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Affiliate Marketing vs Referral Marketing vs Both​ with Michael Cole

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Manage episode 489950260 series 3481866
Content provided by Dustin Howes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin Howes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Curious about the key differences between affiliate marketing vs referral marketing? Or wondering how to use both effectively? You’re in the right place! I had the pleasure of sitting down with Michael Cole, SVP of Everflow, to chat about ways to take your affiliate and referral strategies to the next level. Whether you’re new to these concepts or looking to fine-tune your existing programs, this episode is packed with insights you can put to work right away.
Michael shares his expertise on what makes Everflow a standout platform for affiliate marketing and dives into practical tips for combining referral programs with affiliate efforts. We also explore how tracking lifetime value and staying transparent with your data can transform your results. Oh, and don’t miss the scoop on Everflow’s exciting new integrations, like their partnership with Skimlinks!
Timestamps:
00:12 Meet Michael Cole from Everflow
00:44 How We Got Started in Affiliate Marketing
02:11 What Makes Everflow Unique
03:21 Affiliate Marketing vs Referral Marketing Explained
05:43 How to Implement Successful Referral Programs
11:28 The Importance of Tracking and Analytics
18:56 Exploring Two-Tier Programs and Sub-Affiliates
21:08 Everflow's Latest Features and Integrations
24:51 Closing Thoughts and How to Reach Us
If you’ve been trying to figure out whether affiliate or referral programs would work better for your business, or if you’re wondering if combining them could double your impact, this episode has the answers.
💬 I’d love to hear your thoughts about affiliate marketing vs referral marketing! Drop your questions or comments below so we can continue the conversation.
👍 Don’t forget to hit like, subscribe, and turn on notifications for more marketing content that’s tailored just for you.
➡️ Want to learn more about Everflow? Check them out to see how their platform can support your growth.
Website: https://www.everflow.io/
Find Cole: https://www.linkedin.com/in/michaelcole6/
#AffiliateMarketing #ReferralMarketing #Everflow

Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.

Dustinhowes.com/affistash

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

  continue reading

120 episodes

Artwork
iconShare
 
Manage episode 489950260 series 3481866
Content provided by Dustin Howes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dustin Howes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Curious about the key differences between affiliate marketing vs referral marketing? Or wondering how to use both effectively? You’re in the right place! I had the pleasure of sitting down with Michael Cole, SVP of Everflow, to chat about ways to take your affiliate and referral strategies to the next level. Whether you’re new to these concepts or looking to fine-tune your existing programs, this episode is packed with insights you can put to work right away.
Michael shares his expertise on what makes Everflow a standout platform for affiliate marketing and dives into practical tips for combining referral programs with affiliate efforts. We also explore how tracking lifetime value and staying transparent with your data can transform your results. Oh, and don’t miss the scoop on Everflow’s exciting new integrations, like their partnership with Skimlinks!
Timestamps:
00:12 Meet Michael Cole from Everflow
00:44 How We Got Started in Affiliate Marketing
02:11 What Makes Everflow Unique
03:21 Affiliate Marketing vs Referral Marketing Explained
05:43 How to Implement Successful Referral Programs
11:28 The Importance of Tracking and Analytics
18:56 Exploring Two-Tier Programs and Sub-Affiliates
21:08 Everflow's Latest Features and Integrations
24:51 Closing Thoughts and How to Reach Us
If you’ve been trying to figure out whether affiliate or referral programs would work better for your business, or if you’re wondering if combining them could double your impact, this episode has the answers.
💬 I’d love to hear your thoughts about affiliate marketing vs referral marketing! Drop your questions or comments below so we can continue the conversation.
👍 Don’t forget to hit like, subscribe, and turn on notifications for more marketing content that’s tailored just for you.
➡️ Want to learn more about Everflow? Check them out to see how their platform can support your growth.
Website: https://www.everflow.io/
Find Cole: https://www.linkedin.com/in/michaelcole6/
#AffiliateMarketing #ReferralMarketing #Everflow

Gizzmo is the ultimate tool for publishers like you to create high-quality, optimized content in minutes, not hours. With Gizzmo, you can easily craft product reviews, roundups, comparison articles, deals pages, and listicles—each fully customizable to suit your audience and style. Save time, boost engagement, and drive conversions effortlessly. Go to DustinHowes.com/gizzmo for your free trial.

Dustinhowes.com/affistash

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

  continue reading

120 episodes

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