What if technology could understand people in the same way that people understand one another? Tune in as Affectiva, the pioneer of Emotion AI, endeavors to humanize technology as a new Smart Eye Company. The Human-Centric AI podcast dissects how we can put the human before the artificial as AI manifests in our daily lives, with insights from the world’s top thinkers in automotive, market research, aviation, robotics, education, academia and beyond.
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Plugged In Golf's Matt Saternus interviews the most interesting, knowledgeable people in golf so that you can play better and enjoy the game more.
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Johannes, the founder of Koger Golf, joins the show again for a wide-ranging conversation. Matt and Johannes start with the recent upgrades to the Koger golf bag, then discuss the best formats for golf, walking golf, golf in Scotland, and more. Check out the Koger Golf Bag HERE Save 10% on all Koger purchases with code PLUG. Shop HERE…
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This is an episode for the true putter junkies. Ow & Co is a fairly new custom putter company fueled by the immense passion of Pete Pizzoferrato and Nick Morawiec. They specialize in turning customer's visions into flat stick reality. They're building something truly special, and they give us a great look behind the scenes in this interview. Visit …
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Lead Tape, Mini Drivers, and More Reader Questions
23:28
23:28
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23:28In this episode, Matt answers a host of reader questions about everything from the importance of lead tape to his all time WITB to his solutions for improving recreational golf.By Plugged In Golf
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Most golfers know that the mental game is a huge part of golf, but how do we improve our mental game? Ken Holloway has an answer: hypnosis. As a master hypnotist, he has built a program that golfer's can use to play their A game more often, be more relaxed and present on the course, and eliminate the nerves that many of us feel. Check out Ken's web…
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Eye Tracking in Practice: The True Impact on Research & Innovation
15:56
15:56
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15:56Eye tracking is more than just following a person’s gaze — it’s about understanding behavior, optimizing research, and improving real-world applications. But what are the biggest misconceptions holding researchers back? And how can the right technology make all the difference? In this episode of the Human-Centric AI Podcast, we sit down with Brant …
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Beyond the Gaze: Debunking Myths, Tackling Challenges, and Exploring the Future of Eye Tracking
21:46
21:46
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21:46Eye-tracking technology is evolving rapidly, unlocking new possibilities across industries like automotive, aviation, and behavioral research. But what does it take to implement it successfully? In this episode of the Human-Centric AI Podcast, we sit down with Sebastian Johansson, Regional Sales Manager for APAC at Smart Eye, to explore the real-wo…
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Megan Johnston, the new Head Teaching Professional at Big Cedar Lodge and winner of numerous awards for her golf coaching, joins the podcast to discuss her teaching career and much more. Megan shares insights into picking the right golf coach, getting your kids involved in the game, and how to succeed on the courses at Big Cedar. Follow Megan on In…
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With a mountain of new gear reviews coming, Matt thought it would be a good time to discuss launch monitor data. In this episode, he talks about the value (or lack thereof) of reading someone else's numbers, what numbers you should be aiming for, and much more. Watch this episode on YouTube HEREBy Plugged In Golf
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Matt & Matt do their annual breakdown of the best golf gear of 2024 in this episode. From drivers to putters, training aids to technology, they cover every great piece of gear they reviewed this year. Deals on some of our Best of 2024 gear Swing Caddie SC4 Pro Launch Monitor, save $100: https://voicecaddie.com/products/sc4-pro-launch-monitor-3d-dri…
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Astral Putters - A World of Fitting Options
27:25
27:25
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27:25If you go to the putting green at a big box golf store, you'll find hundreds of putters. However, the vast majority of those putters fit one of three main archetypes. Astral Putters was created to give golfers more options, provide a better fit, and, ultimately, to help them make more putts. In this episode, Matt talks with the Founder Blake Callaw…
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Is it possible that all the major OEMs and the USGA are thinking about forgiveness the wrong way? That's the bet that Sub 70 is making with their new 859 Pro driver, and the results so far are very impressive. In this episode, Matt talks with Sub 70's club design consultant, Bob Renegar, about ART Design, a totally new way of thinking about forgive…
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Finding Your Flow State with Stephen Baker
42:33
42:33
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42:33In this episode, Matt talks with performance coach Stephen Baker about how golfers can play to their potential and bring their "range game" to the course. As a certified mentor and practitioner with the Flow Genome Project, Stephen has helped people in many fields find their flow state to perform at their best. Visit Stephen's website for a free co…
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In this week's episode, Matt sits down with Nick Sherburne, founder of Club Champion, to discuss how his company is using artificial intelligence to make club fitting faster, better, and more scientific.By Plugged In Golf
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Shaping the Future of In-Cabin Safety and Interaction with onsemi
34:53
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34:53Today’s episode features Bahman Hadji, Director of Product Management, Automotive Sensing Division at onsemi. Bahman has 15+ years of experience working with image sensors in the medical, consumer, and automotive markets. In his role in the Automotive Sensing Division of onsemi's Intelligent Sensing Group, he manages a global team focused on drivin…
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Decoding Stress: How Eye Tracking Reveals Insights into Air Traffic Controller Workload
