Join us on this episode of Symplicity Conversations as we talk about technology and innovation in the trucking industry. In this episode, Catherine is joined by Mark Shafer, IT Director at M&K Truck, and Brittany Hayden, Inside Technical Account Manager at Symplicity, to explore their long-standing partnership and the transformative journey of M&K's technology systems.

Discover how M&K Truck has expanded from just four locations 35, thanks to forward-thinking technology strategies. Learn about the importance of building a solid infrastructure, the challenges of upgrading core communications, and how customer service is central to ensuring seamless operations during rapid growth.

Mark and Brittany share their experiences tackling technology deployment challenges, the benefits of moving to SD-WAN and RingCentral, and the significant savings from innovative mobility management. They also discuss the next steps in optimizing data and analytics for enhanced customer interactions.

Get a behind-the-scenes look at how M&K keeps their IT team and end users aligned amid constant change and growth. Tune in and be inspired by the innovative solutions driving M&K Truck forward!

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Chapters:
(00:00) Building Relationships Beyond Commissions

(03:02) The Evolution of M & K Truck's Technology

(05:58) Navigating Challenges in IT Management

(08:55) The Importance of Customer-Centric IT Solutions

(11:47) Transforming Communication Infrastructure

(14:55) Leveraging Data for Business Growth

(17:59) The Role of IT in Business Operations

(20:49) Future Innovations in Technology

(23:42) Maintaining Productive Vendor Relationships

(26:58) The Impact of Technology on Revenue

(29:49) Personal Insights and Fun Facts