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From Rapha's Explosive Growth to Sustainable Scaling: Graeme Raeburn's Journey
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Graeme Raeburn brings a rare perspective to cycling apparel design. As Rapha's lead designer from 2008-2018, he witnessed the brand's explosive growth from a single room to industry dominance. Now leading design at sustainable British brand Albion, Graeme applies fashion training through an industrial design lens. This conversation explores how commercial reality shapes product decisions, the critical importance of power user feedback, and balancing innovation with market viability in cycling's demanding technical apparel segment.
Chapters
Introduction — 0:00
Early Life and Education — 2:31
Entering the Fashion Industry — 6:04
Joining Rapha — 8:31
Growth and Innovation at Rapha — 11:08
Transition to Albion — 16:38
Product Design Philosophy — 22:34
Feedback Loops and Product Evolution — 28:21
Brand Expansion and Focus — 31:25
Looking Forward at Albion — 33:53
Read the latest 'The Business of Cycling' Blog
Sign up for 'The Business of Cycling' Newsletter
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Chapters
Introduction — 0:00
Early Life and Education — 2:31
Entering the Fashion Industry — 6:04
Joining Rapha — 8:31
Growth and Innovation at Rapha — 11:08
Transition to Albion — 16:38
Product Design Philosophy — 22:34
Feedback Loops and Product Evolution — 28:21
Brand Expansion and Focus — 31:25
Looking Forward at Albion — 33:53
Read the latest 'The Business of Cycling' Blog
Sign up for 'The Business of Cycling' Newsletter
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