join us for part two of our podcast as we go behind the curtains of Kay's Flower School! In this episode, We delve into the world of online floral training and the unique approach of Kay's Flower School. We'll explore: The benefits of online learning and how it can be just as effective as traditional face-to-face training. The mindset of florists a…

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Doing All the Things: How to Focus on What Really Works in Your Floral Business 35:41

4d ago35:41

35:41

Are you trying to do all the things in your floral business—pop-ups, bloom bars, weddings, freelancing, silk flowers, workshops, daily deliveries, hotel contracts, corporate events—and still wondering why you’re exhausted and not profitable? You’re not alone. In this episode of the Floral CEO Podcast, I’m diving into the shiny-object syndrome that …

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300. Why We Switched CRMs - Part 2 35:24

2d ago35:24

35:24

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Tired of clunky software that makes your job harder? In this episode, I share how my team moved away from an “all-in-one” CRM and paired Dubsado with Timeline Genius to s…

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The 5 Minute Flower Boss Reset 💪 20:01

2d ago20:01

20:01

This is my super-easy and helpful way to set a new course for your business — without the overwhelm. You don't have to wait until next year/next quarter/next week to reset, you can start and be finished this afternoon 🥳 Free Success Masterclass for Florists 🎉 Feeling stuck or overwhelmed in your floral business? In this 30-minute free masterclass, …

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Client Conversations Made Easy: Key Phrases Every Florist Should Know 21:48

6d ago21:48

21:48

Hello flower friends! 🌸 In this minisode, I’m sharing the exact phrases and responses I use when navigating tricky client conversations. From budget mismatches to Pinterest boards that are all over the place, to clients asking for discounts or out-of-season blooms—these moments can feel uncomfortable. But with the right words, you can take back con…

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Seed Talk: Planning, Planting, and Cool Flowers at The Gardener’s Workshop with Layne Angelo and Lisa Mason Ziegler 1:18:47

7d ago1:18:47

1:18:47

On this episode of The Flower Podcast, I’m joined by Layne Angelo, Seed Director at The Gardener’s Workshop and co-host of Seed Talk with Lisa & Layne, alongside Lisa Mason Ziegler — gardener, flower farmer, educator, author, and founder of The Gardener’s Workshop. Lisa has been a guest before, and it was wonderful to welcome her back and to also c…

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How to Put Your Social Media on Autopilot (Without the Overwhelm) 20:07

11d ago20:07

20:07

Hello flower friends, this is Jen! In today’s episode, I’m talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook often feel like a time-sucking monster in your business. You log in with the best intentions… and suddenly you’re lost in cat videos, farm reels, or comparing yourself to other florists.…

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299. Why We Switched CRMs – Part 1 41:35

9d ago41:35

41:35

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application After years of sticking with an "all-in-one" platform, I finally faced the hard truth—it wasn’t doing everything well, and it was costing my team time, efficiency, and cl…

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It Took Me 15 Years to Learn What I'll Tell You in 35 Minutes 😎 36:14

9d ago36:14

36:14

AI tools such as ChatGPT have literally changed the game for business owners. Knowledge that used to take years to learn is now at your fingertips. Join me for this episode where I show you how to use ChatGPT to create a business and marketing plan in minutes... 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop s…

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Why Overspending Is Sabotaging Your Floral Business (and How to Stop It) 14:56

13d ago14:56

14:56

Do you ever walk out of the wholesaler with way more flowers than you budgeted for? Or find yourself adding “just a few extra stems” because you want your work to look next-level amazing? If so, you’re not alone. In this minisode of The Floral CEO Podcast, I’m pulling back the curtain on a topic that came directly from a recent coaching call inside…

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Podcast Sabine Darrell on her Professional Event Florist Workbook 33:10

11d ago33:10

33:10

Welcome back to the Flower School Podcast! In this episode, host Deirdre is absolutely thrilled to welcome back the incredible Sabine Darrall, a renowned luxury florist, mentor, and coach with over 30 years of experience in the industry. Janette praises Sabine as one of the most well-known florists in the UK and Ireland. Having navigated three rece…

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10 Ways to Grow Your Floral Business in Just 20 Minutes a Day 26:08

18d ago26:08

26:08

Think you need huge blocks of time to make big progress in your floral business? Think again! In this episode, I’m sharing 10 practical, actionable things you can do in short bursts — just 20 minutes — that will move the needle in your business, even on your busiest weeks. Whether you’re juggling weddings, a day job, kids, or farm chores (🙋‍♀️), th…

