Best Profitable Florists Podcasts (2025)

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Why Your Wedding Business Goals Keep Fizzling Out And How To Turn Things Around This Year 23:27

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1d ago23:27

23:27

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you setting wedding business goals every year but somehow ending up in the same place? You start the year motivated. You make plans. You tell yourself this is the year things will finally click. More bookings. Better clients. …

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From Surviving to Thriving: Designing a Business & Life You Actually Want in 2026 27:59

1d ago27:59

27:59

As the year comes to a close, it’s natural to start dreaming about what’s next. But for many florists, 2025 didn’t feel expansive or inspiring — it felt like survival. In this episode, Jen dives into what it really means to move from surviving to thriving in 2026. Not through hustle, burnout, or “new year, new me” energy — but through intention, re…

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Manifestation Without the Woo: How Clarity, Strategy, and Consistent Action Create Real Results 19:20

3d ago19:20

19:20

As the year winds down and the holidays approach, it’s natural to start thinking about what’s next—next year, next season, and the next version of your business and life. In this episode of the Floral CEO Podcast, Jeni reframes the idea of manifestation in a way that actually works for business owners. If the word manifesting makes you roll your ey…

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Grit, Growth, and the Real Work Behind Flower Farming with Lyndsay Biehl-Mercer and Shannon Allen 1:15:27

7d ago1:15:27

1:15:27

Most of flower farming doesn't look like the photos—and that's exactly what this conversation is about. In this episode, I sit down with Lyndsay Biehl-Mercer of Wildroot Flower Co. and Shannon Allen of Bloom Hill Farm to talk about the real side of building a flower business: grit, focus, fear, finances, burnout, and learning as you go. We talk abo…

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Wedding SEO In 2026: What Wedding Pros Need To Know About Search and AI with Sara Dunn 52:18

8d ago52:18

52:18

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. If wedding SEO feels confusing right now, you are not imagining it. Search is changing fast. AI is changing how couples find vendors and what used to work may not be enough to get you found on Google in 2026. So what actually matt…

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Reflect Before You Reset: How Florists Should Close the Year and Plan for 2026 19:42

8d ago19:42

19:42

As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Podcast, Jeni challenges that approach and invites florists to do something far more powerful first: reflect. This episode is all about how intentional end-of-year reflection can help y…

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316. Your 2026 Wedding Business Plan Needs This 12:49

9d ago12:49

12:49

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Are you ready for 2026 to be the year you ditch the burnout and finally scale your profits? This episode breaks down the three non-negotiable levers—like auditing your pr…

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Micro-Momentum — How Florists Actually Get Things Done (Even With Zero Time) 12:21

10d ago12:21

12:21

Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because almost every florist I coach thinks they need huge blocks of uninterrupted time to build momentum. But here’s the truth: your life will probably never give you endless hours of quiet…

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Are You Advertising On The Knot and WeddingWire Just To Keep Your Reviews? 14:45

15d ago14:45

14:45

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you still Advertising On The Knot and WeddingWire because you are afraid to lose your reviews if you stop paying? You are not alone. So many wedding pros tell me they feel stuck. They are spending hundreds every month to adver…

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Paying Yourself as a Florist: Why It Matters & How to Start Today 30:43

15d ago30:43

30:43

In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself. So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing. This episode breaks down why that happens, how to shift it, and the exact framework (P…

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315. Making the Most of Your Wedding Off-Season w/Erica Jankowski 26:31

16d ago26:31

26:31

You didn’t start your business to stay stuck. If you’re serious about hitting 6 or 7 figures without sacrificing your life, book your FREE Gap Assessment with our team→ (use UTM link) https://weddingproceo.com/application Are you maximizing your off-season, or just chasing clients when you should be building your business? This episode gives every …

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The Fastest Way to Get a Planner to Notice You (Without Feeling Awkward or Salesy) 11:25

17d ago11:25

11:25

If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day. Wedding planners are one of the …

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31. How to Price Your Flowers Properly - The Beginner’s Guide to Profitable Flower Farming 16:59

18d ago16:59

16:59

Most beginner flower farmers aren’t undercharging a little — they’re undercharging a lot, and usually without even realising it. In this episode, I break down exactly why pricing “by gut feel” is the fastest way to burn yourself out… and how to switch to real, sustainable, confidence-building pricing instead. If the numbers feel scary, don’t worry …

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Using Beneficial Insects in Cut Flower Production with Erik van der Sluys 1:24:36

