Conversations with industry experts, tech leaders and masters in e-commerce that reveal the secrets of their success, and the most important lessons they learned while creating an impact with their business.
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B2b Distribution Podcasts
Around the Horn in Wholesale Distribution is the weekly podcast sponsored by LeadSmart Technologies that takes a deep dive into the topics impacting manufacturers, wholesale distribution, independent sales agents, and the global wholesale supply chain. Hosted by Kevin Brown, a 30-year veteran of wholesale distribution, and Tom Burton, a recognized thought leader in SaaS platforms for distributors, each episode reveals a unique perspective and valuable information about wholesale distribution ...
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Attract. Engage. Grow. is a 3 Aspens Media podcast that provides a fresh look at how companies are using digital marketing to stand out in today’s ultra competitive digital world. Get ideas and inspiration from companies using digital content and tools to attract, engage and convert prospects into customers.
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Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
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This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.
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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
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Join Jason Bradwell - founder of Podcast Marketing Agency B2B Better - as he explores how brands across niche, complex, and often-overlooked industries drive growth by investing in content and community. If you run a business with the same old client acquisition playbook and want a new way to meet buyers where they are - this is the podcast for you.
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The Growth Leadership Show is a straight-to-the-heart marketing podcast. Sandro Meyer sits down with growth leaders from around the world for an honest conversation about the successes, struggles, and decisions that have shaped their lives. Together, we dig deeper and peel back the layers of their career-choices, growth strategies and leadership philosophies, so you can apply their hard-earned lessons to your own life and career.
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Helping business owners in Japan scale their businesses from $100,000 annually to $10,000,000 and beyond. Everything you need to know from recruitment, marketing, sales, and operations, we got you covered in taking your business to the next level. Go to scalingyourcompany.com/the-scaling-japan-podcast and listen to experts and people who have scaled companies in Japan share their journeys and tips.
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Email and content marketing are a highly effective form of communication when it comes to B2B companies. With email and content marketing campaigns, you can actually bring in marketing qualified leads. How to setup a successful email campaign? What goes in creating an email strategy that actually works? What are the different types of content you need to be creating to convert leads? Listen to the podcast to get answers to all these questions.
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The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to [email protected].
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Winner Take All is a business & tech news show covering the world of platform businesses, tech antitrust, regulations, and innovation. Hosted by Alex Moazed and Nick Johnson, authors of the Amazon Best-Seller Modern Monopolies.
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Partnership marketing enthusiasts and affiliate marketing gurus are sharing their best strategies for affiliate program growth. New guests every week will come to discuss hot topics in the industry and what latest growth hacks working right now.
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Distributors are innovating, and the National Association of Wholesaler-Distributors (NAW) is here to tell those stories. Based on findings in NAW’s “Innovate to Dominate: The 12th Edition in the Facing the Forces of Change Series,” written by Mark Dancer and sponsored by PROS, the goal of this podcast series is to provide a roadmap for distributors and B2B innovators to get ahead of a disruptive market. Follow Mark Dancer, Richard Blatcher, and special guests along the way as they help dist ...
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Re:Growth is the podcast for B2B marketers looking to level-up marketing strategies and grow in their careers. Each season dives deep into a specific theme. We’re talking to senior marketers from HubSpot, MOO, Slack, and more about laying the foundation for growth.
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Welcome to the 2W Podcast, where we delve into the fast-evolving world of Automotive, PowerSports, Commercial, Industrial, and Agricultural industries. Our mission is to explore the pulse of these sectors, discussing global strategies, emerging trends, cutting-edge technologies, and the future of Direct-to-Consumer (D2C) and Business-to-Business (B2B) landscapes. Each episode brings fresh insights from industry leaders, innovators, and strategists as we navigate the challenges and opportunit ...
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Having been in the travel industry for over 15 years, Qtech Software and OTRAMS have been a familiar name to many of us. Through this initiative we want provide a voice to all the amazing folks working in the travel industry who make our dream holidays possible. Through this podcast we want to create conversations about all the latest developments in the travel industry and travel technology. We would be inviting industry leaders, our partners, and customers to share their insights and stories.
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Artificial Intelligence, cloud computing, collaboration and devices such as smartphones and tablets are changing how we work. This podcast will help business and IT leaders understand what's new and how to create best practices for adopting disruptive technologies and services in the workplace.
