In this episode of Call Him Curious, join host Shikhar as he sits down with Nikhil Doda, COO & Co-founder of Lahori Zeera, to uncover the incredible business journey behind one of India's fastest-growing beverage brands. From a simple idea to producing over 50 lakh bottles a day, Nikhil reveals the mindset shifts and strategies that built Lahori Zeera into a household name. He dives into the tactical secrets of building a brand from scratch, including how they navigated the competitive beverage market and onboarded their first distributors. Discover why a product with almost zero marketing budget is winning in the offline market and how it still tastes better than all its competitors. This is more than just a conversation about business; it's a masterclass in entrepreneurship, brand building, and distribution, with a brutally honest look at the economics and future of the beverage industry. Subscribe for More! If you found this conversation valuable, hit that subscribe button! We're decoding the mindset shifts and psychological struggles of our generation every week. Connect with the Host & Guest Follow Shikhar on Instagram: https://www.instagram.com/shikhar_var/ Connect with Nikhil Doda on LinkedIn: https://www.linkedin.com/in/nikhil-doda-256a7a57/

Learn more about your ad choices. Visit megaphone.fm/adchoices