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The New Gatekeepers: AI Search and the Future of Advertising
Manage episode 513753416 series 3650533
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As AI Overviews begin to dominate Google search results, marketers face a stark new reality: fewer clicks, fuzzier attribution, and a fundamental shift in how users discover and engage with content. In this episode of The AI Advertising Podcast, host Diego Pineda unpacks the rise of AI-powered search and what it means for the future of advertising.
You’ll hear from:
- Greg Boone, CEO of Walk West,
- Michael Shang, SVP of Advertising Technologies at StackAdapt
16 episodes
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