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318. $1.1 Million Dollar Launch Debrief (Uncommon Tactics That Outperformed Industry Averages)

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Manage episode 509027635 series 2992374
Content provided by Ellen Yin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ellen Yin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the spring of 2025 — with a small but mighty email list of 3,000 — Callan Faulkner pulled off a $1.1 million launch for her 10-week AI course, Automate to Accelerate.

She enrolled 197 clients at an average cart value of $5,000, with conversion rates far above industry norms.

So what made it work? Callan’s willingness to out-teach and out-deliver her competitors. Across 18 hours of live training, 19 high-value emails in 5 days, and a Bootcamp structure designed to deepen intent, she turned traditional launch tactics into a marketing marathon that paid off big.

In this case study style launch debrief, you’ll hear how she blends paid bootcamps, no-slide-deck masterclasses, alumni-driven sales calls, and relentless audience education to create record-breaking results.

Connect with Callan:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

401 episodes

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iconShare
 
Manage episode 509027635 series 2992374
Content provided by Ellen Yin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ellen Yin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the spring of 2025 — with a small but mighty email list of 3,000 — Callan Faulkner pulled off a $1.1 million launch for her 10-week AI course, Automate to Accelerate.

She enrolled 197 clients at an average cart value of $5,000, with conversion rates far above industry norms.

So what made it work? Callan’s willingness to out-teach and out-deliver her competitors. Across 18 hours of live training, 19 high-value emails in 5 days, and a Bootcamp structure designed to deepen intent, she turned traditional launch tactics into a marketing marathon that paid off big.

In this case study style launch debrief, you’ll hear how she blends paid bootcamps, no-slide-deck masterclasses, alumni-driven sales calls, and relentless audience education to create record-breaking results.

Connect with Callan:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

401 episodes

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