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298. I Closed a $12k Contract to Prove it's Not Luck 22:16

18d ago22:16

22:16

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application If you've ever felt unsure about how to confidently lead a consultation without sounding salesy, this episode is your blueprint. I'm walking you through exactly how I clo…

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How Often Should Flower Shops Post to Instagram? 🧐 23:23

16d ago23:23

23:23

Deciding how often to post to Instagram trips up many florists. Let's talk about how we can WIN the Insta game by following a strategy that's unique to our industry. [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute free mas…

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5 Ways to Market Your Floral Business Without Breaking the Bank 15:57

20d ago15:57

15:57

Think you need a huge budget to grow your floral business? Think again. In this minisode of The Floral CEO Podcast, Jen shares 5 proven, low-cost marketing strategies that have helped her book weddings and grow her brand — without spending a dime on Google or Facebook ads. Whether you’re just starting out or trying to book more clients, these tips …

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Get behind the curtains of Kay’s Flower School 18:50

22d ago18:50

18:50

The Real Story of Our Flower School: How It All Started - Kays Flower School Podcast Part 1 Ever wondered what it's really like to run a flower school? Get ready for the whole story! Our friend Linda Monohan, The Habit Boss, joined us to dig into the history of Kays Flower School. As you can imagine, we had a lot to say, so we broke it into a three…

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Avoiding Wedding Season Burnout: 10 Strategies Every Florist Needs 27:19

25d ago27:19

27:19

Are you feeling the weight of wedding season creeping in? In this episode of The Floral CEO Podcast, Jen gets real about burnout as a wedding florist—how it happens, why it happens, and the 10 practical strategies you can implement to prevent it. After a marathon wedding weekend with a massive hanging installation and no teardown help, Jen hit a wa…

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297. This is Why 99% of Wedding Pros Don't Make a Profit 11:07

26d ago11:07

11:07

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application If you’re booked solid but still wondering where the profit is… this one’s for you. In this episode, I’m breaking down the three real reasons 99% of wedding pros never tu…

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5 Entrepreneur Books I Can't Stop Reading 📚 25:08

23d ago25:08

25:08

I LOVE learning and especially enjoy books about entrepreneurship and personal growth. Here are my five (ok six) most-favorite books that changed the game for me: Personality Isn't Permanent https://amzn.to/41qORxF Big Magic https://amzn.to/41qORxF The Artist's Way https://amzn.to/4mq4GNo Fire Starter Sessions https://amzn.to/4laCahw The Creative A…

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Investments That Changed My Business (and the Ones I Regret) 22:15

27d ago22:15

22:15

As floral business owners, we’re constantly told to “invest in your business”… but what does that actually mean? And more importantly—how do you know if an investment will actually pay off? In this episode of the Floral CEO Podcast, I’m breaking down the investments that completely changed my floral business—and the ones I absolutely regret. After …

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10 Ways to Make Being a Wedding Florist Not Suck 20:33

1M ago20:33

20:33

There’s a growing conversation online about how “being a wedding florist sucks.” But here’s the truth—I love being a wedding florist! 💕 In this episode, I’m breaking down 10 practical ways to make the wedding floral business feel lighter, more sustainable, and more profitable. From building a reliable team and outsourcing tear-downs, to batching yo…

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The #1 Belief Holding Back 6-Figure Growth 36:35

1M ago36:35

36:35

Grab Your Seat to the 2026 WPCEO Summit Here and link to the summit page www.weddingproceo.com/summit In this popular episode of the Wedding Pro CEO podcast, I share my opening keynote from the 2024 Wedding Pro CEO Summit, focusing on the theme "If you wanted to, you would." We tackle how to overcome industry challenges like stress and undervaluing…

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How to Sell Big Budget Floral Designs 💐 24:15

1M ago24:15

24:15

Selling high value designs isn't about being the best designer out there. Instead, it's about having the right strategy so join me today as I walk through the essential ingredients. 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this …

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Prepping for a $15K Wedding with a Massive Floral Install 16:10

1M ago16:10

16:10

In this minisode, Jen walks you through her step-by-step process for prepping a large-scale wedding—featuring a $15,000 event at The Machine Shop with a jaw-dropping 60-foot hanging floral installation. From calculating square footage to choosing the right mechanics, ordering product, and budgeting for fun flower finds, Jen shares the exact systems…

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Freelancers 101: Building a Team That Elevates Your Business 36:57

