In this episode, I dive into the essential questions every wellness website must answer to turn curious visitors into confident clients or patients. I walk you through the importance of clearly stating where you're located and how you work with people, specifying exactly who you serve (and who you don't), describing your services in a way that's easy to understand, sharing your unique philosophy or approach, building trust through relatable experience not just credentials, and, most importantly, making the next step obvious for potential clients. If your website isn’t addressing these key points, you could be losing clients before they ever reach out—and I share practical tips and examples to help you change that.