Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Michael Chan is a Senior Web Developer at Ready Artwork. He designs, builds, and optimizes websites across platforms like WordPress, Shopify, and AEM to deliver high-impact digital experiences. Michael has been with Ready Artwork since 2012 and combines analytical insight with creative development to produce accessible, ADA-compliant solutions for clients such as Adobe and Southwest Water Company.

At WordCamp 2025 in Portland, Day 2 delivered fresh insights on AI, SEO, and the next wave of WordPress innovation. From Google’s evolving approach to search to cutting-edge tools for developers and agencies, the event showcased how quickly the digital landscape is shifting. How can businesses and creators stay ahead of these changes?

According to Victor Huynh, the key to staying ahead is understanding how AI is transforming both search and site development while keeping control of your digital assets. He points to Danny Sullivan’s keynote as proof that Google’s push toward AI-powered search and generative engine optimization is reshaping how users find and engage with content. Michael Chan adds that WordPress is meeting this challenge by introducing core AI features and using the Model Context Protocol (MCP) to let plugins and AI agents securely exchange data. Together, they show that agencies and B2B leaders can embrace these advancements and stay competitive if they balance rapid innovation with ownership and control.

In this episode of RAW Spotlight, Emily Au and Victor Huynh are joined by Michael Chan, Senior Web Developer at Ready Artwork, to unpack their biggest takeaways from WordCamp 2025 Day 2. They explore how Google, WordPress, and leading plugin providers are pushing the boundaries of AI and SEO, what these changes mean for agencies and B2B leaders, and how to leverage new tools without sacrificing reliability or control.