In this episode of Founders Future, with host Ammar Elm, we sit down with Joe Olive, founder of Engine for Impact. Joe shares his powerful origin story, detailing how a major health scare during COVID was the catalyst for a 100-pound weight loss journey. This personal transformation led him into the world of online fitness coaching, first as a client and then on the sales team of a major coaching company. Seeing the gaps in the market firsthand, he founded Engine for Impact to help other coaches scale using sophisticated systems and future-proof strategies.

Joe dives deep into his unique approach, which moves beyond outdated templates and generic AI. He explains how he builds custom AI systems for his clients, programmed with deep ideal client avatar research, to generate authentic content and dynamic DM scripts that bypass rising sales resistance. The conversation covers his philosophy on lead generation, the importance of building a solid organic foundation before layering on paid ads, and his "infinite game" mindset focused on continuous growth and building a well-oiled business engine, rather than just hitting a finite revenue number.