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RCS vs SMS: Personalization comes to text messaging
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SMS text messages have been the standard on smartphones for over 20 years. But 20 years in the tech world is a lifetime. Enter RCS (Rich Communication Services) -- a new way to up the messaging game and deliver better experiences for your customers and for your business via mobile. Vibes Chief Innovation Officer Alex Campbell provides a primer for ways RCS can enhance mobile marketing and customer service with richer, more personal interactions.
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