In this episode, Jason Sisneros inspires business owners by exploring the historical impact and modern importance of the entrepreneurial "merchant class," emphasizing the freedom and legacy that ethical business can create. He shares stories of figures like Josiah Wedgwood, Cornelius Vanderbilt, Estée Lauder, and Elon Musk, illustrating how small beginnings and a focus on serving others can lead to tremendous personal and societal change. The episode encourages listeners to clarify their goals, value authentic networking, and remember the deep responsibility and privilege of business ownership.

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Jason Sisneros, known as “The Architect,” is a business strategist, investor, and speaker with 26 exits and support for 165+ companies. Founder of Built to Exit, he helps entrepreneurs escape burnout by building scalable, sellable businesses. His mission: empower founders to achieve freedom, purpose, profit, and legacy.