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How AI is Supercharging Digital Out-of-Home Advertising

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Manage episode 516478085 series 3650533
Content provided by StackAdapt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by StackAdapt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Digital Out-of-Home (DOOH) advertising is having a major comeback—and artificial intelligence is the reason why.

This episode explores how AI is transforming DOOH into one of the most dynamic and measurable ad channels today. From audience targeting and creative personalization to footfall attribution and omnichannel integration, AI is giving advertisers unprecedented precision in the physical world.

  • Cristiano Winckler, Director of Operations and Digital Marketing at Somebody Digital
  • Nick Ortega, Director DOOH and Emerging Channels at StackAdapt

  continue reading

16 episodes

Artwork
iconShare
 
Manage episode 516478085 series 3650533
Content provided by StackAdapt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by StackAdapt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Digital Out-of-Home (DOOH) advertising is having a major comeback—and artificial intelligence is the reason why.

This episode explores how AI is transforming DOOH into one of the most dynamic and measurable ad channels today. From audience targeting and creative personalization to footfall attribution and omnichannel integration, AI is giving advertisers unprecedented precision in the physical world.

  • Cristiano Winckler, Director of Operations and Digital Marketing at Somebody Digital
  • Nick Ortega, Director DOOH and Emerging Channels at StackAdapt

  continue reading

16 episodes

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