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Don't Be Fooled: The Black Friday PsyOps That Really Cost Your Business
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Did you know the psychological tricks used on Black Friday are the exact same ones your suppliers use to raise your costs? Alan and Tom dive into the history of Black Friday and Cyber Monday, revealing how concepts like price anchoring influence both consumer and B2B procurement decisions. Learn how to beat these tactics using Tom's secret weapon, CamelCamelCamel.com, a website that exposes inflated 'starting' prices. They also explore the strange side effects of the holiday shopping spree, including the "Brown Friday" phenomenon and the rise of "drunk shopping." Stop letting psychological tactics cost your company and apply these consumer defense strategies to your procurement playbook today.
#BlackFriday2025 #CyberMonday #PriceAnchoring #ProcurementStrategy #NegotiationTactics #SupplierNegotiation #CamelCamelCamel #PsychologyOfBuying #B2Bprocurement #CostReduction #ProcurementPlaybook #BrownFriday #RebuildProcurementPodcast #TomFinn #AlanVeeck
Apple Podcasts
podcasts.apple.com/us/podcast/rebuild-procurement-podcast/id1768130877
Amazon Music
music.amazon.com/podcasts/4269f220-cf02-42d6-8ddf-4a8f10274d3f/rebuild-procurement-podcast
Spotify
open.spotify.com/show/0WfZWoXNpyYr7raEgdUXrN+
Apple Podcasts
podcasts.apple.com/us/podcast/rebuild-procurement-podcast/id1768130877
Amazon Music
music.amazon.com/podcasts/4269f220-cf02-42d6-8ddf-4a8f10274d3f/rebuild-procurement-podcast
Spotify
open.spotify.com/show/0WfZWoXNpyYr7raEgdUXrN
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