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Smarter Go-to-Market: AI, Community & Content That Scales | FYM Ep. 58

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Manage episode 512589266 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond.

What you’ll learn:

-Why community is a GTM superpower -How to turn media into a distribution moat (not a cost center) -The 4 pillars of community value that accelerate product-market fit -Why AI helps you scale—but can’t replace human creativity -Why narrative-driven marketing is your biggest blind spot -Advice for SaaS founders & marketers on channel focus, experimentation, and growth

💡 Sophie brings a rare blend of VC strategy, marketing ops, content systems, and community design. If you want to grow faster and smarter, this one is unmissable.

🔔 Don’t forget to subscribe for more GTM strategy, leadership, and marketing growth content!

Important Links and Resources:

Book a strategy call: https://measuremarketing.com/book-a-s...

Meet the team: https://measuremarketing.com/about-us/

Free Revenue Readiness Assessment - https://measuremarketing.typeform.com...

How to Rank Instagram Content on Google? A 2025 SEO Guide: https://measuremarketing.com/how-to-r...

#GTMstrategy #CommunityLedGrowth #FuelYourMarketing #MarketingPodcast #Investors #BusinessStrategy #BusinessPodcast

  continue reading

61 episodes

Artwork
iconShare
 
Manage episode 512589266 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond.

What you’ll learn:

-Why community is a GTM superpower -How to turn media into a distribution moat (not a cost center) -The 4 pillars of community value that accelerate product-market fit -Why AI helps you scale—but can’t replace human creativity -Why narrative-driven marketing is your biggest blind spot -Advice for SaaS founders & marketers on channel focus, experimentation, and growth

💡 Sophie brings a rare blend of VC strategy, marketing ops, content systems, and community design. If you want to grow faster and smarter, this one is unmissable.

🔔 Don’t forget to subscribe for more GTM strategy, leadership, and marketing growth content!

Important Links and Resources:

Book a strategy call: https://measuremarketing.com/book-a-s...

Meet the team: https://measuremarketing.com/about-us/

Free Revenue Readiness Assessment - https://measuremarketing.typeform.com...

How to Rank Instagram Content on Google? A 2025 SEO Guide: https://measuremarketing.com/how-to-r...

#GTMstrategy #CommunityLedGrowth #FuelYourMarketing #MarketingPodcast #Investors #BusinessStrategy #BusinessPodcast

  continue reading

61 episodes

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