Welcome to Distribution at the Crossroads
In this premiere trailer episode, I share the inspiration behind launching this podcast and why now is a pivotal moment for the wholesale distribution industry. Over the past decade, I’ve journeyed through boardrooms and branches, learning firsthand that what seems like a straightforward business—buy, stock, break down, sell, deliver—is anything but. This industry runs on human grit, critical decisions, and rapidly shifting expectations.

This show is designed to unpack the complexity behind the scenes—from supply chain pressures to evolving tech, generational talent shifts to leadership dilemmas. You’ll hear from seasoned veterans and fresh perspectives alike, with practical, grounded conversations that reflect both the soul and the strategy of distribution today.

⏱️ Episode Highlights:

[0:01] - Why I launched Distribution at the Crossroads and my first experience stepping into the distribution world
[0:45] - The best advice I received early in my career and how it changed my leadership mindset
[1:31] - How conversations around distribution are evolving—and why the shift is accelerating
[2:19] - The mission behind this podcast and partnership with the NAW Institute
[3:04] - Who this podcast is for: veterans, newcomers, operators, technologists, and beyond
[3:47] - What we’ll cover: AI (without the hype), leadership, modular tech, and real-world application
[5:03] - A message to newcomers in the industry—and why distribution rewards those who respect the craft
[5:46] - A personal note of gratitude and a vision for what’s ahead

🔗 Links & Resources:

• NAW Institute for Distribution Excellence: https://www.naw.org/naw-institute
• Modern Distribution Management (MDM): https://www.mdm.com
• Follow and Connect with Nick Pericle on LinkedIn

If you're passionate about where the distribution industry is heading—or you're just starting to explore it—this podcast is for you. Follow, rate, review, and share Distribution at the Crossroads.