21d ago1:24:36

1:24:36

In this episode of The Flower Podcast, Scott welcomes Erik van der Sluys of Beneficial Insectary for a deep dive into natural pest control strategies tailored specifically for flower farmers. They explore practical, real-world approaches to managing common pests such as thrips, aphids, whiteflies, spider mites, and fungus gnats, and discuss how int…

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Why Wedding Planners Are the “Easy Button” for Floral Business Growth 25:38

22d ago25:38

25:38

In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners. If you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm re…

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314. If You’re Asking “Can I Afford to Hire?” — Listen Now 9:48

23d ago9:48

9:48

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application CEO, stop letting the fear of a salary keep you stuck in the Solo-Preneur Trap! If you're stressed and overworked, I'm giving you the non-emotional math you need to prove…

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Why you don't need a big following to win 😎 22:27

23d ago22:27

22:27

Chasing followers is probably the biggest trap I see florists falling into. The truth? You don't need a big follower count and today we talk about you can win without one. 🥳 Ready to start making good money in your floral business? Come join me inside Flower Boss Academy and learn the secrets to getting more $150+ orders, booking $5,000 weddings an…

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My 10-Minute Instagram Marketing Routine (That I Actually Stick To) 11:16

24d ago11:16

11:16

You don’t need a 3-hour content planning session to market your floral business. In this episode, Jeni breaks down her simple 10-minute Instagram marketing routine — the one she does from the bathtub — and shows you how to turn random scrolling into intentional, revenue-supporting activity. Instead of getting lost in kitten videos and wainscoting r…

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30. Profit, Pricing & Knowing Your Numbers - The Break-Even Formula Every Flower Business Needs 16:17

28d ago16:17

16:17

Hey flower friends — in today’s episode, I’m kicking off a brand-new mini series all about making money in your flower business… and more importantly, how to stop quietly losing it. This episode is your friendly nudge (or loving shove!) to finally look at your numbers in a way that feels simple, empowering, and totally doable — even if maths has ne…

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Why You Don’t Need More Discipline — You Need Better Strategy 40:10

29d ago40:10

40:10

In today’s episode, Jeni dives into one of the biggest misconceptions she hears from creatives, florists, and women building businesses: “I’m just not disciplined.” Spoiler: Lack of discipline isn’t what’s holding you back — misaligned identity and missing strategy are. Jeni shares how our bodies cling tightly to old identities, why change feels li…

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Florists who are winning in! A real story of collaboration. 50:53

30d ago50:53

50:53

ACCIDENTAL FLORIST? CAREER CHANGE? Hear from UK's Top Designers on the REALITY of Floristry & the Power of Community! Are you dreaming of a career change to floristry? Are you considering floristry school or a florist training course? Then this is a must-listen! In this candid podcast episode, we sit down with industry leaders Donna Cornish, Nicola…

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313. The $20 Tasks That Were Blocking Her 7-Figure Breakthrough w/ Melissa Gaines 44:13

1M ago44:13

44:13

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application In this episode, I’m sharing Melissa Gaines’ inspiring story of how she went from booked out, exhausted, and stuck in $20 tasks to running three companies and crossing 7 …

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The Real Reason You're Not Booking $5,000 Weddings 💥 26:21

1M ago26:21

26:21

There are some fundamental...and incorrect...assumptions that we florists make about what's required to book a wedding. Today I'll deconstruct the biggest reason you may be losing out on bookings and what you can do to change it. 🤩 Ready to start making good money in your floral business? Come join me inside Flower Boss Academy and learn the secret…

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A Simple 4-Step Method for Handling Conflict Without the Drama 11:21

1M ago11:21

11:21

Conflict is one of the hardest parts of running a business, being in community, and honestly—being a human. In this episode, Jenna breaks down a healthy, grounded, four-step framework for having hard conversations without spiraling into anger, passive-aggressiveness, or resentment. After witnessing multiple conflict blowups in a single week, she wa…

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Black Friday 2025 for Wedding Pros: The 5 Deals You Don’t Want to Miss 16:17

1M ago16:17

16:17

Get the Black Friday Deals here: https://evolveyourweddingbusiness.com/blackfriday Black Friday is one of the biggest opportunities of the year for wedding pros, but it can also feel overwhelming. Everywhere you look, there are deals, deadlines, and pressure to buy things you may not even need. The good news is you do not have to guess which offers…

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How You Can Stop Wasting Money On Wedding Business Coaching And Education 25:21

1M ago25:21

25:21

👉 Check out my Black Friday 5 Days Of Deals! Are you tired of buying courses, memberships, or coaching programs for your wedding business that never seem to move the needle? You are definitely not the only one. So many wedding pros feel pressured to keep investing in new strategies and new trainings because it seems like everyone else knows somethi…

