In this episode of Founders Future, with host Ammar Elm, we sit down with Ericka Sallee, the founder of TruSynergy, LLC and a certified coach practitioner. Ericka shares her powerful journey of transitioning from a long career in corporate America, where she discovered her true passion wasn't in her official role but in the moments she could support and coach the women around her. She opens up about the challenges of navigating two worlds, battling self-doubt, and the internal dialogue that keeps her pushing toward her purpose of helping others.

Ericka delves into the two core paths of her business: guiding accomplished yet "stuck" women toward clarity and confidence through one-on-one coaching and subscription programs, and helping organizations improve team dynamics through professional development. The conversation also explores the realities of client acquisition, the hurdles of effective advertising for a service-based business, and Ericka's goals to scale TruSynergy, LLC into her full-time passion within the next few years.