What does it look like to build a business around care instead of hype?

Mark Moreland, founder of Body Outfitters, joins Scott Eckart to reflect on his journey from reluctant student to personal trainer to owner of a growing three-location business. With years of leading people and clients under his belt, Mark shares how his long-term mindset has shaped everything from client retention to talent development, and how it helped him create a succession plan just as he was expanding his business.

He and Scott talk about the transition from technician to leader, how to spot someone who’s wired to care, and what business owners get wrong about intensity. You’ll hear why Mark believes consistency beats complexity, how his team builds client trust one text at a time, and what a fitness business can teach you about stewardship.

In this episode, you’ll learn:

• Why the long game builds better businesses
• How to scale your values across a growing team
• What client care actually looks like in practice

Things to listen for:

(00:00) Meet Mark Moreland

(06:34) Advice for young adults feeling directionless

(10:50) How Mark planned the first studio

(15:17) Early growth lessons and client connection habits

(21:07) Why leadership starts with managing yourself

(25:31) On working with his mom as CFO

(31:17) Turning career pivots into expansion plans

(35:14) Letting go of control as a founder

(38:14) Supporting your people and their goals

(41:01) Moving faster and trusting your gut

Resources:
Mark Moreland's LinkedIn: https://www.linkedin.com/in/mark-moreland-a5572838/

Body Outfitters website: https://bodyoutfitters.com/
Body Outfitters Facebook: https://www.facebook.com/bodyoutfitters/
Body Outfitters Instagram: @bodyoutfitters