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Beyond CrossFit: The Gym Model That Wins Every Time

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Manage episode 511362436 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

CrossFit changed the fitness industry forever—but with affiliate numbers declining, gym owners are asking, “What’s next?”
In this episode of “Run a Profitable Gym,” Chris Cooper digs into why affiliate numbers keep shrinking, where former CrossFit gyms are going and what gym owners can do right now to stay competitive.
He explains how novelty-driven methods such as Hyrox are pulling attention and why the lack of clarity from CrossFit HQ has created uncertainty for affiliate owners.
Coop lays out a solution for managing methods and giving clients what they want in confusing times: adopting the Prescriptive Model. Instead of just selling class packages, he shows you how to actually coach clients with tailored prescriptions that blend strength, aerobic and high-intensity training to get results.
Done right, this approach improves retention, helps clients accomplish goals and ensures your gym thrives no matter what brand name is on the door.
Tune in to learn how to implement the Prescriptive Model in your gym and build a business that wins—whether it is affiliated with CrossFit or not.
Links
Gym Owners United
Book a Call
3:03 - Why affiliates leave CrossFit
6:36 - Hyrox taking over competition
9:09 - Who has the best classes?
11:46 - Why ClassPass doesn’t work
13:57 - Solution: The Prescriptive Model

  continue reading

1089 episodes

Artwork
iconShare
 
Manage episode 511362436 series 2286904
Content provided by Chris Cooper. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Cooper or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

CrossFit changed the fitness industry forever—but with affiliate numbers declining, gym owners are asking, “What’s next?”
In this episode of “Run a Profitable Gym,” Chris Cooper digs into why affiliate numbers keep shrinking, where former CrossFit gyms are going and what gym owners can do right now to stay competitive.
He explains how novelty-driven methods such as Hyrox are pulling attention and why the lack of clarity from CrossFit HQ has created uncertainty for affiliate owners.
Coop lays out a solution for managing methods and giving clients what they want in confusing times: adopting the Prescriptive Model. Instead of just selling class packages, he shows you how to actually coach clients with tailored prescriptions that blend strength, aerobic and high-intensity training to get results.
Done right, this approach improves retention, helps clients accomplish goals and ensures your gym thrives no matter what brand name is on the door.
Tune in to learn how to implement the Prescriptive Model in your gym and build a business that wins—whether it is affiliated with CrossFit or not.
Links
Gym Owners United
Book a Call
3:03 - Why affiliates leave CrossFit
6:36 - Hyrox taking over competition
9:09 - Who has the best classes?
11:46 - Why ClassPass doesn’t work
13:57 - Solution: The Prescriptive Model

  continue reading

1089 episodes

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