In this episode, Keanu Trujillo and Chris Elmore shift gears to talk about what happens when you stop chasing clients—and start attracting the right ones. Chris shares the story of his first client who came to him, and how that experience shaped his view on business development and authenticity.

They dive into the difference between your product and the problem it solves, how your personality shapes your business, and the importance of being intentional with your time and your clients. The conversation also explores the “gathering vs. hunting” mindset on social media—are you bringing in the kind of business you actually want?

Keanu and Chris break down why every sales conversation sells not just a product, but also you and your company. They wrap by connecting these ideas to leadership—how great leaders take ownership, learn from mistakes, and make the final call.

“Because building a business isn’t just about selling—it’s about attracting, leading, and owning the outcome.”

Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions

The first Alchemy Session, an in-person Convergence Theory workshop on November 6th, where attendees will learn how to apply the framework directly to their own businesses.

Learn more about Alchemy: https://www.alchemycowork.com/

To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at [email protected]