If you’ve ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective.

I’m joined by Caroline Pennington, host of The Feminine Founder Podcast and a LinkedIn marketing strategist who went from zero to over 7,000 followers in her first year—organically.

We talk about what makes LinkedIn so powerful right now, why it’s different from Instagram and Facebook, and the exact steps Caroline took to grow a personal brand that attracts high-quality, high-income clients without relying on paid ads or spammy cold DMs.

What You’ll Learn in This Episode:

• Why only 3% of LinkedIn users post content—and why that’s your opportunity
• How Caroline grew 7,000 followers in 1 year with zero ad spend
• The 3 pillars of LinkedIn marketing (it can be so simple!)
• What kinds of content perform best on LinkedIn right now
• The biggest mistakes to avoid
• The best repurposing strategy (literally genius)

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/linkedin-marketing-personal-brand-top-3-percent-caroline-pennington

FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.

CONNECT WITH MEGAN:
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