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How to Market Your Business When You Have No Time 19:36

1M ago19:36

19:36

In today’s episode, we’re breaking down how to market your business when you barely have time to breathe — let alone create content. If you’re working a full-time job, raising kids, managing a household, and building a floral business on top of it all… this episode is going to feel like a deep exhale. Because the truth is: Marketing doesn’t require…

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312. The $140k Mistake this Wedding Pro Will Never Make Again! 12:23

1M ago12:23

12:23

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application This week we’re talking about the $140,000 mistake one wedding pro was making without even realizing it — and how fixing it transformed her business (and life). If you’ve…

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The Marketing Strategy That Changed Everything For My Business 🧭 21:04

1M ago21:04

21:04

We florists often make the mistake of blaming a lack of success on our design skills. In reality, the problem is simply how we're marketing our design skills and today I'll share an insight that changed everything for me. 🥰 Ready to start making good money in your floral business? Come join me inside Flower Boss Academy and learn the secrets to get…

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Your 5-Minute Overwhelm Reset 11:48

1M ago11:48

11:48

If you’re having one of those days (or one of those weeks)… this minisode is exactly what you need. In today’s episode, I’m walking you through a simple, accessible 5-minute overwhelm reset—a grounding process I use whenever my brain feels like it has 47 tabs open and none of them are loading. Whether the kids need you, the orders are piling up, yo…

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Rethinking Growth with Lindsey Mizock of Pompelmo Floral 1:12:14

1M ago1:12:14

1:12:14

Scott Shepherd sits down with floral designer and grower Lindsey Mizock of Pompelmo Floral to talk about creativity, freelancing, and what it means to intentionally keep your business small. Lindsey shares insights from her years working on small farms along the California coast, her fine-art background, and her approach to design rooted in observa…

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Wedding Industry Burnout: How To Spot The Signs And Prevent It Before It’s Too Late With Tirzah Caffee 57:14

1M ago57:14

57:14

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you feeling drained, uninspired, or stretched too thin in your wedding business? You’re not alone. Burnout is becoming more common in the wedding industry, and it’s taking a serious toll on talented professionals who love what…

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How Florists can sell with confidence, maximize every sale, and provide top-tier customer service. 25:43

1M ago25:43

25:43

Deirdre chats with Tim Huckabee about his real life selling techniques that drive profits for florists. Tim will be visiting Ireland soon and if your onw of the lucky ones you may be able to grab him into your shop to help you as a florist drive your profits. Contact via email: [email protected] Instagram: https://www.instagram.com/thepr…

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Do It Anyway: Building Your Business When Everything Feels Hard 34:16

1M ago34:16

34:16

In this episode of The Floral CEO, Jeni gets real about the seasons in business and life that feel hard. When everything—from getting out of bed to keeping up with weddings, kids, clients, and life—feels like climbing uphill, how do you keep going? Jeni shares raw stories from a recent wedding that tested her patience (and creativity), reflections …

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29. Seed Sowing for Beginners - Preventing Damping off 26:18

1M ago26:18

26:18

In this episode, I’m stripping things right back to basics — how to sow seeds successfully. Whether you’re new to gardening or just want better germination rates, this is your no-nonsense guide to getting it right from the start. I’ll walk you through everything from timing your sowings (and why enthusiasm isn’t a planting strategy!) to choosing th…

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311. We Fast Tracked Her Wedding Business Success w/MK Morrissey 52:50

1M ago52:50

52:50

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application Mary Kate Morrissey shares how she went from solo planner to scaling her Boston-based wedding business, doubling her revenue in just 18 months by learning to lead like a …

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How To Avoid Time Consuming Brides 💍 21:40

1M ago21:40

21:40

Have you ever booked in a new wedding except the process has left you feeling exhausted? Or, you're spending hours on quotes and proposals only for them to go nowhere? If so, this episode's for you. 🥰 Ready to start making good money in your floral business? Come join me inside Flower Boss Academy and learn the secrets to getting more $150+ orders,…

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Profit Isn’t a Dirty Word — Why Making Money as a Florist Matters 12:16

2M ago12:16

12:16

In this week’s minisode of The Floral CEO, Jeni dives into a word that makes many creatives cringe — profit. For too long, the floral industry has treated profit like a dirty word. We’ve been told that doing something we love and making money from it can’t coexist. But that couldn’t be further from the truth. Jeni shares why it’s time to unlearn th…

