In this episode of frankly..., Rachel and Dan talk with JT Ramsay, founder of Ramsayings and longtime digital strategist for brands like Ford, Comcast, and Lockheed. JT’s career spans the wild early days of corporate blogging to leading digital and social for some of the world’s biggest companies — and now advising Fortune 50s on how to make it all make sense.

We talk about the broken silos between communications, marketing and sales, and how real strategic impact only happens when those teams share goals, insights, and accountability. JT explains why blogs are coming back, why most social content doesn’t drive traffic, and how too many teams are focused on volume instead of value.

He also shares how his roots as a music critic help him cut through the “extreme noise” of modern comms, and why owned channels, not chasing virality, are the best bet in a fragmented media landscape.

If you’ve ever felt like your work is siloed, misaligned, or undervalued, JT’s advice is part pep talk, part roadmap. This one’s for the strategists, the digital leads, and anyone trying to do smarter, more integrated work.

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