From the world of tech startups to the high-stakes world of sneakers, Walk West CEO and founder Greg Boone is a serial entrepreneur with a unique journey. With a background in computer science and a history of building and investing in companies, Greg brings a fresh perspective on how to navigate the current "AI tsunami."

Tune in to hear:

• Greg's entrepreneurial journey, from his computer science degree at North Carolina A&T to his early career at IBM and his ventures in everything from the bar industry to e-commerce.
• How his marketing agency, Walk West, is growing 30-40% year over year by helping clients adapt to a world where AI has disrupted traditional go-to-market strategies.
• His "Four P" framework for growth: Podcasts, Partnerships, Paid Media, and Public Relations, and why being "seen, heard, and cited" is critical for success in the age of AI.
• The concept of "personality-led growth" and why building trust and a personal brand is essential when abstract brands and ideas are losing their hold.
• Greg’s love for sneakers and what he collects.
• A fascinating conversation about Michael Jordan's business acumen, his brand effect, and his successful ownership of the Charlotte Hornets.
• The "Blockbuster moment" for Google and why they had no choice but to embrace AI.

Where to Find Greg Boone:

LinkedIn: https://www.linkedin.com/in/gregboone/

Walk West: https://walkwest.com/

Where to Find Scot Wingo:

LinkedIn: https://www.linkedin.com/in/thescotwingo/
Tweener Times: https://www.tweenertimes.com/
X: https://x.com/scotwingo

In this episode:

(00:06:00) The evolution of Walk West from a marketing agency to a content studio.

(00:10:00) Greg’s "Four P" framework for business growth.

(00:16:00) Greg's entrepreneurial journey, including his background in computer science and his various ventures.

(00:23:00) A deep dive into sneaker collecting and the business of Michael Jordan.

(00:32:00) Walk West's growth and the importance of partnerships.

---

Triangle Tweener Talks is hosted by Scot Wingo, presented by Triangle Tweener Fund, and produced by Walk West.

• Atomic Object: https://atomicobject.com/