44:47
44:47
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44:47In high-stakes environments like air traffic control, understanding and managing stress is critical. In today's episode, we explore groundbreaking research conducted by LFV/LIU in collaboration with Smart Eye, investigating the stress responses of air traffic controllers. Using cutting-edge EEG and eye tracking technologies, this study sheds light …
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Busting Golf Fitness Myths with Chris Finn
42:13
42:13
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42:13In this episode, we dive deep on golf fitness with Chris Finn, the CEO and Founder of Par4Success [get your free Home Mobility Assessment HERE]. They separate fact from fiction when it comes to golf workouts, how to stay fast and safe regardless of your age, and much more. Check out our previous podcast with Chris HERE and our Golf Myths Unplugged …
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Navigating GSR and Euro NCAP: What Vehicle Manufacturers Should Know
30:10
30:10
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30:10Vehicle manufacturers on the European market have a new set of rules to play by: since July 7, 2024, the EU’s General Safety Regulation (GSR) requires all new cars, buses, and trucks to include Driver Drowsiness and Attention Warning (DDAW) systems. At the same time, Euro NCAP are expanding their scope to provide detailed information about the safe…
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In Depth with Titleist on the New GT Line
46:41
46:41
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46:41We welcome back Stephanie Luttrell, Titleist’s Director of Metalwoods Development, and JJ Van Wezenbeeck, Titleist’s Director of Player Promotions, to discuss the Titleist GT drivers and fairway woods [check out their previous appearance HERE]. They give us tremendous insight into the tech that powers these clubs and the development process. If you…
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On this week's podcast, Matt answers reader questions about the best new products for 2025, how to gain swing speed, and much more. For This Week In Gear, Matt talks about the Titleist GT woods and the must-have Tour Aim Plus. Save 15% on Tour Aim with the code PLUGGEDIN15 HEREBy Plugged In Golf
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On this episode, Matt starts things off with a This Week In Gear segment where he speaks on the recent Golf Myths Unplugged featuring the BGT RedZone wedge shaft and the MacGregor MT-Pro irons. For the interview, Matt is joined by John Mazzanoble, President of JumboMax grips, to discuss the benefits of larger grips, grip fitting, and JumboMax's mos…
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Announcing Affectiva Calibration-Free Eye Tracking: A Deep Dive into AI & Human Behavior
32:22
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32:22Today’s episode features Matt Strafuss, Director of Product and Customer Solutions at Affectiva (now a Smart Eye company). Matt has been with Affectiva for over 10 years in various roles. Affectiva, pioneer of Emotion AI, was acquired by Smart Eye in 2021 and has since continued its strong brand presence in the media analytics space. With a degree …
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In Matt's first video podcast, he talks about This Week in Gear, including the new SWAG putters and PXG irons. He also answers reader questions about putting out of bunkers, how to prepare for fall golf, and much more.By Plugged In Golf
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James Patrick Harrington, the man behind JP Golf, joins the podcast again to discuss his new JP Camber wedges. Matt and JP dive deep into wedge fitting and how the sole works with each player's swing. In the Back Nine, JP drops a great golf drill and a wide-ranging dream foursome. Check out the review of the JP Camber Wedge HERE…
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Many modern courses feature massive greens and severe undulations in and around them. Does this require us to rethink the king of stats, greens in regulation? Matt dives into the data, and offers a simple three-step solution to smarter target selection, in this episode. Check out the written lesson HERE…
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Unlocking Ad Success: The Role of Emotion AI in Creative Campaigns
27:30
27:30
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27:30Today’s episode features Lynn Deason, Head of Creative Excellence at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the…
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Rankings are ubiquitous. From movies to songs to golf clubs and restaurants, we are addicted to lists. But when it comes to golf courses, rankings are stupid. Matt explains why in this episode. Check out the article HEREBy Plugged In Golf
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Driving Innovation: The Future of Interior Sensing and Driver Monitoring
31:11
31:11
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31:11Today’s episode features Detlef Wilke, Vice President of Innovation & Strategic Partnerships at Smart Eye. With a degree in electrical engineering, Detlef has over 25 years of experience within the automotive industry with deep technical expertise in Driver Monitoring and Interior Sensing systems. I invited him to talk today about the evolution and…
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Shot Pattern is arguably the best golf strategy app available. In this episode, Matt talks to its creator, Eric Duffet, about why he made it, how it helps golfers, and much more.By Plugged In Golf
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Secrets of Ad Creative Effectiveness: Insights from Kantar’s 2024 Awards
23:23
23:23
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23:23Today’s episode features Vera Sidlova, Global Brand Manager, Creative at Kantar. Kantar is the world’s leading data, insights and consulting company. They understand more about how people think, feel, shop, share, vote and view than anyone else. Combining their expertise in human understanding with advanced technologies, Kantar’s 30,000 people help…
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Next-Level Success with Smart Eye's Expert Eye Tracking Support
56:57
56:57
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56:57While our eye tracking systems are comprehensive and cutting-edge, setting them up and working with them doesn’t have to be daunting. At Smart Eye, we understand that success lies not only in the sophistication of our technology but also in the support and guidance we provide to our customers. Whether you’re a seasoned professional or just beginnin…
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