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TP453: When State Laws Supersede HIPAA: Privacy and the Marketing Funnel

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Manage episode 506937497 series 2364130
Content provided by Touch point media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Touch point media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

For years, HIPAA has been the rulebook for healthcare privacy. But in 2025, the real drivers of risk (and opportunity) come from state laws, FTC enforcement, and lawsuits that extend well beyond traditional PHI. In this episode, Chris Boyer and Reed Smith explore:

  • Why state privacy laws are reshaping digital marketing more than HIPAA.

  • How the marketing funnel is being rewritten, with upper-funnel tactics carrying the highest risk.

  • Whether health systems should shift back to safer group-based targeting and focus more on owned channels.

  • How AI fits into this conversation — transformational for efficiency, but potentially dangerous in third-party advertising contexts.

Jeremy Mittler, CEO and Cofounder of Blueprint Audiences, unpacks how state laws are colliding with HIPAA, what enforcement trends are signaling to health systems, and why privacy must be built into every stage of the funnel.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

515 episodes

Artwork
iconShare
 
Manage episode 506937497 series 2364130
Content provided by Touch point media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Touch point media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

For years, HIPAA has been the rulebook for healthcare privacy. But in 2025, the real drivers of risk (and opportunity) come from state laws, FTC enforcement, and lawsuits that extend well beyond traditional PHI. In this episode, Chris Boyer and Reed Smith explore:

  • Why state privacy laws are reshaping digital marketing more than HIPAA.

  • How the marketing funnel is being rewritten, with upper-funnel tactics carrying the highest risk.

  • Whether health systems should shift back to safer group-based targeting and focus more on owned channels.

  • How AI fits into this conversation — transformational for efficiency, but potentially dangerous in third-party advertising contexts.

Jeremy Mittler, CEO and Cofounder of Blueprint Audiences, unpacks how state laws are colliding with HIPAA, what enforcement trends are signaling to health systems, and why privacy must be built into every stage of the funnel.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

515 episodes

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