Go offline with the Player FM app!
How to Use AI and PR to Scale Your Business | Eric Yaverbaum
Manage episode 516331971 series 2828666
Today, Elliot Kallen speaks with Eric Yaverbaum, a PR legend, bestselling author of PR for Dummies, and founder of Ericho Communications. They explore how public relations has evolved from TV and print to the lightning-fast, AI-driven media landscape we live in today.
Eric shares how storytelling, digital tools, and authenticity now define brand visibility—and why the smartest founders see PR not as a luxury, but as a growth engine. From learning to ride news cycles to embracing AI as “the great equalizer,” this conversation reveals how small businesses can compete with major brands by mastering modern communication.
100 episodes
Manage episode 516331971 series 2828666
Today, Elliot Kallen speaks with Eric Yaverbaum, a PR legend, bestselling author of PR for Dummies, and founder of Ericho Communications. They explore how public relations has evolved from TV and print to the lightning-fast, AI-driven media landscape we live in today.
Eric shares how storytelling, digital tools, and authenticity now define brand visibility—and why the smartest founders see PR not as a luxury, but as a growth engine. From learning to ride news cycles to embracing AI as “the great equalizer,” this conversation reveals how small businesses can compete with major brands by mastering modern communication.
100 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.