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How a Water Bottle Company Turned Into a $17M Empire
Manage episode 519415438 series 2842765
In this episode, the hosts dissect a $17.5M electrolyte powder Amazon FBA brand with 86% margins and 20K subscribers—debating whether it’s a goldmine or a marketing death spiral in disguise.
Business Listing – https://quietlight.com/listings/16065383/
Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.
💰 Sponsored by:
Go High Level – The all-in-one sales and marketing platform built for agencies and entrepreneurs. Automate, manage, and grow your business at https://www.gohighlevel.com
Capital Pad – A platform connecting accredited investors with vetted small business acquisition deals. Discover exclusive opportunities at https://capitalpad.com
The team breaks down a high-flying $17.5 million revenue, $2.5 million SDE electrolyte supplement business listed on Quiet Light. The company pivoted from motivational water bottles to consumable electrolyte powders in 2021, riding the hydration craze straight to 65% YoY growth. But despite 86% gross margins and 20,000+ Amazon Subscribe & Save customers, the hosts raise red flags.
Key Highlights:
- $17.5M revenue, $2.5M SDE, 86% gross margins
- 99% of revenue from Amazon, ~20,000 active Subscribe & Save users
- Pivoted from motivational water bottles to consumables in 2021
- Faces high CAC, thin net margin (~15%) despite massive top-line
- Hosts warn: DTC/shopify expansion is not a “free” growth lever—may backfire on Amazon rankings
Subscribe to weekly our Newsletter and get curated deals in your inbox
Advertise with us by clicking here
- Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.
- Do you enjoy our content? Rate our show!
- Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.
For inquiries or suggestions, email us at [email protected]
449 episodes
How a Water Bottle Company Turned Into a $17M Empire
Acquisitions Anonymous - #1 for business buying, selling and operating
Manage episode 519415438 series 2842765
In this episode, the hosts dissect a $17.5M electrolyte powder Amazon FBA brand with 86% margins and 20K subscribers—debating whether it’s a goldmine or a marketing death spiral in disguise.
Business Listing – https://quietlight.com/listings/16065383/
Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.
💰 Sponsored by:
Go High Level – The all-in-one sales and marketing platform built for agencies and entrepreneurs. Automate, manage, and grow your business at https://www.gohighlevel.com
Capital Pad – A platform connecting accredited investors with vetted small business acquisition deals. Discover exclusive opportunities at https://capitalpad.com
The team breaks down a high-flying $17.5 million revenue, $2.5 million SDE electrolyte supplement business listed on Quiet Light. The company pivoted from motivational water bottles to consumable electrolyte powders in 2021, riding the hydration craze straight to 65% YoY growth. But despite 86% gross margins and 20,000+ Amazon Subscribe & Save customers, the hosts raise red flags.
Key Highlights:
- $17.5M revenue, $2.5M SDE, 86% gross margins
- 99% of revenue from Amazon, ~20,000 active Subscribe & Save users
- Pivoted from motivational water bottles to consumables in 2021
- Faces high CAC, thin net margin (~15%) despite massive top-line
- Hosts warn: DTC/shopify expansion is not a “free” growth lever—may backfire on Amazon rankings
Subscribe to weekly our Newsletter and get curated deals in your inbox
Advertise with us by clicking here
- Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.
- Do you enjoy our content? Rate our show!
- Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.
For inquiries or suggestions, email us at [email protected]
449 episodes
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