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How Can Generative Engine Optimization (GEO) Get Your Business Seen In Far More Places Than Just Search Engines with Dom Wells
Manage episode 508281654 series 2623679
Get ready to discover a whole new way for people to find your business online at the forefront of the AI revolution in this insight-packed episode. Joining the conversation is Dom Wells, Founder & CEO of Onfolio Holdings (NASDAQ: ONFO), a public holding company for profitable online businesses. After acquiring an SEO agency, Dom turned it into a smart new service called Generative Engine Optimization (GEO) — helping businesses show up inside answers, tips, and conversations from tools like ChatGPT, Bing Copilot, and Claude.
GEO is changing how brands get noticed in 2025 and beyond. Instead of just showing links, AI tools give people clear answers. GEO makes sure your business is part of those answers, so you’re seen where customers are already looking.
In this episode, you’ll find out:
- How GEO is different from old-school SEO.
- Why AI search feels more helpful and personal than regular search engines.
- Simple ways to check and boost your visibility in tools like ChatGPT and Bing Copilot.
- Real stories of businesses getting fast results with GEO — plus how to grab free audits and tips shared during the show.
🎧 Tune in to explore how mastering GEO can position your business ahead of the competition and right into the spotlight of AI-driven discovery.
Episode Highlights
09:05 – Why GEO matters in 2025: AI assistants are replacing search engines as the go-to for answers and recommendations.
13:25 – How ChatGPT, Bing Copilot, and other LLMs weigh authority and context differently from Google’s link-based rankings.
22:30 – Building credibility for GEO: why brand mentions, authentic discussions, and trusted sources matter more than backlinks.
33:35 – Case studies reveal GEO’s speed: top AI recommendations and tripled Reddit traffic achieved in just weeks.
41:14 – Matching platforms to your niche—Reddit, Wikipedia, or forums—improves relevance in generative search results.
42:23 – Looking ahead: how GEO will evolve as AI search expands, and why staying agile keeps brands visible.
Key Takeaways
➥ Generative Engine Optimization is essential for brands that want to appear in AI-generated answers, not just search listings.
➥ Large language models reward credibility, context, and recency, creating new levers for visibility beyond backlinks.
➥ Auditing how AI tools surface your brand helps pinpoint weaknesses and uncover fast growth opportunities.
➥ Engagement on high-trust platforms—Reddit, Wikipedia, or niche forums—can strongly influence recommendations from ChatGPT and similar tools.
➥ GEO delivers results quickly, making it a valuable complement to SEO’s slower, compounding gains.
About Dom Wells
Dom Wells is the founder and CEO of Onfolio Holdings, Inc. (Nasdaq: ONFO), a public holding company of small profitable online businesses.
Connect with Dom Wells
➥ Free Audit! - https://pacegenerative.com/prtnr/2538/
➥ Onfolio.co
Resource Links
➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/
➥ Site Ground (Website Hosting) - https://bit.ly/3JBEC1u
➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKjM
➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO
➥ Investors Club - https://bit.ly/3ZpgioR
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.
141 episodes
Manage episode 508281654 series 2623679
Get ready to discover a whole new way for people to find your business online at the forefront of the AI revolution in this insight-packed episode. Joining the conversation is Dom Wells, Founder & CEO of Onfolio Holdings (NASDAQ: ONFO), a public holding company for profitable online businesses. After acquiring an SEO agency, Dom turned it into a smart new service called Generative Engine Optimization (GEO) — helping businesses show up inside answers, tips, and conversations from tools like ChatGPT, Bing Copilot, and Claude.
GEO is changing how brands get noticed in 2025 and beyond. Instead of just showing links, AI tools give people clear answers. GEO makes sure your business is part of those answers, so you’re seen where customers are already looking.
In this episode, you’ll find out:
- How GEO is different from old-school SEO.
- Why AI search feels more helpful and personal than regular search engines.
- Simple ways to check and boost your visibility in tools like ChatGPT and Bing Copilot.
- Real stories of businesses getting fast results with GEO — plus how to grab free audits and tips shared during the show.
🎧 Tune in to explore how mastering GEO can position your business ahead of the competition and right into the spotlight of AI-driven discovery.
Episode Highlights
09:05 – Why GEO matters in 2025: AI assistants are replacing search engines as the go-to for answers and recommendations.
13:25 – How ChatGPT, Bing Copilot, and other LLMs weigh authority and context differently from Google’s link-based rankings.
22:30 – Building credibility for GEO: why brand mentions, authentic discussions, and trusted sources matter more than backlinks.
33:35 – Case studies reveal GEO’s speed: top AI recommendations and tripled Reddit traffic achieved in just weeks.
41:14 – Matching platforms to your niche—Reddit, Wikipedia, or forums—improves relevance in generative search results.
42:23 – Looking ahead: how GEO will evolve as AI search expands, and why staying agile keeps brands visible.
Key Takeaways
➥ Generative Engine Optimization is essential for brands that want to appear in AI-generated answers, not just search listings.
➥ Large language models reward credibility, context, and recency, creating new levers for visibility beyond backlinks.
➥ Auditing how AI tools surface your brand helps pinpoint weaknesses and uncover fast growth opportunities.
➥ Engagement on high-trust platforms—Reddit, Wikipedia, or niche forums—can strongly influence recommendations from ChatGPT and similar tools.
➥ GEO delivers results quickly, making it a valuable complement to SEO’s slower, compounding gains.
About Dom Wells
Dom Wells is the founder and CEO of Onfolio Holdings, Inc. (Nasdaq: ONFO), a public holding company of small profitable online businesses.
Connect with Dom Wells
➥ Free Audit! - https://pacegenerative.com/prtnr/2538/
➥ Onfolio.co
Resource Links
➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/
➥ Site Ground (Website Hosting) - https://bit.ly/3JBEC1u
➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3WWMKjM
➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P
🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO
➥ Investors Club - https://bit.ly/3ZpgioR
*This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you.
See omnystudio.com/listener for privacy information.
141 episodes
All episodes
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