Do you dread the word launch, because you think that "doors open/doors close” structure feels icky? We're flipping the script in today's episode with Samantha Hoillett! She's showing us how to build urgency into our launches that doesn’t feel pushy, but it does feel aligned.

Listen in as we explore what urgency normally means in marketing, why so many of us do it the usual way (limited spots, price‑going‑up soon, and hurry), and then how you can shift into urgency rooted in your client’s real internal motivations, not just your business timetable.

Find It Quickly

00:24 - The Ickiness of Traditional Launches

00:59 - Introducing Samantha and the Concept of Urgency

01:08 - Redefining Urgency in Marketing

02:03 - The Evolution of Online Courses

05:12 - Internal vs. External Urgency

09:40 - The Importance of Clear Messaging

14:36 - Balancing Pain Points and Results

19:35 - Diagnosing Business Problems

24:42 - High Converting Proposals: The First Win

26:01 - The Importance of Micro Wins

27:37 - Documenting Client Journeys

29:44 - Value Stacking and Communicating Results

33:21 - Email Marketing Strategies

40:16 - Personalizing Email Campaigns

Mentioned in this Episode

Urgency on Evergreen: samanthahoilett.com/urgency-on-evergreen

Urgency Upgrade: samanthahoilett.com/urgency-upgrade-2026

Connect with Samantha

Website: samanthahoilett.com

Instagram: instagram.com/samanthahoilett.writes

Youtube: youtube.com/@samanthahoilett

Theads: threads.com/@samanthahoilett.writes