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How to Use AI and PR to Scale Your Business | Eric Yaverbaum

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Manage episode 516331971 series 2828666
Content provided by Nazanin and Elliot Kallen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nazanin and Elliot Kallen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today, Elliot Kallen speaks with Eric Yaverbaum, a PR legend, bestselling author of PR for Dummies, and founder of Ericho Communications. They explore how public relations has evolved from TV and print to the lightning-fast, AI-driven media landscape we live in today.

Eric shares how storytelling, digital tools, and authenticity now define brand visibility—and why the smartest founders see PR not as a luxury, but as a growth engine. From learning to ride news cycles to embracing AI as “the great equalizer,” this conversation reveals how small businesses can compete with major brands by mastering modern communication.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 516331971 series 2828666
Content provided by Nazanin and Elliot Kallen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nazanin and Elliot Kallen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today, Elliot Kallen speaks with Eric Yaverbaum, a PR legend, bestselling author of PR for Dummies, and founder of Ericho Communications. They explore how public relations has evolved from TV and print to the lightning-fast, AI-driven media landscape we live in today.

Eric shares how storytelling, digital tools, and authenticity now define brand visibility—and why the smartest founders see PR not as a luxury, but as a growth engine. From learning to ride news cycles to embracing AI as “the great equalizer,” this conversation reveals how small businesses can compete with major brands by mastering modern communication.

  continue reading

100 episodes

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