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SEO Services in India specializes in innovative below-the-line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. Incorporate in June’15; SEO Service in India is established by Direct Marketing Experts with over 8 years of experience in transforming businesses with actionable data-driven insights across SMEs, Large Corporates & MNCs. SEO Service in India focuses on Digital Marketing, Search Engine Marketing, Social Media Marketing Solutions, ...
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SEO Services in India specializes in innovative below the line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. Incorporate in June’15; SEO Service in India is established by Direct Marketing Experts with over 5 years of experience in transforming businesses with actionable data-driven insights across SMEs, Large Corporates & MNCs. SEO Service in India focuses on Digital Marketing, Search Engine Marketing, Social Media Marketing Solutions, ...
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SEO Services in India specializes in innovative below the line marketing solutions, catering to business to business (B2B) and business to consumer (B2C) segments. Incorporate in June’15; SEO Service in India is established by Direct Marketing Experts with over 5 years of experience in transforming businesses with actionable data-driven insights across SMEs, Large Corporates & MNCs. SEO Service in India focuses on Digital Marketing, Search Engine Marketing, Social Media Marketing Solutions, ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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1
Why B2B Buyers Want Sales Reps, Just Not All the Time
1:33:21
1:33:21
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1:33:21What happens when data-driven decision-making meets the chaos of tariffs, AI disruption, and a retiring workforce? In this episode, Kevin Brown and Tom Burton sit down with Mark Gilham of Enable to unpack the big shifts impacting manufacturers, distributors, and the global supply chain. From trade policy to pricing strategy, sales transformation to…
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"How Can My Wholesale Distribution Strategy Keep Up With Tariff Changes?"
1:29:29
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1:29:29Is your CRM really driving revenue growth, or just storing notes no one reads? In this episode of Around the Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton pull back the curtain on how AI-enabled customer intelligence platforms like LeadSmart Channel Cloud™ are transforming sales enablement, workflow automation, and decision-makin…
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Episode 82 : Retail Distribution in Japan with Bela Schweiger
50:43
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50:43In this episode of the Scaling Japan Podcast, we welcome Bela Schweiger, President and CEO of Enter Japan K.K. Bela brings over 20 years of leadership experience at global firms including The Coca-Cola Company, Nokia, Häagen-Dazs, and L’Oréal. Bela shares essential insights on how retail distribution works in Japan, including the roles of trading h…
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1
Secret tactics of network marketing from a Relationship Architect with Amanda Farris
33:15
33:15
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33:15Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go…
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A Look at Uncle Nearest’s Fight to Retain Control of Operations
29:26
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29:26Representatives of Uncle Nearest were in court last week fighting to retain control of the whiskey brand’s operations as its lender seeks the appointment of a receiver as the company has fallen into default on $108 million in loans. BevNET spirits editor Ferron Salniker joins the Brewbound Podcast to share the latest on the case, including argument…
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1
Mastering B2B Positioning: Get It Right at Each Stage with Robert Kaminski
54:56
54:56
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54:56How do you get positioning right for the stage your startup is at? Positioning is one of the most powerful—and misunderstood—growth levers for B2B startups. Get it right and you'll create a clear path to market traction, faster sales cycles, and investor confidence. Get it wrong, and you’ll struggle with long sales cycles, confused prospects, and m…
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Podcast Advertising Makes An Impact with Kyle Bandujo
30:51
30:51
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30:51Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go…
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What ERP Users Need to Know About AI to Boost Efficiency! (with Frank Heenan of Epicor)
15:12
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15:12Many technology companies are continuing to discuss artificial intelligence, but are they missing the practical applications? In this episode, Frank Heenan emphasizes the need to understand real-world use cases for manufacturers, distributors, and retailers. In many cases, it calls for ERP systems to become more condensed and useful, focusing on ac…
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Bump Williams Consulting on the Importance of Defending Display Space, 1st Half 2025 Trends
59:25
59:25
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59:25While defending shelf space remains important, suppliers need to make sure they’re also retaining lucrative display, floor, promotional and feature space, Bump Williams Consulting (BWC) president Dave Williams and VP of business development and portfolio strategy Brian “BK” Krueger shared in the latest edition of the Brewbound Podcast. “That’s what…
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Proven B2B growth strategies from the 'Brand. Demand. Expand.' framework
46:32
46:32
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46:32Join us for a session with Megan Bowen, CEO of Refine Labs, as she breaks down the “Brand. Demand. Expand.” framework, a proven approach to scaling B2B revenue in today’s market. Discover how leading companies are shifting away from outdated lead-gen tactics and embracing strategies that align with how buyers actually buy. You’ll learn: - Why tradi…
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1
The Jobs Report Missed: Here’s What That Means for Distributors
1:27:02
1:27:02
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1:27:02When the U.S. jobs report is off by tens of thousands, what does that mean for leaders in wholesale distribution? In this episode, Kevin Brown and Tom Burton break down the latest economic numbers—and why massive revisions to jobs data should concern every distributor, manufacturer, and revenue leader. Beyond the headlines, they explore how faulty …
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Influencer Content Distribution is the Future of Affiliate .......
