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Position your business and life with 7 words
Manage episode 517938446 series 3499203
Through his proprietary “Blueprinting” methodology, Ian transforms vague business direction into clarity that drives real growth.
In this episode, we unpack why most businesses don’t actually know what business they’re in — and how that confusion leaks into staff turnover, customer churn, and inconsistent growth. Ian shares how his seven-word purpose statements aren’t branding fluff — they’re powerful decision-making tools that guide strategy, hiring, marketing and even mergers.
You’ll hear how a retail shelving company landed an $800K Best Buy deal simply by reframing what they do in two words. If you’re running a business, building a brand, or stuck in confusion — this one’s your wake-up call.
Connect with me on:
#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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