Show Information

Episode Number: 114

Date: November 6, 2025

Duration: 45:24

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: [email protected]

Guest Contact Information

Guest: Tyler Williams

Company: Mammoth Marketing

Guest Website: — https://tylerwilliams.net/

Summary

From ripping windshields in Alaska to running a 75–80-client marketing agency for plumbers, Tyler Williams shares how niching down, building unforgettable brands (think “cereal box” vans), and focusing on tight service areas can beat deep-pocket competitors. We unpack the evolution from SEO/PPC to LSAs, why consistency and frequency matter more than hacks, and how AI is stripping away ad “placement” complexity—putting creative taste and storytelling back on top. We close with the operational linchpin: answer the phone, script your CSRs, and protect your ad ROI.

Takeaways

Niche wins: specialize in one trade to go deeper, move faster, and communicate clearer.
Brand loud: distinctive wraps + consistent presence = familiarity that lowers paid search costs.
Consistency > spikes: treat marketing as a fixed percentage and multi-channel project, not a month-to-month switch.
Stack digital + physical: reviews, PPC/LSA, and social work better when paired with community events and sponsorships you actually show up for.
Win small, expand: dominate a few neighborhoods before chasing the whole metro. “Empires of influence” beat thin spend everywhere.
AI’s shift: ad placement is commoditizing; creative taste and story are the new edge.
Protect the spend: scripted, coached CSRs convert marketing into booked jobs.

Chapters

00:00 — Alaska to Florida: Meet Tyler & the Wealthy Plumber event

01:46 — Why Mammoth niched into plumbing (and loves it)

03:40 — Systems: from chaos to scalable ops inside an agency

06:11 — From TV ads to digital: Tyler’s start in advertising

09:30 — The “cereal box” brand approach & Prospector Plumbing origin story

13:00 — Budget by percentage, not vibes: momentum comes from consistency

15:17 — SEO→PPC→LSA: how competition and Google changed the game

20:20 — Digital + physical: events, yard signs, sponsorships that you show up for

24:28 — Don’t “serve Atlanta” with 2 techs: focus your service area

29:45 — AI’s impact: placement commoditized, creativity & curation matter

38:34 — Story sells: testimonials, reviews, and narrative ads

42:20 — Final advice: market more (and better), then answer the phone

Keywords

#PlumbingMarketing #HomeService #Branding #CerealBoxVans #LSA #PPC #SEO #GoogleReviews #CommunityEvents #ServiceAreaStrategy #NichingDown #ProspectorPlumbing #MammothMarketing #AIinMarketing #Storytelling #CSRTraining #PhoneScripts #TradesGrowth #HVAC #Plumbing #Electrical