In this episode of Founders Future, with host Olivia Sammons, we meet Jo Swann, the founder of the UK-based PR agency Chocolate PR Ltd Jo shares her incredible journey from a young, aspiring journalist working in bustling newsrooms to becoming a mission-driven entrepreneur. She reveals the pivotal moment she decided to pivot her business to focus exclusively on empowering female founders and purpose-led brands, demystifying the PR process and helping them confidently share their stories to gain powerful media visibility.

Jo delves into the core of her work, explaining the crucial difference between PR for brands and PR for people. She discusses the transformative power of helping founders, especially women, overcome imposter syndrome and reframe visibility not as an act of ego, but as a service to their audience. The conversation also covers her strategies for organic growth, the challenges of scaling a service-based business, and her exciting future plans to expand her impactful methodology through a network of trained PR partners.