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How to Build a Content Ecosystem that Sells for You with Latesha Lynch
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What if you could create just one piece of content and let it do the work of fifty? That’s exactly what we’re unpacking in today’s episode. Latesha Lynch joins us in today's episode to introduce us to her concept of inception marketing—the idea that you don’t need a million pieces of content to drive engagement, conversions, and trust. Through smart structure and intentional seeding, one high-value piece can become the engine of your entire ecosystem.
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00:50 - The Social Media Exodus
01:27 - Inception Marketing Explained
02:12 - Balancing Motherhood and Business
05:07 - Inception Marketing Strategies
09:12 - Content Organization and AI Tools
11:59 - Adapting Marketing to Different Channels
15:39 - Understanding Different Buyer Types
18:10 - Content Consumption Habits
18:37 - The Importance of Guiding Your Audience
18:45 - The Shift from Blogging to Social Media
19:19 - Seeding Content Across Platforms
20:32 - Planning Your Marketing Strategy
21:27 - Setting Up Core Content
22:44 - Connecting Content for Better Engagement
23:42 - Creating and Tracking Content
26:50 - Balancing Marketing and Sales
30:12 - Engaging with Your Audience
32:28 - Tools and Tips for Effective Marketing
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