29:02
29:02
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29:02Is your content distribution strategy limiting how far your content travels? Kim and I break down practical ways to improve your content distribution and get your work seen by more people. Kim Murray, CEO of Virality Boost, shares her unique strategies for influencer-driven content distribution that help e-commerce brands reach new heights. We disc…
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Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode)
42:24
42:24
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42:24We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. …
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Berkeley Alley Beer’s New Owners on Being ‘Crazy and Strategic’
46:25
46:25
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46:25After years working at various breweries and hosting their own craft beer podcast, Chelsea Rhoads and Liz Hess finally decided to take the plunge and buy a brewery. The pair, who co-host the Body By Beer podcast, acquired Denver’s Berkeley Alley Beer Company earlier this summer and have put their own spin on the beloved local spot. They joined Brew…
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Episode 157: Matthew Asher, Senior Program Manager of CPQ at ServiceNow
1:01:48
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1:01:48Send us a text In Episode 157 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Matthew Asher, Senior Program Manager of CPQ at ServiceNow. Dive into the evolution of Configure Price Quote (CPQ) systems and their impact on B2B commerce. Matthew shares insights from his journey in the software implementati…
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Launch Expert Reveals Her 6-Figure Launch Strategy (with Erica Schneider)
36:07
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36:07This is your blueprint for launching a product with confidence. In this live masterclass, Erica Schneider reveals her complete 6-figure launch framework — including the step-by-step process she uses to build hype, grow waitlists, and sell out digital products and services. WHEN YOU'RE READY ♻️ Distribution First Newsletter 🧭 Get Content Repurposing…
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The 5 things you need to amplify your Content Distribution - Ross Simmonds (Reposted Episode)
36:42
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36:42While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively. Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as ou…
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How AI and Stablecoins Are Rewiring the Supply Chain Economy
1:23:04
1:23:04
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1:23:04Is your business ready for the AI economy, tariff turbulence, and the rapid rise of programmable payments? In this episode of Around the Horn in Wholesale Distribution, co-founders Kevin Brown and Tom Burton unpack the week's most pressing trends, from stablecoin legislation to humanoid robotics, from AI-fueled job disruption to smart supply chain …
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What's Really Hurting Your Industrial B2B Pricing Strategy? (with David Bauders, CEO of SPARXIQ)
20:21
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20:21In this episode of the Driven by DCKAP podcast, our guest is David Bauders, the CEO of SPARXIQ and Trade Hounds. In this conversation with Karthik Chidambaram, Bauders explains how SPARXIQ, a pioneer in price optimization since 1993, helps manufacturers and distributors capture value by analyzing transactional data to understand price sensitivity a…
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Kandji’s $1B Content Anchor and Distribution Strategy
50:51
50:51
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50:51In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Sylvia LePoidevin (CMO at Kandji) about their evolution from targeting the 5% of buyers actively in-market to building a 95% content strategy for future buyers. Sylvia joined Kandji as employee #4 with zero customers, no website, and no brand, and has been leading their mark…
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Bill Macaitis: Mastering Metrics for Marketing Team Success (Reposted Episode)
45:06
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45:06Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants l…
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How Almanac Embraced Its Tiniest Taproom Guests and Their Parents
55:04
55:04
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55:04Almanac Beer got lots of people (including the hosts of this podcast!) talking earlier this summer when it announced it was ditching the word “taproom” and rechristening its Alameda, California-based location as Alameda Adventureland. There was a lot more than alliteration and snappy branding behind the move. Eschewing the “taproom” part of its nam…
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Episode 156: Lance Owide, General Manager B2B at BigCommerce
1:06:23
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1:06:23Send us a text In Episode 156 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome back Lance Owide, General Manager of B2B at BigCommerce. Lance shares insights into the evolving landscape of B2B e-commerce, emphasizing the importance of agility and incremental growth for businesses transitioning online. Th…
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How Your Affiliate Program Can Help You Rank in ChatGPT with Will Gallahue
31:16
31:16
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31:16Is the LLM framework the future of affiliate marketing—or are most brands still stuck in outdated SEO strategies? In this episode of Affiliate Nerd Out, I sit down with product strategist Will Gallahue, who breaks down how the LLM framework is reshaping the way brands and affiliates show up in AI-driven search results. Will shares what he’s learned…
