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Sales and marketing alignment: What it really takes to operationalize it -- with Jeff Davis
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Sales and marketing alignment is one of the most persistent challenges for go-to-market leaders. While most teams say they're aligned, the reality often looks different—with missed opportunities, broken handoffs, and a lack of shared accountability.
In this episode of Closing Time, Val sits down with Jeff Davis, author of Create Togetherness, to unpack the first three big ideas about sales and marketing alignment: building it as an operating system, fixing the business design flaws that discourage collaboration, and understanding the "misalignment tax" that silently erodes revenue. Jeff shares how leaders can move beyond quick fixes and start designing alignment into the DNA of their go-to-market strategy.
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Connect With:
• Jeff Davis: Create Togetherness // LinkedIn
• Val Riley: LinkedIn
• Insightly's Website // Unbounce's Website // LeadsRx's Website
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