You’ve built success others admire, but the goals you’re chasing don’t always feel like enough. The wins don’t always feel fulfilling. And on the toughest days, you may even wonder: Why am I doing all of this?

That question isn’t a setback, it’s a signal. The difference between burning out and breaking through is clarity on your big why, the deeper purpose that fuels you when motivation fades.

In this episode of Monday Morning Mojo, we’ll explore how to uncover your big why and use it as a compass for your business, your life, and your leadership.

Listen now to discover:

• The difference between outcomes, goals, and your true why (and why most high-achievers confuse them).
• How your why becomes the fuel that powers you through setbacks, rejection, and self-doubt.
• A simple exercise to dig beneath surface-level answers and reveal the deeper meaning that actually drives you.
• Practical ways to keep your big why visible and alive in your daily routines—and why sharing it amplifies your impact.

Your big why is more than motivation, it’s the foundation for resilience, clarity, and meaningful success.

Resources Mentioned in the Show:

• Determining Your Values Workbook (download)
• Start with Why by Simon Sinek (book)

Quotes to Remember:

• Your WHY powers your actions.
• Your success always starts on the inside and it always starts with that purpose.

Journal Prompts:

1. Why do I do what I do every day?
2. What gets me out of bed in the morning?
3. What fuels me when things get tough?
4. What motivates me?
5. In the future, what would you like people to say about how you lived and led?

Connect with Anna:

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To learn more about coaching with Anna visit coachannagibbs.com

To learn more about the supplements and products Anna uses to improve her overall health and well-being visit: https://plexusworldwide.com/annagibbs