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23 Years Old Founder Raises Millions to Disrupt Performance Marketing
31:48
31:48
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31:48Is cost per click affiliate marketing too risky for brands, or are we just approaching it wrong? In this episode of Affiliate Nerd Out, I chat with Lucas Beland, the 23-year-old founder of GoLoot, who’s proving CPC marketing can be a game-changer when done right. Lucas shares how GoLoot guarantees ROI, tackles common fears around CPC advertising, a…
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Prof Byron Sharp: Scientific Laws of Marketing (Reposted Episode)
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51:54Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are k…
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The Future is Hoppy: HPA's Record-Breaking Harvest
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5:08Ray Latif spoke with Chris Swersey of Hop Products Australia (HPA) and Mitch Steele of New Realm Brewing about the 2025 Australian hop crop. Swersey reported a bountiful harvest for HPA, with total production up 10% and yields increasing by 30% despite reduced acreage. This success stems from favorable weather and significant investments in product…
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Richard van der Blom: What you need to know about the LinkedIn Algorithm (Reposted Episode)
50:30
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50:30A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want t…
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How Worth Brewing’s Airbnb Earns Its Keep
36:45
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36:45Worth Brewing co-owner Peter Ausenhus has some advice for fellow craft brewers looking to become innkeepers (or just short-term rental hosts): digital keypad locks and a reliable cleaner. “It's absolutely hands-off for me,” he said of Worth’s two-bedroom apartment, which is available for rent on Airbnb. In Episode 3 of the Brewbound Podcast’s Learn…
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The Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game)
51:25
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51:25Ever felt like your attribution models were lying to you? In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendo…
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From Interest Rates to Cyber Risk: What Distribution Leaders Must Know
1:26:13
1:26:13
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1:26:13What do tariffs, AI adoption, and digital readiness have in common? They’re all reshaping the future of wholesale distribution. In this episode of Around the Horn in Wholesale Distribution, hosts Kevin Brown and Tom Burton unpack the forces shaping the industry from rising cybersecurity threats to the real reason distributors aren’t seeing results …
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DSG's Game Changing Approach to Customers, Marketing, and Trades Training (with Cole Mercier, Communications Manager)
16:47
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16:47In this interview, Karthik sits down with Cole Mercier from DSG to uncover his unique role as Communications Manager, and how DSG is revolutionizing the skilled trades industry. He shares how DSG, a 100-year-old, 100% employee-owned wholesale distributor, is tackling the evolving landscape of communications, training and supporting tradespeople, an…
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How to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen Hedebrandt
45:48
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45:48Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata. Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. Discover how they transformed 300,000 impression…
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How Hard Slushies Became 10% of Red Bus Brewing’s Summer Beverage Sales
46:58
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46:58Red Bus Brewing owner Erik Schmid is candid about what changed his mind about adding hard slushies to the Folsom, California-based craft brewery’s summer menu: “bottom line.” In Episode 2 of the Brewbound Podcast’s Learning Lounge: Taproom Tactics series, Schmid shares that since Red Bus purchased a slushie machine, the fruity drinks have become 10…
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Episode 155: Michael Netto, General Manager K-Commerce
1:06:05
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1:06:05Send us a text Michael Netto is the general manager of K-Commerce, a B2B eCommerce focused software platform. We discuss many challenges in B2B such as excel's unstructured data creating data problems, manufacturers vs distributors, the tech gap vision and many others. We discuss how customer needs drives product innovation and why the ERP is the f…
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B2B Affiliate Marketing Best Practices with Adam Glazer
27:16
27:16
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27:16Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go…
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1
The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata
50:35
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50:35On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk a…
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Episode 154: Chris Gee, CTO of the B2B eCommerce Association
1:08:58
1:08:58
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1:08:58Send us a text Chris Gee is the CTO of the B2B eCommerce Association and is ensuring that the technology of the organization helps facilitate the community. We discuss the B2B eCommerce revolution and B2B vs B2C: a generational shift in eCommerce. There are many unseen struggles in B2B vs Retail such as credit & invoice differences. We discuss why …
