LinkedIn has become one of the most powerful platforms for building a professional network, generating leads, and sharing ideas that drive real opportunities. With over a billion members and a long content lifespan, it’s where decision-makers, entrepreneurs, and career builders connect every day. Whether you’re growing a business or advancing your career, showing up on LinkedIn with a clear strategy can open doors that no other social platform can match.

In this episode, Deanna Russo walks through the exact process she used to grow from 400 to 31,000 followers. We cover how to set a clear why, revamp your profile so it stops the scroll, craft a headline that works in the first 45 characters, and make your banner pull its weight. You’ll learn why thoughtful comments beat likes, how to build a consistent posting cadence, when to use stories vs education, how to write stronger hooks, and why adding an image can lift reach. Deanna also shares why she skips LinkedIn ad spend, what Premium actually helps with, how much time to budget each week, and the simple rules for commenting as yourself so relationships compound over time.

Deanna Russo is a marketing and communications expert helping brands grow visibility and community. Through her consultancy, Leverage Up, she leads LinkedIn strategy, content strategy, and campaign development, partnering with clients to generate millions of impressions and steady inbound. Her strengths span content, storytelling, social, PR, and building partnerships that move the needle.

Timestamp:
00:00 Introduction
00:29 Understanding the Triangle Strategy
02:33 Beginning Steps in the Triangle Strategy
05:00 The Difference Between the Why of an Employee vs. an Entrepreneur
07:24 Optimizing Your LinkedIn Profile
09:32 Content Strategy on LinkedIn
11:03 Engagement: The Key to Building Relationships
12:23 How Frequently Should You Post Personal vs. Professional Content?
15:32 Written Content vs. Videos on LinkedIn
16:08 Additional Tips for Creating Content on LinkedIn
16:44 Boosting Posts on LinkedIn
19:05 Other Important LinkedIn Strategies to Consider

Connect with Deanna Russo to learn more about LinkedIn strategies
🔗 LinkedIn: https://www.linkedin.com/in/deannarusso1/

#linkedinstrategy #linkedincontent #linkedintips #linkedingrowth #linkedin
Keywords
LinkedIn growth, triangle strategy, social media marketing, profile optimization, engagement strategies, content creation, networking, visibility, professional branding, audience building

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