1M ago36:57

36:57

Freelancers are the secret ingredient to scaling your floral business without burning out—but managing them isn’t always easy. In this episode, Jen pulls back the curtain on how she’s built a thriving freelance team that supports her weddings, events, and installations. From creating a welcoming studio environment to setting clear expectations and …

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More Clients Less Hustle 16:13

1M ago16:13

16:13

Jump on the waitlist to save your spot for the 2026 Wedding Pro CEO Summit: www.weddingproceo.com/summit Subscribe to the SHIFT a daily 1 minute email designed to grow your profit and buy back your time: www.weddingproceo.com/theshift Are you ready to break free from the cycle of endless consultations that lead nowhere? In this episode of the Weddi…

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Is Retail Dead? 🤷‍♀️ 22:48

1M ago22:48

22:48

No doubt any florist with a brick-and-mortar retail shop has asked themselves this question. So jump into today's episode and let's discuss the current state of retail floristry. 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-…

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🌸 The Creative Reset You’ve Been Craving: Retreat Details 11:44

1M ago11:44

11:44

✨ Floral Rockstar Retreat Announcement: Your Dream Workshop Is Here! ✨ Hello, flower friends! It’s Jen, and I am SO excited to share a dream-come-true announcement with you. The next Floral Rockstar Retreat is officially happening—and this time, it’s at my very own farm in Dennison, Minnesota! 🌿 This isn’t just any workshop—it’s the exact experienc…

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Profit First for Florists: Why Paying Yourself First Changes Everything 36:57

2M ago36:57

36:57

Join Jen in this week's episode of the Floral CEO podcast as she dives deep into the concept of 'Profit First' by Mike Michalowicz. Jen shares her personal journey and insights into implementing this financial system in her floral business. Learn about the essential buckets for managing your revenue, including income, tax, owner's compensation, pro…

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Become Better Than 99% of Other Wedding Pros 28:23

2M ago28:23

28:23

Grab your spot for the Wedding Pro CEO Summit: www.weddingproceo.com/summit Subscribe to the SHIFT a daily 1 minute email designed to grow your profit and buy back your time: www.weddingproceo.com/theshift Want to excel beyond 99% of other wedding pros? In this episode, I share five essential strategies to help you adapt to economic challenges, mak…

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5 Florist Profit Strategies to Know 👍 20:39

2M ago20:39

20:39

Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute free masterclass, you’ll discover the…

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Battling Loneliness in Business - The Importance of Staying Connected 16:06

2M ago16:06

16:06

As a small business owner, no one tells you how lonely entrepreneurship can feel. When you leave a team environment, a corporate office, or even a busy retail shop, you lose something important: community. Suddenly, it’s just you. You’re making all the decisions, carrying the weight of the challenges, and often celebrating wins alone too. In this e…

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Gemma from Digital Florist talks to Deirdre about their new Florist Box 24:45

2M ago24:45

24:45

Gemma from Digital Florist talks to Deirdre from Kays Flower School for Florists about their new Florist Tool Box, a must for any Starter or Experienced Florists Contact Gemma here for more information about her Digital Tool Box for Florists email: Address [email protected] website: https://florist-toolbox.com https://digitalflorists.com ht…

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Florists! Boost Sales: The Game-Changing Instagram & Google Integration You NEED to Know! 35:03

2M ago35:03

35:03

Are you a florist looking to supercharge your online presence and reach more customers? This video is a must-watch! Join Deirdre from Kays Flower School and social media expert Denise Inspired as they reveal the critical recent changes on Instagram and how Google is adapting to the new world of social media search. Discover why younger generations …

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The Seeds We Save, The Blooms We Shape: Inside Dawn Creek Farm 1:12:41

2M ago1:12:41

1:12:41

This week, Scott sits down with Kori Hargreaves, the heart and hands behind Dawn Creek Farm, for a conversation rooted in seeds, selection, and the creative process of flower breeding. Kori shares insights from her decade-long journey developing new open-pollinated varieties—including her collaboration with Floret. They explore the practical side o…

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Feeling Drained in Your Business? Let’s Fix That. 27:30

2M ago27:30

27:30

If you’ve been feeling stuck, unmotivated, or like your business has lost its spark—this episode of The Floral CEO Podcast is for YOU. ✨ I’m breaking down 7 things that could be sucking your business energy dry, like: 💡 The comparison trap (scrolling yourself into self-doubt) 💡 Operating without systems (hello chaos) 💡 People-pleasing and overcommi…

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How We Took Her Pricing from $400 to $14,000! 41:16