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Learning Lounge: How Coffee Fortified Death of the Fox’s AM/PM Business
40:47
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40:47When Death of the Fox Brewing Company opened eight years ago, co-founder Chuck Garrity wanted to make sure its Clarksboro, New Jersey-based taproom stayed busy day and night. So to “maximize” Death of the Fox’s taproom investment and utility, the company launched by also offering coffee service, Garrity shared during the first edition of the Brewbo…
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How CustomGPT and AI affiliate programs are changing the game with Ethan Housen
27:48
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27:48In today's episode, I’m catching up with Ethan Housen, Affiliate Director at Custom GPT, to explore how AI affiliate programs are taking the spotlight in the marketing world. We’re putting a spotlight on how AI affiliate programs create fresh opportunities and bold strategies for affiliate marketers. Whether you’re new to the scene or looking to up…
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B2B Gifting Tactics to Unlock & Accelerate Opportunities w/ Kacie Jenkins
42:40
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42:40Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful? Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso. With her expertise in driving growth and building customer-centric strategies, Kacie …
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How Distributors Can Win in a Soft Landing Economy, with Taylor St. Germain
1:33:16
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1:33:16What if the economic slowdown didn’t spell disaster—but a window of opportunity? In this episode, Senior Economist Taylor St. Germain of ITR Economics joins the show to unpack what a “soft landing” really means for distributors—and how to strategically navigate uncertainty, inflation moderation, and shifting customer demand without panic or paralys…
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Deep Diving California’s Distribution Shakeup and the RNDC Fallout
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51:55With Republic National Distributing (RNDC) winding down distribution operations in California ahead of September 1 exit and consolidation continuing among craft wholesalers, this week’s Brewbound Podcast explores the fallout of both in the Golden State. Ferron Salniker, BevNET spirits editor, and Dave Infante, founder of the Fingers boozeletter, jo…
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Canberk Beker on LinkedIn Ads: Powering B2B Sales Growth & Pipeline
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49:41Join us for a session with Canberk Beker, Founder at ROASted, and Laura Erdem, Sales Leader at Dreamdata. They’re tackling the big question of the moment: how can you use LinkedIn Ads actually to grow your B2B sales and pipeline? Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales…
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The New B2B Revolution: AI, Segmentation, and The Hidden Revenue Model
1:25:50
1:25:50
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1:25:50How will distributors thrive in the age of digital transformation, AI disruption, and customer experience redefinition? In this episode of Around the Horn in Wholesale Distribution, Ian Heller sits down with John Gunderson and Kevin to unpack the seismic shifts reshaping B2B sales strategy, channel alignment, and customer segmentation. With insight…
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Affiliate Marketing vs Referral Marketing vs Both with Michael Cole
27:17
27:17
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27:17Curious about the key differences between affiliate marketing vs referral marketing? Or wondering how to use both effectively? You’re in the right place! I had the pleasure of sitting down with Michael Cole, SVP of Everflow, to chat about ways to take your affiliate and referral strategies to the next level. Whether you’re new to these concepts or …
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How GTM Fund Uses Content to Win the Best Founders
50:30
50:30
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50:30In this episode of 95% Content, Erik Jacobson (CEO of hatch.fm) talks with Sophie Buonassisi (VP of Marketing at GTM Fund) about how they've built a content strategy that positions them as the #1 choice for founders seeking funding. GTM Fund operates on the thesis that "capital is commodity" - the real differentiator is go-to-market expertise. Soph…
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How to Succeed in Washington D.C. Without Losing Passion! (w/ Brian Wild, Chief Government Relations Officer at NAW)
19:45
19:45
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19:45Our latest guest is Brian Wild, the Chief Government Relations Officer at NAW (the National Association of Wholesaler-Distributors). During his conversation with Karthik while attending the NAW Executive Summit, he talked about his role at NAW, making the move to Washington, D.C. with aspirations to make a difference, and what it takes to be an eff…
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From Malt to Partner Brands – Growing with Supply Chain Allies with Destihl, Briess and U.S. Beverage
41:02
41:02
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41:02How can you get the most out of your supply chain relationships? Communication is key, and not just when the headwinds hit. Matt Potts, founder of Normal, Illinois-based Destihl, and Ron Schroder, Briess director of marketing, share how they’re navigating supply challenges and how craft brewers can mitigate issues by maintaining lines of communicat…
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