Building the Operating System for Boutique Fitness — with Rachel Lea Fishman

In this episode, we sit down with Rachel Lea Fishman, founder of Arketa, the platform that’s fast becoming the operating system for boutique fitness and wellness. From teaching yoga alongside a demanding career in tech to launching Arketa at the height of COVID, Rachel shares how her journey has shaped the way she builds, leads and innovates.

We dive into why customer obsession sits at the core of Arketa’s culture, how AI is streamlining the everyday realities of running a studio, and why focusing on meaningful metrics matters more than chasing vanity numbers. Rachel also lifts the lid on raising capital in the wellness space, building a team culture rooted in empathy, and where she sees the biggest opportunities shaping the future of movement and boutique fitness.

For studio owners, entrepreneurs and anyone curious about the next chapter of fitness, this is a conversation full of insight, lessons learned and practical ideas you can take away today.

And as always, we finish by asking Rachel what has brought her unbridled joy this past week.

Real stories. Real insight. Real future.