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Do Therapists Need Social Media to Get Clients? Where Clients Are Actually Finding Therapists in 2025 25:19

2M ago25:19

25:19

Episode Summary: If you’ve ever felt pressured to show up on Instagram or TikTok just to get clients — this episode is for you. In today’s conversation, Claire unpacks the myths around social media marketing and explores where therapy clients are actually finding their therapists in 2025. Drawing on recent UK data (including the NCPS survey showing…

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Why So Many Wedding Pros Want To Quit Advertising On The Knot & WeddingWire (But Feel Stuck) 10:34

2M ago10:34

10:34

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. Are you frustrated with the results you’re getting from advertising on The Knot or WeddingWire? You’re not alone. Many wedding professionals are rethinking these platforms after realizing the cost of advertising on The Knot doesn’…

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The Art (and Profit) of Floral Installations: Turning Big Ideas into Big Revenue 28:57

2M ago28:57

28:57

In this week’s episode, Jeni dives deep into one of the most profitable and creatively fulfilling parts of floral design — installations. She shares how installations have generated over $100K in revenue for her business and breaks down exactly how to make them a powerful, consistent income stream in yours. 💡 You’ll learn: Why installations can com…

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28. Autumn Sowing Secrets - Your Growing To-Do List for a Flower-Filled 2026 16:19

2M ago16:19

16:19

In this episode, I’m diving into one of the biggest game-changers for your growing season — autumn sowing. Forget the idea that autumn is the end of the gardening year; it’s actually the beginning of the next one. Whether you’re a home grower dreaming of an early flush of colour or a flower farmer chasing those lucrative May stems, this episode sho…

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310. The Wedding Industry is Lying to You 22:48

2M ago22:48

22:48

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application The wedding industry has sold us a story — that hustle equals success. But what if that story is the very thing keeping you stuck? In this episode, I’m breaking down the …

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Increase Your Order Value With 3 Quick Fixes 🔧 14:08

2M ago14:08

14:08

Let's talk about three easy things you can do today to increase the average value of your online orders. 🤩 Ready to start making good money in your floral business? Come join me inside Flower Boss Academy and learn the secrets to getting more $150+ orders, booking $5,000 weddings and running a more profitable business. 👉 LEARN MORE (CLICK HERE)…

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How to Confidently Price Floral Installations — My Simple Square-Foot Formula 13:53

2M ago13:53

13:53

Drawing from her extensive experience, Jeni breaks down the cost analysis per square foot using hypothetical designs and discusses various strategies, including the use of Canva for estimating floral requirements. This episode highlights upcoming training sessions focused on installations, planners, and business goal setting available at floralceo.…

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The Science and Art of Plant Breeding with Dr. Keith Hammett 1:11:38

2M ago1:11:38

1:11:38

This week, Scott explores the intersection of science and artistry in the world of flower breeding. Dr. Keith Hammett, New Zealand's leading ornamental plant breeder, shares his passion for developing Dahlias, Sweet Peas, and Clivias that blend genetics, color, and creativity. Together, they discuss the delicate balance between science and art, the…

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You Don’t Need to Finish Every Course to Grow Your Wedding Business 12:17

2M ago12:17

12:17

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training. You’re not alone. So many wedding pros feel stuck in “learning mode,” convinced they need to complete every course or certification before they can really make progress. But that belief is quietly keeping you from growing. In this…

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The Mental Load of Being a Business Owner and Mom 26:32

2M ago26:32

26:32

In this vulnerable and honest episode, Jeni opens up about the mental load of trying to run a business while being a mom, partner, and woman who wants to do it all — and do it well. From juggling wedding setups, client communication, and creative energy to being present for your kids, managing household tasks, and just remembering to breathe — this…

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309. We Helped a Wedding Pro Explode Her Business With 3 Tiny Tweaks (Steal Them!) 9:51

2M ago9:51

9:51

You didn’t start your business to stay stuck. If you're ready to finally hit 6 or 7 figures WITHOUT burning out — book a call with our team → https://weddingproceo.com/application One of our students tripled her revenue, built a team, and started booking luxury weddings — all by making just three simple tweaks in her business. In this episode, I’m …

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This Changed Everything For My Online Catalog 🥰 20:33

2M ago20:33

20:33

If you've been listening for a while you'll know I LOVE online catalogs for florists 🥰. So today I'm sharing some changes I made to mine that led to a dramatic increase in my average order value. 🎉 Ready to start making good money in your floral business? Come join me inside Flower Boss Academy and learn the secrets to getting more $150+ orders, bo…