If you’ve ever felt like you’re throwing spaghetti at the wall with your Instagram content, this episode is for you. In part two of my five-part AI series, I’m breaking down how to create a client-centered content strategy that sells, without overcomplicating it.

You’ll learn the one thing that separates content that converts from content that gets ignored, why messaging is everything, and how to use the CRIT framework to generate client-focused ideas. Plus, I’m introducing you to Poppy AI, the new tool I’m obsessed with that lets you analyze competitor sales pages, compare them to your own, and build a cohesive strategy across all platforms.

What You’ll Learn in This Episode

[00:00] The difference between content that converts and content that gets ignored
[01:28] Why a client-centered content strategy changes everything
[04:12] How Hot Reels and private mentorship can support you in implementation
[06:09] Why content strategy is actually simpler than it sounds
[07:34] The secret sauce: messaging that speaks your client’s exact words
[08:34] Why ChatGPT is powerful—but not the only AI tool you should be using
[09:30] Introducing Poppy AI: the new game-changing content strategy tool
[10:26] How Poppy AI reads links and pulls content (no more copy/paste)
[11:48] Real-time comparative analysis of high-converting sales pages
[14:36] Actionable feedback examples: urgency, hooks, and social proof
[15:35] Why Poppy AI helps unify your email, social, and website content

Key Takeaways

• Content strategy is simple: create content that makes your audience feel seen, heard, and helped.
• Messaging is the difference between content that lands and content that flops.
• Poppy AI connects competitor insights, your own content, and real-time analysis in one visual workspace.
• Use the CRIT framework (context, role, interview, task) to train AI for better content outputs.
• Your content strategy should serve a clear goal—visibility, leads, or conversions

Resources & Links

• Try Poppy AI → Think of it as your AI content strategist: helping you discover what’s working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes.
• Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hot
• Apply for Private Coaching with Elizabeth → elizabethmarberry.com/application

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

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