Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Michael Chan is a Senior Web Developer at Ready Artwork. He designs, builds, and optimizes websites across platforms like WordPress, Shopify, and AEM to deliver high-impact digital experiences. Michael has been with Ready Artwork since 2012 and combines analytical insight with creative development to produce accessible, ADA-compliant solutions for clients such as Adobe and Southwest Water Company.

At WordCamp 2025 in Portland, Day 3 wrapped up the conference with a forward-looking conversation on AI, accessibility, and how businesses can future-proof their WordPress strategy. From discussions about AI agents shopping on behalf of customers to new ways of building multisite environments and improving performance, the final day highlighted the need for both technical readiness and strategic thinking. How can brands and agencies stay ahead in an AI-driven web?

Victor Huynh underscores that AI is no longer a distant trend but a present reality. Businesses must learn how to integrate it into marketing, operations, and website strategy or risk falling behind. Michael Chan expands on this by describing the surge of AI-powered plugins, the maturing of the Gutenberg block editor, and the growing expectation that accessibility is a baseline requirement for every site. Their insights reveal that success in the next phase of WordPress requires both embracing emerging AI tools and ensuring sites are built for speed, accessibility, and scalability.

In this episode of RAW Spotlight, Emily Au and Victor Huynh sit down with Michael Chan, Senior Web Developer at Ready Artwork, to share their top takeaways from WordCamp 2025 Day 3. They discuss how AI is reshaping e-commerce, why accessibility and performance are key to both human and machine audiences, and how thoughtful planning — especially when migrating to WordPress — can help businesses build smarter, more resilient websites for the AI era.