Most MSPs don’t even have a single salesperson — but Rafi Cohn is the rare unicorn leading sales and marketing inside an MSP. In this raw and unfiltered conversation, Rafi reveals:

Why IT sales are the hardest game in town

Why clients almost never switch providers (even when offered more value at a lower price)

The brutal reality of long MSP sales cycles

His bold experiments to stand out — including sending a Dunkin’ Donuts box with no donuts inside to get a prospect’s attention

If you’ve ever struggled with MSP growth, lead generation, or closing deals in the IT world, this episode will give you real-world insight you won’t find anywhere else.

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