2M ago41:16

41:16

Grab your spot for the Wedding Pro CEO Summit: www.weddingproceo.com/summit Subscribe to the SHIFT a daily 1 minute email designed to grow your profit and buy back your time: www.weddingproceo.com/theshift Imagine transforming your business from DIY-focused messaging that attracts budget-conscious clients to a premium brand that commands top dollar…

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Is it Worth the Investment? 💸 19:27

2M ago19:27

19:27

It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it? In this episode I share three simple, but powerful questions to ask that will guarantee you get value for money every time. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop s…

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Must-Ask Questions About Wedding Day Setup 16:18

2M ago16:18

16:18

his week on The Floral CEO Podcast, Jen is sharing her go-to questions for seamless wedding day setups—especially when managing multiple events in one weekend (yes, she’s done nine weddings and a funeral in a single weekend!). Jen dives into the crucial conversations you need to have with brides, planners, and venues to avoid last-minute surprises …

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Let’s Talk About Money: Why You Must Start Paying Yourself 16:15

2M ago16:15

16:15

In this powerful episode of The Floral CEO Podcast, Jen tackles a topic that too many florists avoid: money—specifically, paying yourself. Whether you're new to the floral industry or have decades of experience, chances are you’ve undervalued your time and talent at some point. Jen shares the honest truth about what she’s seen in coaching florists …

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Why I Spent $35K on a 12 Month Mastermind 3:33

2M ago3:33

3:33

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Let’s talk about investing big to scale fast. In this short bonus episode, I’m sharing why I chose to spend $35,000 to join a mastermind with Alex Hormozi’s team at Acqui…

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Not Making Enough Money? Here's How to Fix It 🔧 17:53

2M ago17:53

17:53

In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🥳 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral business? Stop second-guessing yourself and start growing with clarity and confidence! ✨ In this 30-minute free masterclass, you’ll discover the 3 tools flori…

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Introducing The Floral CEO Podcast: A New Era for Bold, Profitable Florists 13:11

2M ago13:11

13:11

Welcome to the very first episode of The Floral CEO Podcast! After 2.5 years as The Floral Hustle, Jen is ushering in a bold new era—one that centers on florists fully stepping into their power as CEOs. In this deeply personal and powerful reintroduction, Jen shares what inspired the shift, what to expect from this new direction, and why it’s time …

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Beyond the Seams: Discover Fashion's Power for Inclusion! 56:24

2M ago56:24

56:24

Prepare to be inspired by Julia DeNey, the visionary founder of Sense-ational You, who, fresh out of Cornell University in 2020 with a Fashion Design degree, shifted her focus from traditional runways to a truly impactful mission, ignited by her heartfelt volunteer work at an autism preschool. With three years of hands-on experience as a special ed…

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SEO made easy for Florists with Esther Ocampo from IPA Group 32:26

2M ago32:26

32:26

Having heard Esther present this SEO presentation at Social Media Fest earlier this year, we were only delighted that she agreed to come on our Podcast and teach us an easy way to understand SEO. Esther runs IPA Group a global organisation helping small and startup business with their Digital & Social Platforms. Esther can be found here by email: -…

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Floristry with Heart and Purpose: Carole Patilla of Tuckshop Flowers and The Farewell Flowers Directory 1:20:04

2M ago1:20:04

1:20:04

In this episode of The Flower Podcast, Scott Shepherd talks with Carole Patilla of Tuckshop Flowers and co-founder of The Farewell Flowers Directory. They explore the growing movement toward sustainable and foam-free funeral flowers. Carole shares practical tips for florists ready to shift away from floral foam, embrace compostable design, and reth…

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Everything Is Figureoutable: Turning Dreams Into Floral Business Goals 29:05

2M ago29:05

29:05

In this heartfelt and empowering episode, Jen reflects on the magic of watching her biggest dreams—like farm life, floral workshops, and snuggling baby goats—come to life. She walks you through the journey from visualization to execution, breaking down how big goals become achievable when you truly believe that everything is figureoutable. Jen gets…

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296. Why Your Wedding Business is Stuck at $100K (2025 Summit Keynote) 37:48

2M ago37:48

37:48

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Ever feel like no matter how hard you hustle, you just can’t break past that $100K mark? Working every weekend, buried in client work, and still stuck? Wedding Pro, it’s …

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Winning the Instagram Game in 2025 for Florists 🎉 17:54

2M ago17:54

17:54

Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🥰 [FREE] Masterclass for Florists 🎉 Feeling overwhelmed in your floral b…